Just in time for the new season of Mad Men, The Paris Review unlocked their interview with Matthew Weiner from the new issue. The showrunner talks, among other things, about his father’s love of Swann’s Way and his own adolescent love of Winesburg, Ohio. You could also take a look at our own Hannah Gersen’s list of books to read when the season winds down.
Full Stop editor Anna-Claire Stinebring argues that Roy Lichtenstein’s art has “come full circle” thanks, at least in part, to the popularity of Mad Men and 1960s nostalgia. Matt Weiner’s drama, after all, “explores but also glamorizes the world that produced the material for Lichtenstein’s most famous paintings.”
How far would you go to learn the truth? In AMC’s detective drama, The Killing, “the truth” is the identity of 15-year-old Rosie Larsen’s killer in a perpetually-overcast Seattle. Would you risk losing your teenaged son, like Detective Sarah Linden? Ditch your fiancé? Would you work fifty hours straight, like her partner, Detective Stephen Holder? Endanger your sobriety by stepping into the den of your old meth dealer? Would you wrench your family even further apart, like Rosie’s father, Stan Larsen? Would you fight City Hall? Would you give up your badge and your gun?
Would you watch 13 hours of television? 26? 39?
This is, essentially, the question asked of us by The Killing, which just ended its controversial second season. The show began as one of the most critically acclaimed new shows of 2011, nominated for three Critic’s Choice awards and six Emmys. Tim Goodman at The Hollywood Reporter declared it “excellent, absorbing and addictive. When each episode ends, you long for the next – a hallmark of great dramas.” But a few months later, that same reviewer was singing a different tune. “Did The Killing Just Kill Itself?” his review of the first season finale asked.
For those who have not become as addicted to this show as I have, all you really need to know is that, after thirteen incredibly tense episodes, all the evidence began to point toward the charismatic Mayoral candidate, Darren Richmond. Most damningly, a photo from a toll booth showed Richmond driving away from the scene of Rosie’s abduction in the car where her body was later bound inside the trunk. But then, seconds before the credits rolled, Detective Linden discovered the photo was a fake. Meanwhile the innocent Richmond was shot by a friend of the Larsen family. The season ended, and the show’s fans rioted.
When I first began to watch The Killing two months ago, I told a friend who’d been watching since day one. His reaction was vehement. “Goddamn FUCK THE KILLING. I keep watching it and it keeps NOT GOING ANYWHERE. I keep thinking “OK, THIS is it” and theeennn… nope. And yet I cannot stop watching.” This same friend directed me to the website, fuckthekilling.com, which is essentially a short, explicit open letter to the show from its fans.
Most critics were just as outraged. Many cited the fact that The Killing is based on a Danish TV drama Forbrydelsen, or “The Crime”, and the pilot episodes were nearly identical, shot-for-shot. They argue that while the first season of Forbrydelsen ended satisfyingly, by disclosing the true identity of the murderer, The Killing broke that unspoken pact between itself and its audience: watch this show for 13 weeks and you will be rewarded with the truth. Subverting our expectations has brought great acclaim to other AMC shows like Mad Men and Breaking Bad, but with The Killing, the move appears to have backfired.
As the second season began, Goodman issued the show a stern warning. “By not revealing who killed Rosie Larsen in season one, this season could implode.” But in this same breath he complained that Veena Sud was compounding the problem by speaking out and directly assuring fans that the Larsen case would be solved by the end of season two. This creates a major suspense problem. “In the first 12 episodes, viewers will never believe a suspect is about to be revealed or that detectives closing in on a suspect in, say, episode seven, has any real relevancy. It certainly doesn’t make that storytelling immediately essential. Secondly, it’s telling viewers that they will be rewarded with a resolved mystery after 26 hours of television. If you see the appeal in any of this, please fire off a flare.”
Well, Tim, consider this my flare.
Think about it. How can we be upset when the truth is withheld just when we most expect it, and when someone promises that it will be delivered, right on time? But we in the audience always want to have it both ways: we want to have our expectations met, and at the same time, confounded. Novelist Elizabeth Bowen observed that “Story involves action[…] towards an end not to be forseen (by the reader) but also towards an end which, having been reached, must be seen to have been from the start inevitable.” Figuring how to get out of this double-bind has been the failing of many a writer. In all mediums, we reserve a large segment of our judgment until we see how well an entertainment ends. A great ending sends reverberations back through everything that transpired to reach it.
In the second season finale on Sunday night, The Killing achieved one of these great endings for the Larsen case. Sud kept her promise and revealed the truth about Rosie’s murder. The conclusion was satisfying, in that it did not satisfy. Rosie’s killing turned out to be caused by two different villains, one somewhat expected and the other utterly unexpected. In the end, these truths bring neither clarity nor comfort. Not to the Larsens or to the detectives. The truth behind Rosie’s killing turn out to be so meaningless and darkly ironic that we almost wish we didn’t know it. We know how Detective Holder feels as he shakes his head in his dark office. “Just the wrong place at the wrong time. Sometimes it just comes down to that I guess. Just randomness.” He comes to understand, as we must, that the truth is never as holy a grail as the quest we took to find it.
“Sounds like LOST,” another friend of mine scoffed, when I described my love of The Killing, “Never making that mistake again. LOST took away my ability to trust other people.”
Like The Killing, LOST steadily alienated its huge initial audience when writers decided to take the show in unexpected directions and then readily admitted to viewers that they did not have the truth about the mysterious island quite worked out, but that they’d figure it out as they went. The result was seven seasons filled with great drama and action, but also dead-end plots, quickly forgotten clues, and pointless characters. All of this stalling produced one loose end after the next, and there was simply no way to tie them all together in the end.
Tim Goodman likewise criticized the first season of The Killing for introducing too many “red herrings.” A red herring is a staple in most mystery stories. It is a misleading clue planted to distract us from the eventual truth. It is a kind of intended misdirection, which keeps an audience on their toes. The term originates in the training of dogs. A red herring would be run along the ground away from the scent that the dog was meant to follow. The idea was to train the dogs to eventually recognize when they were being fooled.
But while LOST dropped misleading clues haphazardly here and there to buy more time, The Killing has thus far used red herrings intentionally to lead both viewers and detectives in the wrong direction, not simply to kill time, but to make us interrogate our own assumptions about these dead-ends.
Did candidate Richmond really fit the bill? Wouldn’t it have been pretty lame for the oh-so-charming politician to wind up being a sociopathic killer? And why would he have been stupid enough to arbitrarily snuff out a call girl, two weeks before his election? And did it ever make sense that sweet, sheltered Rosie Larsen would work part-time as a high-priced underage hooker? Sud turned Richmond into yet another red herring, and this should have made us, like the detectives, wonder why we were so desperate for the truth that we’d have preferred that patently ridiculous answer. The innocent Richmond was shot and crippled for our eagerness, just as the previous nonsensical suspect, Rosie’s teacher Bennett Ahmed, was beaten nearly to death. Did anyone really think they’d make him into a secret terrorist? Now that we know the truth, it is easier to see how red those herrings really were.
It is telling that Veena Sud’s upcoming film project is a remake of the Hitchcock classic Suspicion. Hitchcock was the rare artist who managed to entertain audiences and subvert their expectations at the same time. Hitchcock achieved this most often by using a “MacGuffin,” allowing the initial mystery itself to become the red herring. Use a MacGuffin right and you can accomplish almost anything; do it wrong and your audience will never trust you again. Just ask M. Night Shyamalan.
The Killing is often compared to the Hitchcockian TV drama, Twin Peaks, which captivated America in 1990. Director David Lynch brought us Detective Dale Cooper, who was also searching for the killer of a young girl deep in the woods of Washington State. Twin Peaks used Laura Palmer’s murder as a MacGuffin to lead its viewers closer to the bizarre townsfolk, through surreal dreams, and chasing after a one-armed man. It became the most popular show on American television, but when Lynch ended his first season without delivering answers, audiences were rabid. Lynch gave in and revealed early in the second season that grieving father Leland Palmer had killed his own daughter.
And after this reveal, Twin Peaks lost its audience anyway. Soon the show ranked 85th out of 89 shows on the air. Now that Veena Sud has kept her word and revealed the killer, she runs the risk of finding her audience evaporating just like Lynch’s.
Fans and critics might well be outraged at The Killing’s anticlimax. Some might even wish Sud had decided to just leave us all in suspense for another year. But hopefully this ending will encourage viewers to stop trying so hard to see The Killing as a typical police drama and wake up to the fact that it long-ago metamorphosed into something much more fascinating. It has been, from the start, a show that makes us question – like Detectives Linden and Holder – the value of the truth, and what we will invest of ourselves in order to know it.
Last year, in an interview with Alan Sepinwall, Veena Sud defended the integrity of the show. “We said from the very beginning this is the anti-cop cop show. It’s a show where nothing is what it seems, so throw out expectations. We will not tie up this show in a bow. There are plenty of shows that do that, in 45 minutes or whatever amount of time, where that is expected and the audience can rest assured that at the end of blank, they will be happy and they can walk away from their TV satisfied. This is not that show.”
Veena Sud worked for four years as a writer and producer for the CBS cop show Cold Case, a cop show which follows a tight formula: a long-forgotten case somehow surfaces and eventually is solved through the use of “modern techniques” of DNA processing and microfiber analysis. In truth, cold cases are rarely solved, and lawyers today cite The CSI Effect to explain how juries accustomed to TV crime dramas have come to expect an unrealistic level of certainty in evidence. An FBI study done in 2010 showed that since 1980 only 63% of murders have been solved, nationwide. This ranges from highs of 82% in North Las Vegas and lows of only 21% in Detroit. Perhaps this explains why we are so buoyed by the prospect that a single hair follicle might lead detectives to a killer within hours of a murder. No one ever said red herrings didn’t smell good.
Perhaps Sud asked herself what it says about audiences that we will watch essentially the same unrealistic episode of Cold Case, again and again? That show ran for seven years. CSI has run for thirteen years so far and has spun off two other series, both still running. Law & Order ended after twenty-years, after spinning of four new series. There’s NCIS, times two. Bones. Criminal Minds, times two. Hawaii Five-O all over again. Each show, in its own way, comfortingly repeats the formula, delivering the truth right on time, usually with an arched eyebrow and a wry quip. Perhaps The Killing isn’t breaking a pact with us, but staging an intervention.
It’s suggestive that Detective Holder is a former meth addict, and some of the dialogue between him and Linden revolves around the nature of addiction: what you’ll give up for your high and what rock-bottom looks like. Linden too, is depicted as an addict, not to drugs but to the case. She is, like us, addicted to the truth. Years earlier, Linden had a similar case which was never solved, and it landed her in a psychiatric institution. Then, facing the impossibility of knowing the truth drove Linden crazy. But at the end of the second season, she sees that knowing the truth is almost as unnerving. When Holder insists, for the second time that day, “We got the bad guy,” Linden’s only response is a chilly, “Yeah, who’s that?”
Because The Killing began as an adaptation of the Danish TV drama Forbrydelsen, many compare it to Stieg Larsson’s Girl With the Dragon Tattoo books. But while it has some of that same icy edge and atmosphere, I think a better comparison is to the novels of another introverted writer from a gloomy European locale, whose work also went on to great acclaim only after his death: Franz Kafka.
Kafka’s most famous story, The Metamorphosis, is about a man who wakes up one day mysteriously transformed into a bug. But this strange mutation is a MacGuffin. We want to find out how poor Gregor turned into a bug, and so we delve deeper into Gregor’s sad predicament. Like Hitchcock’s The Birds, Kafka gives no explanation in the end, by which time we are so moved and awestruck that we’ve forgotten what we came for.
Another classic tale, “In the Penal Colony,” involves a man journeying to a remote prison to see a machine of elegant torture. An Officer there explains that it painfully tattoos a criminal with the phrase “Be Just” until they eventually receive a mystical revelation and die in ecstasy. The Officer is so excited by this magnificent torture that he jumps into the machine – only it breaks and kills him before he can find out truth the criminals received.
The Killing would fit right in with Kafka’s two best-known novels, The Trial and The Castle, which each feature a protagonist known as “K”. Both novels stretch on for hundreds of pages as K attempts to learn some sort of unobtainable truth. In this absurd pursuit K loses everything, breaks down utterly, and gets nowhere. And because neither novel was even finished at the time of Kafka’s death in 1924, even K’s total ruination is never quite completed.
Both novels show K toiling futilely against the systems of the law. In The Killing the inverse proposition is examined: two lawmen attempt to bring justice and to uncover an important truth. Their truth becomes just as elusive as the one sought by poor K. The deeper they dig, the further away it somehow gets.
Modern detective work, despite microfibers and DNA, is still rooted in the rational principles of the 16th century scientific revolution, when thinkers began to re-embrace the Classical idea that logical inquiry could lead us to the truth. The scientific method makes a kind of pact with us: collect evidence and probe it until the rational world gives up its secrets. Develop a logical hypothesis and test it out. If it fails, then you have at least eliminated something that is untrue. Start over. Try again. Keep looking. You’ve almost got it.
Four centuries later, we live in a world in which astronomers have discovered incredible things about the nature of matter, right down to the tiniest subatomic particle, and charted the expanses of the universe for light-years in all directions. And yet each answer has given us a hundred new mysteries to solve. We’ve interrogated the human body down to the smallest acellular organisms, and for each truth we have learned, ten more questions have popped out from behind it. We’ve learned much, but for all that we understand, perhaps the greatest thing we’ve learned is how much more there is to learn.
In the case of killings, there will are always unsolved cases, wrongful convictions, and unreliable witnesses. But even when we do know, beyond the shadow of a doubt, that one person killed a second person, and we arrest and punish that first person, there’s still so much we don’t know. The Killing makes this uncertainty its very heart. Is imprisoning the killer any justice. Is killing them? Can we ever understand how the killer did what they did? What is the measure of that lost life? What is the measure of the killer’s?
Don’t get me wrong. The pursuit of truth is a noble ambition. Asking if this pursuit is futile is itself but one more truth we should keep pursuing.
People often mistake Kafka for a nihilist, but his books can be very uplifting. In echoing the human struggling we often feel, we can feel less alone in that struggle – we may even laugh at it. Novelist David Foster Wallace explained how he would get his students to see the humor in Kafka. “You can ask them to imagine his stories as a kind of door. To envision us approaching and pounding on this door, increasingly hard, pounding and pounding, not just wanting admission but needing it; we don’t know what it is, but we can feel it, this total desperation to enter, pounding and ramming and kicking. That, finally, the door opens… and it opens outward – we’ve been inside what we wanted all along. Das ist komisch.” (Roughly translated, this means, “That’s pretty funny.”)
The Killing does not want to tell us an easy truth, but a difficult one. Hollywood Reporter Tim Goodman has himself argued that difficult shows can be worth the effort it takes to understand them. “You know what else is difficult? The first chapters of War and Peace. Also, great gobs of Remembrance of Things Past. Did you also know that diving in to William Faulkner can leave you wondering what the hell is going on?”
Plenty of us, of course, don’t have the patience to read the classics, or to even watch The Killing, but this does not mean that we wouldn’t be rewarded if we developed some. By embracing the entertainments of difficulty, we can learn, like Detectives Linden and Holder, to become more aware in our pursuit of the truth. We can begin to see that we are the ones who are forever tattooing that fervent Kafkaesque wish upon the world, “Be Just.”
Mad Men is about to disappear from our lives once again, leaving us to grapple alone with our complicated nostalgia for an era when men were men, women were secretaries, and alcoholism was glamorous. These books give a closer look at the era, offering a vision of Midcentury Manhattan that goes beyond Cheever and Yates. (Although Cheever and Yates are a great place to start, if you haven’t already.) Read them to tide you over until the next season or to fine-tune your predictions for this week’s series finale:
1. Reborn: Journals & Notebooks 1947-1963, by David Rieff and Susan Sontag
If Sontag were alive today, it’s unlikely she would find much to admire about Mad Men, and yet she and Don Draper have a lot in common. Ambitious and seductive, both came to Manhattan to make themselves anew, rejecting their provincial roots. Among the many revelatory moments in Sontag’s diaries, the nakedness of her self-creation is the most startling; there are Gatsby-like resolutions for self-improvement, reading lists, and meticulous records of films, plays, and parties attended. Like Don Draper, she loved to use high-flown language to talk about popular culture, and was happiest when pulling nicotine-fueled all-nighters. She and Don also share a dread of monogamy, while at the same time rushing into ill-advised romances. Here’s Sontag on her early marriage to Philip Rieff: “I marry Philip with full consciousness + fear of my will toward self-destructiveness.”
2. Manhattan, When I Was Young, by Mary Cantwell
This sweet, searching memoir about a young woman’s coming of age in Manhattan in the 1950s and early 60s is full of Mad Men-esque images, and narrated with the same rueful, if-we-only-knew-then-what-we-know-now tone. A former magazine writer for Mademoiselle and Vogue, Cantwell’s memory is pleasingly specific as she recalls fashions of the day and the best place to get a sundae in Midtown. The book is also a record of her first marriage to a young, aspiring novelist whose bohemian tastes infected her own. Disdainful of suburban living, Cantwell and her husband chose the West Village instead, where they moved from charming apartment to charming apartment with an ease that seems like utter fantasy today.
3. The New York Times Cookbook, by Craig Claiborne
Page through this and you’ll have a pretty good idea of the meals that Pete Campbell’s wife, Trudy, has waiting for him when he comes home from work. First published in 1961, it was the book that a generation of young housewives learned to cook from before they graduated to Julia Child’s Mastering the Art of French Cooking.
4. The Early Stories, 1953-1975, by John Updike
Although only a handful of the stories in this collection take place in Manhattan, Updike was born within just a few years of Don Draper, and his stories reflect the peculiar pathologies of their generation, “the Silent Generation.” Raised during the Great Depression, both men grew up in a time of scarcity only to come of age in an era of prosperity. Such extremes of experience were bewildering, creating feelings of both wonder and discontent. As Updike writes in his 2003 foreword to the collection, “We were simple and hopeful enough to launch into idealistic careers and early marriages, and pragmatic enough to adjust, with an American shrug, to the ebb of old certainties. Yet, though spared many of the material deprivations and religious terrors that had dogged our parents, and awash in a disproportionate share of the world’s resources, we continued prey to what Freud called ‘normal human unhappiness.’”
5. The Grand Surprise, The Journals of Leo Lerman, by Leo Lerman
Leo Lerman, a social butterfly whose name is likely included in any number of books of the period, is briefly mentioned in Manhattan, When I Was Young, in a passage describing the offices at Mademoiselle:
Leo Lerman, the entertainment editor, sat in a sort of railed-off den behind an enormous mahogany desk, taking phone calls from Marlene Dietrich and Truman Capote. A plump, bearded man, he lived in a house so excessively Victorian it defied the century, which was the point, and had a collection of friends so dazzling I am still dazzled by it.
Published posthumously in 2007, Lerman’s diary reveals the full extent of his “dazzling” collection of friends, which included Carson McCullers, Maria Callas, Jackie Onassis, and George Balanchine, among others. In the 1960s, he was installed as features editor of Vogue, and became one of the decade’s tastemakers, introducing readers to writers like Kurt Vonnegut, Jr., August Wilson, and Iris Murdoch. Although Lerman’s version of Manhattan, with its focus on the literary, fashion, and theater worlds, is quite different from the one portrayed on Mad Men, his diaries share the same interest in gesture and language, especially the indirect ways people communicate with another. Attempting to find meaning in his diaries, Lerman wrote: “Personality, that is what I want to pin down, no matter how fleetingly, for the personality of a man is component to personality of his era.”
6. Within The Context of No Context, by George W. S. Trow
Series creator Matthew Weiner has said that at its heart, Mad Men is about the massive cultural shifts that began in the late 1950s and early 1960s, and the way someone like Don Draper, an archetype of an earlier era, learns to adapt. George Trow’s classic essay, Within the Context of No Context, first published in The New Yorker in 1980, is a retrospective analysis of those cultural shifts, as well as his own anguished response to them. The son of a newspaperman, Trow writes that he grew up expecting to “have a fedora hat of my own by the time I was twelve years old.” Instead, he came of age only to find that his father’s version adulthood could no longer be inherited: “Irony has seeped into the felt of any fedora hat I have ever owned…” Like our nostalgia for the world of Mad Men, Trow’s is undercut by his understanding that it was never very sustainable to begin with.
7. Talk Stories, by Jamaica Kincaid
After being told that Mademoiselle “would not hire black girls”, Jamaica Kincaid started her writing career at Ingenue magazine, whose offices were in the same building as National Lampoon’s. Recognizing Kincaid’s wit, a writer at National Lampoon introduced her to The New Yorker’s George Trow, who became her mentor. Kincaid’s first assignment for The New Yorker was to accompany Trow to Brooklyn’s West Indian Day parade. Trow transcribed Kincaid’s comments for a “Talk of the Town” column, introducing the world to her joyful, youthful, and subtly ironic point of view. After that, Kincaid wrote her own “Talk” pieces. Talk Stories collects Kincaid’s essays into one volume, covering nearly a decade of New York City life, from 1974-1983. Although the columns don’t — at least not yet — overlap with the time period portrayed in Mad Men, it’s fascinating to see how a young black woman from Antigua managed to subvert the staid “Talk” format, which was at the time an unsigned column written in the first person plural, and free of curse words, sex, gossip, and any subject that might be considered trendy. Despite these strictures — or maybe because of them — the spirit of the era shines through. Kincaid’s spirit also shines, and taken together, these essays form a portrait of a young woman striving to find her place in the world. A must read for anyone with a soft spot for Peggy Olsen.
8. Just Kids, by Patti Smith
Where Mad Men depicts life on Madison Avenue, with occasional glimpses into the life of New York’s bohemian culture, Smith’s memoir is a portrait of downtown New York with occasional glimpses of Fifth Avenue, where she worked for years as a bookseller at Scribner’s. Smith’s point of view is decidedly romantic as she recalls the years when she and Robert Mapplethorpe were broke nobodies, trying to decide whether to spend her paycheck on art supplies or diner meals. “We hadn’t any money but we were happy…I tacked pictures of Rimbaud, Bob Dylan, Lotte Lenya, Piaf, Genet, and John Lennon over a makeshift desk where I arranged my quills, my inkwell, and my notebooks — my monastic mess.” Reading Smith’s girlish memories, you’ll understand why Don sometimes gets a wistful look when talking to Megan.
9. Jack Holmes & His Friend, by Edmund White
Edmund White’s most recent novel, about the decades-long friendship between a gay man and a straight one, illustrates the sexual revolution of the 1960s and 70s from a new angle. Like Mad Men, Jack Holmes & His Friend begins in a world that is still dominated by the manners and mores of the 1950s. Jack, who is gay, must hide his sexuality from his straight friend, Will. But as the counter-culture takes hold, the tables turn and it’s Will who struggles with this sexuality, feeling trapped in his marriage while Jack blossoms, embracing a new identity as a “sexual libertine.” Covering a period of over thirty years, this novel includes many evocative descriptions of a Manhattan gone by, as well as a number of blow-out party scenes, resulting in debaucheries worthy of Don Draper.
10. The Warmth of Other Suns: The Epic Story of America’s Great Migration, by Isabel Wilkerson
This work of narrative non-fiction is an investigation of the migration of African-Americans from the south to northern and western cities, a profound demographic shift that began after World War I and continued through the 1970s. Wilkerson ties her narrative to the lives of three individuals, who each leave the south to settle in three different cities: Chicago, Los Angeles, and New York. The pathos of Wilkerson’s narrative comes as her subjects realize that escape from Jim Crow laws does not mean an escape from racism. This book is essential reading for anyone who wants to understand the roots of the civil rights movement — something that seems, to the characters of Mad Men, to come out of nowhere, but was actually a decades-long process, rooted in the day-to-day struggles of hundreds of thousands of migrant families. As Wilkerson writes of one of her subjects, Ida Mae Brandon Gladney, “Few experts trained their sights on the unseen masses of migrants like her, who worked from the moment they arrived, didn’t end up on welfare, stayed married because that’s what God-fearing people of their generation did whether they were happy or not, and managed not to get strung out on drugs or whiskey or a cast of nameless, no-count men.”
In 2009, the Book Industry Environmental Council set a couple of environmental goals for the U.S. book industry. Using a calculation of the industry’s total greenhouse gas emissions from 2006 as its baseline, the BIEC and its members pledged to reduce the industry’s carbon footprint by 20% in 2020 and by 80% in 2050. When the pledge was made, the Kindle had existed for only a year and a half, and the Nook was still eight months away. (Kobo eReaders and iPads didn’t emerge until 2010.) eBooks, still in their infancy, accounted for a measly 5% of books sold in America.
Today, it seems like many publishing houses are on their ways toward achieving the BIEC goals. Thanks to the proliferation of FTP software, most major publishing houses have slashed the amount of printing done in-office. At John Wiley & Sons, my production group had a paperless workflow: Adobe was our editing tool of choice, and to be one of our freelancers, you had to pass an exhaustive MS Word screening test. Later on, at Oxford University Press, a common email signature asked readers to “save paper and print only what’s necessary.” Organizing stacks of paper on your desk was out; navigating sub-folders on a shared drive was in.
Meanwhile eBooks were becoming ever more popular. By the end of 2011, Amazon announced it was selling one million Kindles a week, and Apple said it had sold over 40 million iPads. Consequently, eBooks accounted for 31% of U.S. book sales by 2012. According to a Pew Internet study, as many as one in four American adults now own an eReader or tablet (one in three if they went to college). The trend toward digitization is undeniable, and there are many reasons to be optimistic: big publishers are making more money off of more products than ever before; it’s easier than ever to publish a book; and the number of books available to anyone with an internet connection is unprecedented. Some analysts even predict that soon print books, like CDs a few years ago, will be almost entirely replaced by digital files.
But is all of this really cutting the industry’s carbon footprint? Is total eBook adoption — that is: elimination of the print book — really an ecologically responsible goal?
Put in absolute terms, the number of books — regardless of format — produced and sold across the globe increases each year. This is mostly due to an increasing global population. While America, Australia, India and the UK are the most rapid adopters of digital reading devices — at least for the time being — eBooks presently account for only a small fraction of the world book market. (This is due to factors such as availability of technology, reliable internet connections, and disposable income.)
Necessarily, the increased consumption of print and digital books has led to an ever-increasing demand for the materials required to create, transport, and store them. In the case of eBooks, though, vast amounts of materials are also necessary for the eReaders themselves, and this is something typically overlooked by proponents of digitization: the material costs are either ignored, or, more misleadingly, they’re classified as the byproduct of the tech industry instead of the book industry.
National Geographic correspondent Allen Tellis recently posted a brief note of encouragement to owners of eReaders, and it illustrates exactly the type of oversight I just mentioned. “The steady rise of eBooks,” Tellis wrote, “should benefit the environment by reducing use of paper and ink, and by slashing transportation, warehouse, and shelf-space limits.” He went on to note how certain study groups have determined “that the carbon released from eBooks is offset after people read more than 14 eBooks” on a single eReader. But Tellis ignores the fact that global print book consumption is rising concurrently with eBook consumption. In other words: the carbon footprint of the digital book industry is mostly growing in addition to, not to the detriment of, the growing carbon footprint of the print book industry.
I couldn’t locate the source of Tellis’ information about those 14 eBooks offsetting the ecological cost of their owner’s eReader. Instead, I found this New York Times op-ed which painted a starkly different picture: “the impact of one e-reader … equals roughly 40 to 50 books. When it comes to global warming, though, it’s 100 books.” Still more damning, Ted Genoways’ excellent VQR article about the raw materials needed for the production of eReaders (and other gizmos), found that:
At present, the average e-reader is used less than two years before it is replaced. That means that the nearly ten million e-readers expected to be in use by next year would have to supplant the sales of 250 million new books — not used or rare editions, 250 million new books — each year just to come out footprint-neutral. Considering the fact that the Association of American Publishers estimates that the combined sales of all books in America (adult books, children’s books, textbooks, and religious works) amounted to fewer than 25 million copies last year, we have already increased the environmental impact of reading by tenfold. Moreover, it takes almost exactly fifty times as much fossil fuel production to power an iPad for the hours it takes to read a book as it would take to read the same book on paper by electric light.
Usage figures are an important element in the estimation of a book’s environmental impact. According to Apple, an iPad is responsible for 2.5 grams of CO2e per hour of use. A single print book, on the other hand, is responsible for “a net 8.85 pounds” (PDF) of carbon emissions over the course of its life (e.g. production, transportation, and retail). Note that the former figure, however, is open-ended; the latter figure is finite. If you ignore the environmental cost of an eReader, that means you would need to read the iBookstore version of War and Peace for 1,605.39 hours (~67 days) to damage the environment as badly as that paperback copy of Tolstoy’s tome on your bookshelf. That certainly sounds like a point for eBooks, but it’s a totally misleading evaluation.
For a demonstration of just how misleading that comparison is, I used basic arithmetic and some minimal Googling to calculate the carbon footprint of the average American reading an average number of average novels at an average speed both in print and on an iPad. (I picked iPads because Amazon doesn’t release Kindle data. I picked America because we’re the most voracious consumers of digital books.) Here’s what I found:
I. One Year of Reading:
First I calculated the average rate of consumption for the average reader. I found average reading speed, average book length, and average number of books consumed, and then I calculated the carbon emissions caused by one year of reading.
The average adult reads 200-250 words per minute. (Source)
The average novel is 64,500 words. (Source)
That means the average adult spends 4.3 hours reading an average novel.
[(64,500 words / 250 wpm) / 60 minutes]
The average adult reads 6.5 books per year. (Source; PDF)
The average adult spends 27.95 hours reading each year.
[6.5 books * 4.3 hours]
Paperback Footprint: 26,087.59 grams of CO2e
[6.5 books * 8.85 pounds of emissions * 453.5 g. per lb.]
eBook Footprint: 69.875 grams of CO2e
[6.5 books * 4.3 hours * 2.5 g. of emissions per hr.]
This is the comparison eBook proponents typically cite. Unfortunately, it’s at best lousy mathematics and at worst a manipulative comparison.
II. One Year of Reading (Device Footprints Included):
Next I found the lifetime carbon emissions from one iPad and one iPad 2, and I plugged those into my one year of reading calculations.
Paperback Footprint: 26,087.59 grams of CO2e
eBook Footprint (iPad): 130,069.875 grams of CO2e
eBook Footprint (iPad 2): 105,069.875 grams of CO2e
As you can plainly see, factoring in the carbon footprint of an eReader drastically changes the comparison. One year of reading eBooks accounts for a carbon footprint five times greater than a year’s worth of print books.
Fans of eReaders will of course refute this data by claiming that their devices level out with — and could even become “greener” than — print books on a long enough timeline. This claim is indeed theoretically true after five years, and I’ll show you how.
III. Five Years of Reading on One Device (Device Footprints Included):
I extrapolated the data to account for five years of use at the same rate of consumption as above. (And on the same device for all five years — more on that in a minute.)
Paperback Footprint: 130,437.95 grams of CO2e
eBook Footprint (iPad): 130,349.375 grams of CO2e
eBook Footprint (iPad 2): 105,349.375 grams of CO2e
I determined that it takes five years (32.5 books) of steady eBook consumption (on the same device) to match the ecological footprint of reading the same number of print books the old fashioned way. This number is smack in between Tellis’ (14 books) and The New York Times’ (50 books) calculations. However it, too, is misleading because it doesn’t correctly account for device replacement.
As Ted Genoways was saying, most eReaders are used for only two years before being discarded, replaced, lost or broken. More than 20% of all Kindles sit unused after Christmas. So, that in mind, let’s look at the numbers when we factor in average eReader use — and account for device replacement every two years.
IV. Five Years of Reading (Device Replacement Included):
Assuming a device is replaced every two years (years 0, 2, and 4), this is the most accurate depiction of how an eReader compares to a pile of print books.
That eReader, then, accounts for an initial carbon footprint 200-250% greater than your typical household library, and it increases every time you get a new eReader for Christmas, or every time the latest Apple Keynote lights a fire in your wallet.
Also, these figures simply calculate the impact one person’s consumption has on the environment. If you live in a household with multiple eReaders — say, one for your husband and one for your daughter, too — your family’s carbon emissions are more than 600-750% higher per year than they would be if you invested in a bunch of bookshelves or, better yet, a library card.
Things are trickier than they seem, too. The truth is that the dedicated eReader died almost as soon as it arrived, and it’s since been replaced by items even worse for the environment than its ancestors. What we presently refer to as eReaders are more like all-purpose tablets equipped with email clients, web browsers, games, movie players, and more. (Even one of the earliest generations of Kindles offered a prototype web browser — buried in subfolders within the device’s navigation system, though clearly a hint of what was coming.) As these devices become more sophisticated, they invite more prolonged usage, so those 2.5 g of emissions per hour of use continue to add up. Likewise, as these devices become more sophisticated, their manufacture demands more precious materials — often from Southeast Asia, Africa, and South America.
Still more problematic is the fact that outdated devices are too often discarded inappropriately. You don’t need to investigate very hard to find evidence of the toll this mineral mining and e-waste dumping takes on fragile ecosystems.
The emissions and e-waste numbers could be stretched even further if I went down the resource rabbit hole to factor in: electricity needed at the Amazon and Apple data centers; communication infrastructure needed to transmit digital files across vast distances; the incessant need to recharge or replace the batteries of eReaders; the resources needed to recycle a digital device (compared to how easy it is to pulp or recycle a book); the packaging and physical mailing of digital devices; the need to replace a device when it breaks (instead of replacing a book when it’s lost); the fact that every reader of eBooks requires his or her own eReading device (whereas print books can be loaned out as needed from a library); the fact that most digital devices are manufactured abroad (and therefore transported across oceans); and etc…
This is the ultimate result of our culture’s fetishization of technology — a problem which will assuredly worsen before it improves. It wasn’t long ago that sophisticated electronics were few and far between. I grew up in a house with one desktop computer, and it was located in the kitchen. That was eleven years ago, and when I remember all the times I argued with my brother over who got to play StarCraft, my memory seems as quaint and outdated as a scene from Mad Men. Today, my thirteen-year-old sister has her own laptop, smartphone, and television to supplement the two desktop computers, additional television set, and Kindle Fire located in my mother’s home.
There’s an Apple store in Grand Central Station that I pass each day on my way to work; every morning I watch hundreds of commuters browse iPads as though they were magazines or candy. In the end, this conspicuous (and often unnecessary) tech consumption — eReaders included — contributes to an inflating carbon footprint far beyond anything ever caused by traditional book production.
Of course, it’s slippery ethics to rationalize the book industry’s carbon footprint by focusing, instead, on the larger problem of the tech industry’s carbon footprint. Both are problems that need to be addressed. But for right now, if we’re forced to choose, the traditional paper route is the better one. If you worry for the future of our rainforests, and if you worry for the future of our planet, the responsible decision is to purchase or borrow books printed on recycled paper and from ecologically conscious vendors. (You can find a handy list of such places and printers here.)
While this tactic alone will not solve the problem, it will certainly make a difference if enough people choose library cards instead of Kindle Singles. And while it’s true that, now that digital has arrived, digital is here to stay, the book reading community needs to ask itself which is more important: developing a greener way to produce print books while we halt the growth of eBooks’ market share, committing fully to the creation of “greener” eReading devices — or some combination of both. Doing neither is not an option.
Raz Godelnik, CEO of Eco-Libris, estimates that 80% of a paperback book’s carbon footprint is caused by the earliest stages in its production process: paper harvesting, forest clearing, and material shipping. The BIEC recognized this, and one of its chief aims was to work on a more eco-friendly means of producing books. As consumers, though, we also have the power to fix this by demanding an even more responsible method of production from the largest publishing houses and their contractors. (This means we’d have to pay more for the end product, of course.) We must also demand better accountability from the technology companies that create eReaders, and that begins with demanding Amazon release better information about the Kindle.
Consumer outcry works: a few months ago, because everyone flipped out about the mistreatment of Foxconn workers, Apple instituted major changes to the pay structure for their subcontractors. If we can do this with labor, we can do this with resources.
We must also resist the urge to purchase the next hot technology when it comes out. If you have an eReader, use your eReader until it no longer works, and then recycle it responsibly. Do not purchase a new one before the old one has stopped working. If you own an eReader that you do not use, sell it to someone who will actually use it so that they don’t have to buy a fresh one. In simple terms: you wouldn’t buy a new edition of a book if nothing was wrong with the edition you already owned, so why would you do it with something ecologically equal to fifty of those books put together?
Image via Wikimedia Commons