Some bloggers mentioned Penguin UK’s “goodbooking” campaign last spring when it was first announced, but now that it’s been up and running for a while, I wanted to revisit it. Oh… my… God. Apparently it’s not possible to get people interested in reading unless you provide them with a Maxim magazine-style melange of bold graphic design, a dumbed-down system for rating books, and busty models handing out cheques for a thousand pounds. Somehow the idea that an unsuspecting guy will be presented a large sum of money this month by a hired model for reading Michael Moore’s Dude, Where’s My Country? doesn’t quite compute. Setting aside the models for a moment, have a look at the bizarre rating system that they have concocted to get people interested in reading their books. So, if I’m reading this right, Truman Capote’s In Cold Blood delivers three doses of death, two of crime, and one each of fast cars, greed, and politics. But don’t worry everybody, this isn’t just a ridiculous marketing ploy, it has been scientifically proven that “women are attracted to men who read books.” (P.S. it’s ok if you’re gay.)
Oh, those crazy Brits… anyway, on to more serious matters. Earlier this week, several book bloggers (myself included) posted about books that could help people digest/deal with/move on from Tuesday’s election. Now, an Ask Metafilter thread, inspired by book bloggers, asks, “Can books make a difference?“
Speaking of important books, here’s a batch of lists that cover some different takes on what makes up the canon of great literature.
I suppose everyone has noticed the new look for The Millions. Pretty snazzy, eh?