Some bloggers mentioned Penguin UK’s “goodbooking” campaign last spring when it was first announced, but now that it’s been up and running for a while, I wanted to revisit it. Oh… my… God. Apparently it’s not possible to get people interested in reading unless you provide them with a Maxim magazine-style melange of bold graphic design, a dumbed-down system for rating books, and busty models handing out cheques for a thousand pounds. Somehow the idea that an unsuspecting guy will be presented a large sum of money this month by a hired model for reading Michael Moore’s Dude, Where’s My Country? doesn’t quite compute. Setting aside the models for a moment, have a look at the bizarre rating system that they have concocted to get people interested in reading their books. So, if I’m reading this right, Truman Capote’s In Cold Blood delivers three doses of death, two of crime, and one each of fast cars, greed, and politics. But don’t worry everybody, this isn’t just a ridiculous marketing ploy, it has been scientifically proven that “women are attracted to men who read books.” (P.S. it’s ok if you’re gay.)Oh, those crazy Brits… anyway, on to more serious matters. Earlier this week, several book bloggers (myself included) posted about books that could help people digest/deal with/move on from Tuesday’s election. Now, an Ask Metafilter thread, inspired by book bloggers, asks, “Can books make a difference?“Speaking of important books, here’s a batch of lists that cover some different takes on what makes up the canon of great literature.I suppose everyone has noticed the new look for The Millions. Pretty snazzy, eh?
Back in January I briefly made mention of something called the WHSmith Award. It’s a British award that is determined by public opinion. People vote from a list of nominated finalists to determine the best book of the year. After 148,000 votes cast, they have announced the winners in eight categories, including the latest Harry Potter in the fiction category, Brick Lane by Monica Ali for best debut novel, Yoga for People Who Can’t Be Bothered to Do It by Geoff Dyer for travel books, and Michael Moore’s Dude, Where’s My Country?, in something called the “factual” category. So as not turn over complete control to the masses, the also give out an award called the “Judges’ Choice,” which was awarded to the American writer, Richard Powers for his dense critical favorite, The Time of Our Singing. As I said when I first found out about this award, I would be very interested to see the results of an American award determined by popular vote. A lot more Americans read than people think, so an astute businessperson could, in my opinion, do quite well creating an award like this to fill the void. Here are the complete results of the 2004 WHSmith Awards.
In case you haven’t been to your local drugstore and noticed that they removed all of the useful items to make way for Christmas decorations, the holidays are here. Here at The Millions headquarters we’ve got our turkey pan ready for a Thanksgiving feast. In fact, I see a lot of good food in my future… and of course the cruel flipside to all that eating is the horror of holiday shopping. There are articles coming out everywhere saying that this year’s holiday season will be big, which must make retailers happy, but there probably won’t be any rejoicing until they have the cash in hand. From my own limited observations, people already seem to be shopping for books this year, and with no clear “hot book gift” out there folks seem to be spreading the joy around, at least so far. So here’s what I’ve spotted lately in the hands of eager book buyers:In fiction Dan Brown’s The Da Vinci Code continues to sell at an ever-increasing rate. This sort of thing happens every couple of years, and it is pretty interesting to watch a new super-seller burst onto the scene backed by savvy marketing and a steamroller of word of mouth. Brown has now assuredly joined the ranks of John Grisham, Tom Clancy and the rest, and true to form his once forgotten backlist (Angels & Demons, for example, originally released in 2000 to no acclaim) has now hit bestseller lists. Almost like hitting the lottery. People also continue to buy some of the more bookish titles out there. I’ve already mentioned DBC Pierre’s Vernon God Little which continues to sell well on the strength of its Booker Prize win, and Train an LA noir novel by Pete Dexter (which I really dug) is doing quite well also. The big newcomer, to my eyes, is Tobias Wolff whose first novel Old School (no relation) has hit shelves. There was an excerpt of this in the New Yorker way back a few months ago which I enjoyed, and people who have read a lot of his other work (the memoir and short stories) seem excited to read this new book. What is astonishing to me, though, is how big a literary name Wolff has become without, until now, having written a novel (in a day and age when readers supposedly only care about novels). I suppose this is a testament to the quality of his PEN/Faulkner Award-winning memoir This Boy’s Life and his various short story collections (Back in the World for example).Fiction is all well and good, but when people buy books as gifts, four times out of five they buy non-fiction. The reason: you don’t have to have read the book to know what you’re getting; Madeleine Albright’s memoir is Madeleine Albright’s memoir, but who knows what sordid scenes lurk in the middle of The World According to Garp. Of course one of the current big sellers, The Unexpurgated Beaton: The Cecil Beaton Diaries as He Wrote Them, 1970-1980, is full of sordid middle parts, but I think the folks giving and receiving that one know what they’re getting into. Meanwhile, in less sordid waters, the ranting Left continues to redouble its efforts against the ranting Right with Michael Moore’s sure-fire bestseller Dude, Where’s My Country?. Another big seller right now is a book that I can’t wait to read, Living to Tell the Tale the first volume of Gabriel Garcia Marquez’ memoirs. Once I get to it, I’m sure I’ll talk about it a lot here. Artist David Hockney’s new book Hockney’s People is also selling well. It’s a collection of his portraits, both of himself and of his various friends and lovers. I’m not a huge fan of Hockney, but I like his portraits; they tend to be warm and interesting.Paperbacks, meanwhile, are not big sellers during the holidays, which is why I don’t have much to report on this front. The only serious paperback that has been selling really well of late is Joan Didion’s Play It As It Lays, which is probably piggy-backing the success of her recent memoir/family history Where I Was From. The other big selling paperbacks are destined for stocking stuffer status, which I’m sure is just what their authors hoped for. Try Russ Kick’s 50 Things You’re Not Supposed to Know for your paranoid relatives and Michael Flocker’s The Metrosexual Guide to Style for the trendy, sexually ambiguous ones.Extravagant Gift Alert: Have you seen this!?!?! How can something so silly be so expensive and…. huge (it weighs 20 lbs.!). Now if that isn’t nearly expensive or heavy enough, try this one… Still not enough? Try the “Champion’s Edition”. These heavyweights weigh in at 75lbs, by the way.