With each new holiday season the reach of ereaders expands, as a new crop of Kindles, Nooks and iPads are fired up. The first thing to do is download a few books. Just a few years after ebooks and ereaders first emerged as futuristic curiosity, they are fully mainstream now. Even among the avid, book-worshiping, old-school readers that frequent The Millions, ebooks are very popular. Looking at the statistics that Amazon provides us, 57% of all the books bought by Millions readers at Amazon after clicking on our links this year were Kindle ebooks. This is up from 48% two years ago and up from 25% five years ago. The volume in ebook sales seems to be driven in part by promotional pricing that will see prices on books (usually backlist, but not always) drop below $3.00 for days or weeks at a time. Followers of our Twitter feed know that we are adept at finding these deals, usually posting about two a day. Many a great book has been snagged this way, and if you are reading more on a device, we highly recommend you follow us on Twitter and look out for these posts as they are a great way to build a deep digital library. We also occasionally post them on Facebook. For all those readers unwrapping shiny new devices (or looking for new titles to add to an old one), here are some more links to get you going. For starters, The Millions published a pair of very highly regarded and very affordable ebook originals back in 2013. If you haven't read them yet, we hope you'll pick up these titles: Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever by Mark O'Connell ($1.99) The Pioneer Detectives: Did a distant spacecraft prove Einstein and Newton wrong? by Konstantin Kakaes ($2.99) They are also available on Apple and other platforms. Here are some of the most popular ebooks purchased by Millions readers in 2016 (which you'll see are very similar to our Hall of Fame and most recent top-ten which take into account books in all formats). Publishers appear to still be having luck pricing ebooks pricing near the magic $9.99 number that has been a focus for many in the industry (all prices as of this writing). Occasional promotional pricing, a frequent occurrence in the Kindle store, has likely driven some of these sales as well. Mr. Splitfoot by Samantha Hunt ($5.99) Norwegian by Night by Derek B. Miller ($1.99) The Sympathizer by Viet Thanh Nguyen ($7.02) An Unnecessary Woman by Rabih Alameddine ($2.99) The Sellout by Paul Beatty ($9.99) Innocents and Others by Dana Spiotta ($11.99) Girl Through Glass by Sari Wilson ($7.99) The Past by Tessa Hadley ($10.99) What Belongs to You by Garth Greenwell ($9.99) My Name Is Lucy Barton by Elizabeth Strout ($11.99) Other potentially useful ebook links: Editors' Picks Best of 2016 Bestsellers Kindle Singles And in this fractured ebook landscape, you've also got your NookBooks, Google ebooks, Apple ibooks, and the IndieBound ereader app that lets you buy ebooks from your favorite indie bookstore. Finally, don't forget Project Gutenberg, the original purveyor of free ebooks (mostly out-of-copyright classics), and check your local library! Many will allow you to download lots of ebooks for free. Happy Reading! [millions_ad]
With each new holiday season the reach of ereaders expands, as a new crop of Kindles, Nooks and iPads are fired up. The first thing to do is download a few books. Just a few years after ebooks and ereaders first emerged as futuristic curiosity, they are fully mainstream now. Even among the avid, book-worshiping, old-school readers that frequent The Millions, ebooks are very popular. Looking at the statistics that Amazon provides us, 45% of all the books bought by Millions readers at Amazon after clicking on our links this year were Kindle ebooks. Last year it was 33% and the year before it was 25%, so the trend continues unabated. So, for all those readers unwrapping shiny new devices, here are some links to get you going. For starters, The Millions published a pair of very highly regarded and very affordable ebook originals in 2013. If you are new to the ereader game, we hope you'll pick up these titles: Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever by Mark O'Connell ($1.99) The Pioneer Detectives: Did a distant spacecraft prove Einstein and Newton wrong? by Konstantin Kakaes ($2.99) They are also available on Apple and other platforms. Here are some of the most popular ebooks purchased by Millions readers in 2013 (which you'll see are very similar to our Hall of Fame and most recent top-ten which take into account books in all formats). Publishers appear to still be having luck pricing ebooks pricing above the magic $9.99 number that has been a focus for many in the industry (all prices as of this writing). The Goldfinch by Donna Tartt ($7.50) The Flamethrowers by Rachel Kushner ($10.99) Selected Stories by Alice Munro ($10.74) The Luminaries by Eleanor Catton ($8.59) Bleeding Edge by Thomas Pynchon ($10.99) The Lowland by Jhumpa Lahiri ($9.99) Tenth of December by George Saunders ($8.99) Fox 8 by George Saunders ($0.99) The Interestings by Meg Wolitzer ($8.99) Visitation Street by Ivy Pochoda ($11.04) MaddAdam by Margaret Atwood ($1.99) Other potentially useful ebook links: Editors' Picks Best of 2012 Top 100 Paid and Free Kindle Singles And in this fractured ebook landscape, you've also got your NookBooks, Google ebooks, Apple ibooks, and the IndieBound ereader app that lets you buy ebooks from your favorite indie bookstore. Finally, don't forget Project Gutenberg, the original purveyor of free ebooks (mostly out-of-copyright classics) available for years. Happy Reading!
Another year of living, another year of reading. And, if you're like us, when you look back, you'll mark out the year in books -- weeks, months, even whole seasons that will forever be wedded in the mind to a memorable reading experience. Each book put back on the shelf becomes a postcard reminder. And now, as we kick off another Year in Reading, we become the postcard collectors, learning where the minds of some of our favorite writers and thinkers traveled in 2013. For our esteemed guests, the charge was to name, from all the books they read this year, the one(s) that meant the most to them, regardless of publication date. Grouped together, these ruminations, cheers, squibs, and essays will be a chronicle of reading and good books from every era. We hope you find in them seeds that will help make your year in reading in 2014 a fruitful one. As in prior years, the names of our 2013 “Year in Reading” contributors will be unveiled one at a time throughout the month as we publish their contributions. You can bookmark this post and follow the series from here, or load up the main page for more new Year in Reading posts appearing at the top every day, or you can subscribe to our RSS feed or follow us on Facebook or Twitter and read the series that way. Stephen Dodson, co-author of Uglier Than a Monkey’s Armpit, proprietor of Languagehat. Claire Messud, author of The Woman Upstairs. Choire Sicha, co-proprietor of The Awl, author of Very Recent History: An Entirely Factual Account of a Year (c. AD 2009) in a Large City. Alice McDermott, author of Someone. Hamilton Leithauser, lead singer for The Walkmen. Sergio De La Pava, author of A Naked Singularity Dani Shapiro, author of Still Writing. Norman Rush, author of Subtle Bodies. Gary Shteyngart, author of Little Failure. Benjamin Percy, author of Red Moon. Garth Risk Hallberg, staff writer for The Millions, author of A Field Guide to the North American Family. David Gilbert, author of And Sons. Sarah Waters, author of The Little Stranger. Jason Diamond, literary editor at Flavorwire, founder of Vol. 1 Brooklyn Mark O'Connell, staff writer for The Millions, author of Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever. Elliott Holt, author of You Are One of Them. Saïd Sayrafiezadeh, author of Brief Encounters with the Enemy. Chimamanda Ngozi Adichie, author of Half of a Yellow Sun. Michael Nye, author of Strategies Against Extinction. Lydia Kiesling, staff writer for The Millions. Hannah Gersen, staff writer for The Millions. Thomas Beckwith, social media writer for The Millions. Edan Lepucki, staff writer for The Millions, author of If You're Not Yet Like Me. Nick Moran, social media editor for The Millions. Anne K. Yoder, staff writer for The Millions. Aleksandar Hemon, author of The Book of My Lives. Khaled Hosseini, author of The Kite Runner. Edwidge Danticat, author of Claire of the Sea Light. Charlie Jane Anders, managing editor of io9. Elizabeth Strout, author of Olive Kitteridge. Scott Turow, author of Identical. Chang-rae Lee, author of The Surrendered. Janet Potter, staff writer for The Millions. Rachel Kushner, author of The Flamethrowers. Tom Drury, author of Pacific. Gabriel Roth, author of The Unknowns. Adelle Waldman, author of The Love Affairs of Nathaniel P. Paul Harding, author of Enon. Janice Clark, author of The Rathbones. Reif Larsen, author of The Selected Works of T.S. Spivet. Elizabeth Minkel, staff writer for The Millions. Matt Bell, author of In the House upon the Dirt between the Lake and the Woods. Caleb Crain, author of Necessary Errors. Mohsin Hamid, author of How to Get Filthy Rich in Rising Asia. Roxane Gay, author of Ayiti. Emily St. John Mandel, staff writer for The Millions, author of The Lola Quartet. Bill Morris, staff writer for The Millions, author of Motor City. Tess Malone, intern for The Millions. Adam Wilson, author of Flatscreen. Michael Bourne, staff writer for The Millions. Sonya Chung, staff writer for The Millions, author of Long for This World. Kathryn Davis, author of Labrador. Sam Lipsyte, author of The Ask. Marisa Silver, author of Mary Coin. Teddy Wayne, author of Kapitoil. Kelly Link, author of Monstrous Affections. Olivia Laing, author of The Trip to Echo Spring: On Writers and Drinking. Dara Horn, author of A Guide for the Perplexed. Kate Milliken, author of If I’d Known You Were Coming. Michael Robbins, author of Alien vs. Predator. Parul Sehgal, editor at the New York Times Book Review. Helen Oyeyemi, author of Boy, Snow, Bird. Kristopher Jansma, author of The Unchangeable Spots of Leopards. Kevin Barry, author of Dark Lies the Island. Kevin Hartnett, staff writer for The Millions. Bennett Sims, author of A Questionable Shape. Ann Hood, author of The Obituary Writer. Charles Blackstone, author of Vintage Attraction.
Readers of Millions Originals ebook Epic Fail are deeply familiar with Tommy Wiseau’s heroically bad 2003 film, The Room. So, too, are people masochistic enough to sit through the actual movie. Together, they might be wondering how such a production came to be – and how it came to fail so horribly. Well, finally a new book co-authored by Greg Sestaro and Tom Bissell seeks to answer that question. You can check out an excerpt over here.
We spend plenty of time here on The Millions telling all of you what we’ve been reading, but we are also quite interested in hearing about what you’ve been reading. By looking at our Amazon stats, we can see what books Millions readers have been buying, and we decided it would be fun to use those stats to find out what books have been most popular with our readers in recent months. Below you’ll find our Millions Top Ten list for July. This Month Last Month Title On List 1. 3. Taipei 2 months 2. 4. Stand on Zanzibar 5 months 3. 5. The Middlesteins 5 months 4. 7. The Orphan Master's Son 3 months 5. 8. Billy Lynn's Long Halftime Walk 5 months 6. - The Interestings 1 month 7. 9. Vampires in the Lemon Grove 4 months 8. - Visitation Street 1 month 9. - The Pioneer Detectives 1 month 10. - Fox 8 1 month Big changes on our list this month as four titles graduate to our illustrious Hall of Fame. Let's run through new Hall of Famers quickly: Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever: As many of our readers are already aware, staff writer Mark O'Connell's shorter-format ebook was The Millions' first foray into ebook publishing. We have been thrilled by the great reader response. And, if you haven't had a chance to check it out yet, why not mark its graduation to the Hall of Fame by checking out this special, little book (for only $1.99!) Tenth of December: 2013 opened with the book world agog over George Saunders' newest collection. He famously graced the cover of the New York Times Magazine under the banner "Greatest Human Ever in the History of Ever" (or something like that) and the book figured very prominently in our first-half preview. Unsurprisingly, all the hype helped drive a lot of sales. It also led our own Elizabeth Minkel to reflect on Saunders and the question of greatness in a thoughtful essay. Building Stories: Chris Ware has reached the point in his career (legions of fans, museum shows) where he can do whatever he wants. And what he wanted to do was produce a "book" the likes of which we hadn't seen before, a box of scattered narratives to be delved into any which way the reader wanted, all shot through with Ware's signature style and melancholy. Ware appeared in our Year in Reading last year with an unlikely selection. Mark O'Connell called Building Stories "a rare gift." Arcadia: Lauren Groff is another Millions favorite, though it took a bit longer for her book, first released in March 2012, to make our list. Our own Edan Lepucki interviewed Groff soon after the book's release, and Groff later participated in our Year in Reading, discussing her "year of savage, brilliant, and vastly underrated female writers." That leaves room, then, for four debuts on this month's list: The Interestings: Though Meg Wolitzer is already a well-known, bestselling author, her big novel seems to be on the slow burn trajectory to breakout status, with the word-of-mouth wave (at least in the part of the world that I frequent), building month by month. That word of mouth was perhaps helped along the way by Edan Lepucki's rollicking review, in which, among other things, she posited what it means for a "big literary book" to be written by someone other than a "big literary man." Visitation Street: Ivy Pochoda's new thriller featured prominently in our latest preview and carries the imprimatur of Dennis Lehane. That seems to have been enough to land the book on our list. The Pioneer Detectives: As one Millions Original graduates from our list, another arrives. The Pioneer Detectives, which debuted in the second half of July, is an ambitious work of page-turning reportage, the kind of journalism we all crave but that can often be hard to find. Filled with brilliant insights into how scientific discoveries are made and expertly edited by our own Garth Hallberg, The Pioneer Detectives is a bargain at $2.99. We hope you'll pick it up. Fox 8: And as one George Saunders work graduates from our list, another arrives. This one is an uncollected story, sold as an e-single. Meanwhile, Tao Lin's Taipei easily slides into our top spot. For more on the book's unlikely success in our Top Ten, don't miss my commentary for last month's list. Near Misses: They Don't Dance Much, Speedboat, My Struggle: Book 1, The Flamethrowers and Life After Life. See Also: Last month's list.
We spend plenty of time here on The Millions telling all of you what we’ve been reading, but we are also quite interested in hearing about what you’ve been reading. By looking at our Amazon stats, we can see what books Millions readers have been buying, and we decided it would be fun to use those stats to find out what books have been most popular with our readers in recent months. Below you’ll find our Millions Top Ten list for June. This Month Last Month Title On List 1. 1. Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever 6 months 2. 2. Tenth of December 6 months 3. - Taipei 1 month 4. 4. Stand on Zanzibar 4 months 5. 5. The Middlesteins 4 months 6. 6. Building Stories 6 months 7. 9. The Orphan Master's Son 2 months 8. 7. Billy Lynn's Long Halftime Walk 4 months 9. 8. Vampires in the Lemon Grove 3 months 10. 10. Arcadia 6 months We had one debut on our list this month, and it may come as a surprise for readers who have been following the site. Our own Lydia Kiesling read Tao Lin's Taipei and came away viscerally turned off by a book that has received quite a lot of attention both for its attempt to forge a new style and for the aura of its author, who has an army of followers and is, as New York once called him, "a savant of self-promotion." Despite Lydia's misgivings, the book has been on balance reviewed positively, including in the Times. Still, Lydia's review - negative as it was - was utterly compelling (Gawker thought so too), and because of that, as I watched the sales of Taipei pile up last month, I was not completely surprised. After all, the last target of a stirring and controversial pan (don't miss the angry comments) at The Millions was Janet Potter's fiery takedown of Stieg Larsson's Millennium Trilogy, and two of those three of those books now sit in comfortable retirement in our Hall of Fame. In the case of Taipei, the lion's share of credit of course goes to Lin for writing a book that readers are evidently very curious to read, but I think it is also true that a well crafted, properly supported, and strongly opinionated review like Lydia's can have the odd effect of compelling the reader to see what all the fuss is about. In fact, this phenomenon has been studied and a recent paper showed that, "For books by relatively unknown (new) authors, however, negative publicity has the opposite effect, increasing sales by 45%." (I think in the context of this study, it is fair to call Lin "relatively unknown." While Lin may be well-known among Millions readers, he is not a household name outside of certain households in Brooklyn, and when readers flocked to read the review from Gawker and other sites that linked to it, they may have been compelled to check the book out for themselves.) As we have known for a while at The Millions, to cover a book at all is to confer upon it that we believe the book is important, and whether you believe the book is "good" or "bad," Taipei was certainly worthy of our coverage. Otherwise, June was another quiet month for our list with the top two positions unchanged, including Millions ebook Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever at number one, while An Arrangement of Light, Nicole Krauss's ebook-only short story graduates to our Hall of Fame. Next month, things will get interesting on our list as we may see as many as four books graduate to the Hall of Fame, opening up plenty of room for newcomers. Near Misses: Fox 8, The Interestings, All That Is, The Round House, and The Flamethrowers. See Also: Last month's list.
We spend plenty of time here on The Millions telling all of you what we’ve been reading, but we are also quite interested in hearing about what you’ve been reading. By looking at our Amazon stats, we can see what books Millions readers have been buying, and we decided it would be fun to use those stats to find out what books have been most popular with our readers in recent months. Below you’ll find our Millions Top Ten list for May. This Month Last Month Title On List 1. 1. Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever 5 months 2. 2. Tenth of December 5 months 3. 3. An Arrangement of Light 6 months 4. 5. Stand on Zanzibar 3 months 5. 4. The Middlesteins 3 months 6. 6. Building Stories 5 months 7. 7. Billy Lynn's Long Halftime Walk 3 months 8. 10. Vampires in the Lemon Grove 2 months 9. - The Orphan Master's Son 1 month 10. 8. Arcadia 5 months May was quiet for our list, with the top three positions unchanged, including Millions ebook Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever at number one. Our one debut, an number eight, is Adam Johnson's much lauded The Orphan Master's Son, recent recipient of both the Pulitzer and the Rooster. Johnson's book pushes the David Foster Wallace essay collection Both Flesh and Not off the list. Other Near Misses: Fox 8, The Round House, All That Is, and Going Clear: Scientology, Hollywood, and the Prison of Belief. See Also: Last month's list.
We spend plenty of time here on The Millions telling all of you what we’ve been reading, but we are also quite interested in hearing about what you’ve been reading. By looking at our Amazon stats, we can see what books Millions readers have been buying, and we decided it would be fun to use those stats to find out what books have been most popular with our readers in recent months. Below you’ll find our Millions Top Ten list for April. This Month Last Month Title On List 1. 1. Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever 4 months 2. 2. Tenth of December 4 months 3. 3. An Arrangement of Light 5 months 4. 4. The Middlesteins 2 month 5. 7. Stand on Zanzibar 2 months 6. 5. Building Stories 4 months 7. 8. Billy Lynn's Long Halftime Walk 2 months 8. 9. Arcadia 4 months 9. 10. Both Flesh and Not 5 months 10. - Vampires in the Lemon Grove 1 month In September 2012, we interviewed Sadie Stein, one of the Paris Review editors behind Object Lessons: The Paris Review Presents the Art of the Short Story, a book that seems tailor-made to appeal to Millions readers. In it, a handful of accomplished short story writers -- Ann Beattie, Jeffrey Eugenides, Joy Williams, and so on -- were asked to pick a favorite story from the journal’s archive, then write a brief introduction explaining how the story spoke to them. After a six-month run, the book has now graduated to our Hall of Fame. Otherwise, our list doesn't see a whole lot of movement, with the top four positions unchanged, including Millions ebook Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever at number one. Karen Russell's Vampires in the Lemon Grove is our one debut this month. We've interviewed Russell twice, in 2011 and again early this year. Vampires was also featured in our big 2013 book preview. Near Misses: The Round House, The Orphan Master's Son, Fox 8, Going Clear: Scientology, Hollywood, and the Prison of Belief, and Dear Life. See Also: Last month's list.
We spend plenty of time here on The Millions telling all of you what we’ve been reading, but we are also quite interested in hearing about what you’ve been reading. By looking at our Amazon stats, we can see what books Millions readers have been buying, and we decided it would be fun to use those stats to find out what books have been most popular with our readers in recent months. Below you’ll find our Millions Top Ten list for March. This Month Last Month Title On List 1. 1. Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever 3 months 2. 3. Tenth of December 3 months 3. 4. An Arrangement of Light 4 months 4. - The Middlesteins 1 month 5. 5. Building Stories 3 months 6. 6. Object Lessons: The Paris Review Presents the Art of the Short Story 6 months 7. - Stand on Zanzibar 1 month 8. - Billy Lynn's Long Halftime Walk 1 month 9. 8. Arcadia 3 months 10. 7. Both Flesh and Not 4 months Last fall saw the arrival of three hotly anticpated titles from a trio of the most popular literary writers working today. Now those three titles are ending their run in our Top Ten by graduating to our Hall of Fame: This Is How You Lose Her by Junot Díaz, NW by Zadie Smith, and Telegraph Avenue by Michael Chabon. Those graduations made room for three debuts. Jami Attenberg's The Middlesteins pops up at number four. Attenberg made an appearance in our Year in Reading in December. The most popular piece on The Millions last month, by a wide margin, was Ted Gioia's unearthing of John Brunner's Stand on Zanzibar and the remarkably prescient predictions contained within. The essay sent readers running to check out the book. Finally, Billy Lynn's Long Halftime Walk by Ben Fountain completed its long, stead ascent onto our list. Fountain also appeared in our Year in Reading, and Edan Lepucki interviewed him in these pages last June. Our first ebook original, Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever by staff writer Mark O'Connell, stayed atop our list and continues to win praise from readers and critics. An exerpt is available here and you can learn more about the book here. Near Misses: The Round House, Vampires in the Lemon Grove, Dear Life, Going Clear: Scientology, Hollywood, and the Prison of Belief, and Sweet Tooth. See Also: Last month's list.
"While others ... have explored the more serious contexts of online humor, particularly when it tilts into the grim and mean, in Epic Fail [Mark] O’Connell makes a useful addition to what I’ll refer to as Lulz Studies by attempting to put this variety of Schadenfreude in cultural-historical perspective."
We spend plenty of time here on The Millions telling all of you what we’ve been reading, but we are also quite interested in hearing about what you’ve been reading. By looking at our Amazon stats, we can see what books Millions readers have been buying, and we decided it would be fun to use those stats to find out what books have been most popular with our readers in recent months. Below you’ll find our Millions Top Ten list for February. This Month Last Month Title On List 1. 1. Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever 2 months 2. 2. This Is How You Lose Her 6 months 3. 3. Tenth of December 2 months 4. 4. An Arrangement of Light 3 months 5. 5. Building Stories 2 months 6. 8. Object Lessons: The Paris Review Presents the Art of the Short Story 5 months 7. 9. NW 6 months 8. - Arcadia 2 months 9. 10. Telegraph Avenue 6 months 10. 7. Both Flesh and Not 3 months With our top five remaining unchanged, the big action in February was the graduation of a pair of books to our Hall of Fame. Gillian Flynn's juggernaut Gone Girl won over Millions readers with help from Edan Lepucki and Janet Potter's entertaining tag-team reading of the book in September, though copies were already flying off the shelves in the months prior. Meanwhile, D.T. Max's Every Love Story Is a Ghost Story: A Life of David Foster Wallace was hotly anticipated by Millions readers from the moment the book was announced. We ran an excerpt and interviewed Max. Those graduations made room for the return of Lauren Groff's Arcadia (recently interviewed in our pages) and, appropriately enough, David Foster Wallace's Both Flesh and Not. Our first ebook original, Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever by staff writer Mark O'Connell, stayed atop our list and continues to win praise from readers and critics. An exerpt is available here and you can learn more about the book here. Near Misses: Dear Life, Sweet Tooth, The Round House, Going Clear: Scientology, Hollywood, and the Prison of Belief, and Billy Lynn's Long Halftime Walk. See Also: Last month's list.
We spend plenty of time here on The Millions telling all of you what we’ve been reading, but we are also quite interested in hearing about what you’ve been reading. By looking at our Amazon stats, we can see what books Millions readers have been buying, and we decided it would be fun to use those stats to find out what books have been most popular with our readers in recent months. Below you’ll find our Millions Top Ten list for January. This Month Last Month Title On List 1. - Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever 1 month 2. 1. This Is How You Lose Her 5 months 3. - Tenth of December 1 month 4. 5. An Arrangement of Light 2 months 5. - Building Stories 1 month 6. 4. Gone Girl 6 months 7. 2. Every Love Story Is a Ghost Story: A Life of David Foster Wallace 6 months 8. 3. Object Lessons: The Paris Review Presents the Art of the Short Story 4 months 9. 6. NW 5 months 10. 7. Telegraph Avenue 5 months To kick off a new year of our Top Ten lists at The Millions, we made a slight adjustment to our calculations. The change has to do with how we account for lower-priced, shorter-form ebook originals that have become popular with our readers and effectively gives a modest penalty to the cheaper ebooks and recognizes that a purchase of a $1.99 ebook is different from buying a hardcover costing $20 or more. Despite this change, thanks to the overwhelmingly positive response from our readers, our first ebook original, Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever by staff writer Mark O'Connell, lands atop our list. So far, the feedback from readers has been great, and we hope more will be inspired to pick it up. An exerpt is available here and you can learn more about the book here. Also debuting is Tenth of December by George Saunders, one of our Most Anticipated books and a title that has gotten a ton of positive press. Finally, also debuting is Chris Ware's Building Stories, reviewed in these pages by none other than Mark O'Connell. Ware also participated in our Year in Reading in December. Dropping from the list were David Foster Wallace's Both Flesh and Not, Lauren Groff's Arcadia and Sweet Tooth by Ian McEwan Other Near Misses: Dear Life and The Round House. See Also: Last month's list.
Last month, The Millions entered the e-book publishing business with Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever. Staff writer Mark O'Connell has hitherto produced delightful work on, among other things, an obscure video game enthusiast named Martin Amis and "the Proust of pencil sharpeners." In Epic Fail, he traces the origins of viral fame to a pre-Internet age, squiring the reader effortlessly from Shakespeare to the Insane Clown Posse. Mark was kind enough to correspond with me for a Millions Conversation about his new book and early life as a middle school film critic. Lydia: You and I are colleagues who have never met but maintain an infrequent friendly chatting over the Twitter and the emails. It's enough distance that I didn't know this project was in the works until C. Max Magee's general announcement to the group, but close enough that upon hearing the news I felt the special kind of chuffed you only feel over a friend's achievement. Epic Fail has the distinction of bringing The Millions into a new phase of its existence, as a purveyor of e-books, which is already very exciting. And then I read Epic Fail and felt even more chuffed. I really enjoyed it. So now that I've buttered you up, I want to ask you about how this endeavor came about. Was this something you were working as a Millions or other piece that took on a life of its own? How long have you been thinking about the project? Our own Garth Risk Hallberg was your editor, I believe. When did he come on board? Mark: Actually, I have to think quite hard to formulate a coherent answer to the straightforward question of how it came about. Max got in touch early last year, February or March I think, to say that he'd been talking to Byliner about partnering on an e-book series, and to ask whether I had any ideas I thought might work for such a piece. I'd read something somewhere about this Irish schoolteacher called Amanda McKittrick Ros, who'd become widely known around the turn of the 20th century as the worst novelist of all time. I was fascinated not so much by the novels themselves – which are truly atrocious, obviously, but mostly just incredibly dull to read – as by the ironic way they were celebrated by this cultural elite in London and Oxford - C.S. Lewis and J.R.R. Tolkien and Aldous Huxley and all those guys. I thought this was really interesting in itself, but also felt that it was a kind of fame or notoriety that we tend to think of as more or less uniquely contemporary. So I thought maybe this eccentric old Irish schoolteacher and amateur novelist might provide sort of a sneaky back door into a discussion of Internet culture, and of the whole ostensibly contemporary phenomenon of the Epic Fail. I'd been thinking about Ros as a possible topic for quite a while, but then this thing, because of the scope and length that the e-book allowed for, forced me to actually try and connect her to some wider and more contemporary cultural currents. Garth came on board very early on - at the outline stage, in fact. He was really instrumental in helping to broaden it out conceptually in the beginning; and then, when it came to writing the thing, in sharpening actual arguments, and sort of forcing me to come out into the open and say things in a very unequivocal way. Like yourself, I come from an academic background, where things like concision and having a solid "takeaway" are, or are supposed to be, paramount; but I think, constitutionally, I'm the type of writer who only figures out what I'm trying to say – or if indeed I have anything to say at all – by blindly writing my way into it. I'm not naturally a bottom-line type of person who goes in with an argument in mind, is what I think I might be saying here (see?), but Garth really stepped in and sort of forced me to be that when I needed to be. Lydia: That was what I found most enlightening about the essay -- in terms of information I did not have before -- that these literary lights of the early twentieth century went into ironic ecstasies over Amanda McKittrick Ros, held readings, formed clubs. I knew that they were elitist dicks (not a value statement) but it's funny to think that they did something so, I guess, unproductive and time-wastey, as read these awful, awful novels, like looking at lots of YouTube videos (shouldn't C.S. Lewis have been communing with the Lord?). But then, that's one takeaway of Epic Fail -- the thing with Ros and all the Worst Thing Evers to have followed, is that they either rise into some ethereal, sublime level of badness, or are so unheimlich in their nearness to regular mediocrity (or a combination of both), that it makes them special. (I loved, incidentally, your point about the virulent, absurd badness that actually infects the entirety of literature and art -- let's come back to that.) I see now there are two untrue things about my first sentence above, the first being that this was the best new information I gleaned from this piece. Because that was actually the song "Miracles," and also the song "Friday," which I had in fact made it this far without ever hearing in its entirety. I had sort of willfully not clicked on it, because I kept seeing it everywhere and I guess that was my way of keeping my own ironic distance. So, um, thank you for those things. You do realize you kind of wrote a hypertext book, because you can't read it and not go digging for, er, miracles, on the internet? And, truly, the most enlightening thing was learning about Mark O'Connell's rap phase. Although you're a tease -- first you talk about washing the lemon juice from your face (buy the book, get the reference) and lifting the veil from your readers' eyes, then you talk about the Irish rap scene, and I was in a fever of anticipation that the next thing coming was the revelation that you had done your own Worst Thing Ever, and that it was a rap, and that possibly there were bootleg tapes about. But it turns out that the secret shame -- which was a transcendent bit of prose, incidentally -- is actually that you once did something really dickish yourself to an aspiring rapper. A different kind of worst thing ever. In the beginning of the piece, your compare Cecilia Jimenez, the perpetrator of the Ecce Homo Christ fresco fiasco, to your grandmother, and you invoke the term "mortify" in the Catholic sense. Another Catholic word occurred to me when I got to this last bit of the book: penance. Sorry in advance for sounding like Geraldo, but had this been eating away Was your ebook, dare I say, an exorcism? Mark: I can't believe you'd never actually heard "Friday." That is hugely impressive to me. Although I can see how you'd want to avoid that stuff, or just never end up actually giving it the time of day. I don't think I've watched more than a few seconds of Gangnam Style, actually (although that's a whole other cultural ball of wax, obviously). That's interesting what you said about it being a kind of hypertext ebook. I don't think it really occurred to me when I was writing it, which seems completely idiotic now. But then after I finished it, I wrote this essay about unboxing videos for The Dublin Review, and the editor, Brendan Barrington, pointed out that having it on ink and paper actually made a lot of sense, because if it was online, the temptation for the reader -- even if the text itself wasn't full of links -- would be to just keep going away from the actual text to watch the videos being discussed. I wound up putting in a perhaps overly-cute footnote asking readers to just bear with me and watch the videos after finishing the essay, rather than whipping out their iPhones there and then. And then a couple of my friends who read Epic Fail said exactly what you've just said: that they kept having to put it down to go online and watch the stuff I was writing about. I suppose that would be even more pronounced if you happen to be reading it on an iPad, where you're just swiping away the text to check out some awful YouTube video. Maybe a major flaw of the book, in that sense, is that it keeps suggesting things to the reader that are more entertaining than itself. That's another thing that never occurred to me at all -- that a reader might think that the revelation at the end would be that I myself was a Worst Thing Ever. (Although of course I've done embarrassing stuff. Just probably nothing that would be entertaining for anyone who didn't know me.) But it's an interesting question, about the idea of penance. It's a concept I don't really understand. I didn't have a Catholic upbringing, so maybe it's a difficult thing to get your head around if it hasn't been part of your psycho-cultural make-up. Personally, I didn't feel any kind of relief from writing about the dickishness you mention. It actually just made me feel really awful about it all over again. In that sense, it's probably the opposite of penance; my writing about it actually exacerbated my guilt about it. I mean, obviously we're not exactly talking about an Augustinian level of moral self-disburdening here, but I do think that that's the sort of niggling, more or less banal guilt that a lot of people walk around with, and that makes them wince when they think about it. Some really shabby thing they did when they were a teenager, or whatever. But to answer your question about whether the book was an exorcism, the answer, I suppose, would be definitely not. Or at least it would be a spectacularly ineffective exorcism, seeing as I felt more possessed by it after writing about it than before. I just felt it would have been dishonest and sort of morally shifty not to talk about myself, and my own personal complicity in this culture of ridicule, in terms of the context I was writing in. Although I'm not convinced there's not something morally shifty about it anyway. Writing is a morally shifty thing to be doing, a lot of the time. What would Geraldo say to that? Lydia: Well, I didn't imagine you sitting at your carrel in a hair shirt. But I think the thrust of the book does invite everyone to put on at least a moderately hairy shirt and do a bit of reflection. I confess when I did watch "Friday," and thought uncharitable thoughts, I was brought a bit low by the gallantry, or I guess basic human decency, you extend to Ms. Black. And while I had hitherto missed the "Friday" phenomenon, I had seen, and laughed the proverbial tits off while seeing, monkey Jesus. I found your comparison of Cecilia Jimenez to your own grandmother, your touching description of the latter as "a constitutionally private, reserved, and serious person," and your remark that "if something like this were to happen to her, I'm afraid it might literally kill her," sobering. The dicks of the early twentieth century argued, probably on the way home from their Amanda McKittrick Ros fan club meetings, about whether art could be good without a moral component. And I'm stodgy and I feel that's the case, so what I perceived as a slight bit of moralizing on your part made the piece resonate with me. But since you have a sense of humor, (number-one most desirable quality in a writer), you don't try to act as though these things aren't hilariously bad. You just provide a friendly reminder that the road of the Worst Thing Ever in the technological age is one hundred percent of the time going to lead to a YouTube comment saying "I hope you die/get raped/etc." I was probably projecting about the rap stuff. In my experience the only thing that approaches the shame of shabby teenage things done is the shame of ludicrous teenage things written. And when I think about "Friday" and then some of the horrible things I wrote in high school or college, I offer a prayer or thanks to the monkey Jesus that I did not have to bear that particular cross at a time in my development when I would have been constitutionally disinclined to survive sustained mockery. Having managed to turn your interview into my personal feelings time, let's go back to Epic Fail. You mentioned Gangnam Style, and I thought of that phenomenon while reading. The same way that truly terrible efforts can, as you write, infect the whole of art with their badness, good writing invites the mind to romp. Epic Fail caused me to spend a Saturday afternoon sort of furiously taxonomizing, trying to sort through the spiritual differential of something like the film The Room, or something that seems well-produced and self-consciously zany (and thus, I think, unexciting) like Gangnam Style, or terrible Eurovision-style songs, or Susan Boyle, or the (brilliant) show Arrested Development. It sounds like faint praise to call something "tidy," but I really admire how you (with Garth's careful shepherding, it sounds like) avoided getting bogged down in trying to explain the whole landscape of viral fame, and list all the sort of subspecies and things that are not x but are y and so on. Your examples seemed really exemplary, and the whole effort was very clean. That said, it's such a vast field of inquiry, with many tributaries (I think I have like 200 metaphors in here so far). Do you feel finished thinking about it? You said in your last response that you feel more possessed by the subject than before. Would you consider a long-long-form on this topic? Mark: Can I just start by saying that the phrase "laugh the proverbial tits off" is itself a phrase that makes me laugh the proverbial tits off? But, to swiftly resume an attitude of moral seriousness – before no doubt just as swiftly relinquishing it – your point about things you did as a kid in high school is an important one, I think. Because part of what's so fascinating and troubling about this stuff is the almost complete randomness of it. You get the sense that this kind of viral celebrity could befall almost anyone. (Which is maybe, actually, another way of thinking about what the term "viral" actually means in that formulation.) We've all done stuff to some extent that could make us a source of amusement to a large number of people. I was just thinking the other day of this notebook I used to keep when I was about eleven or so, where I used to write in little reviews of films I'd watched on video. My sister found it in a drawer a few years back, and it had these hilariously po-faced reviews of movies where I'd give star ratings and list cast members and stuff like that. But the combination of wrongness and priggishness was kind of fantastic. Like there was a review of Glengarry Glen Ross (and I'm laughing just thinking about this) where I took grave umbrage at the unnecessary level of swearing in the film – "the characters seem to use f-words instead of punctuation" – and gave it 2 stars, memorably dismissing it as "a waste of an all-star cast." And then you turn the page and there's a five star review of Sister Act 2 that is just enraptured with the whole thing. I mean, if I was an 11 year-old kid nowadays, that would probably be a Tumblr or something, and those reviews could have wound up being a source of amusement to a lot of people outside my family, which would be a whole other story. Like that lady who reviewed an Olive Garden for her local paper last year and briefly became the Internet's woman of the hour. It's just very weird how randomly that stuff can happen. She seemed fine with it; she ultimately seemed not to give a rat's ass, but not all octogenarians would be so cool about something like that happening. I kind of love that woman actually. Her whole reaction was basically "What the hell is wrong with you people? Get back to work." Yes, I know what you mean about that taxonomizing urge. (If it weren't too aggressively meta, the whole human species might have been taxonomized as Homo Taxonomiens.) It was definitely a temptation for me, but I don't think it would have been all that helpful for the reader. Although I do talk at one point about the difference between "organic" or "free-range" epic fails and genetically engineered weirdness like Tim and Eric and that sort of stuff. I don't know that I'd want to write a whole book on it, because I feel like I'd like to move on to something else, but you never know. I do seem to be preoccupied by Internet weirdness. That unboxing video essay consumed me for a long time - and to be honest the essay became a sort of cover story for indulging that compulsion - and I've just finished writing a thing about ASMR videos for Slate. You're welcome. But who isn't fascinated by that stuff, really? (The answer to that rhetorical question is actually, no doubt, lots of normal people.) Lydia: The juxtaposition of Glengarry Glen Ross and Sister Act 2 in the notebook of Mark O'Connell, aged 11, the toughest critic on the block, is such pure comedy that I think the writers of Arrested Development would really struggle to find something as home-grown and delightful (local, organic, free-range fails, if you will). All the better because this was probably just before (or concurrent with) the moment when, according to your book, you yourself became hip to the joys of "entertaining ineptitude" and found nothing funnier than the vast distance between ambition and execution. Which brings me to the Dunning-Kruger Effect, a part of your book that I found really fascinating. Brutally paraphrasing, Science has proven that the more of an idiot you are, the greater your confidence that you aren't an idiot. It occurs to me that in a sense being a kid is one sustained exercise in Dunning-Krugerism. In fact, arguably to be a proper kid you need those moments of total unselfconscious and total commitment -- it's hateful to think of a child having to posit his or her movie reviews or, ahem, paeans to exotic cats and cars, in some ironic, self-conscious frame. Once you get to middle and high school and college, where there are strange and multifarious forces at work -- your teachers try to nurture your better instincts and squelch your worse ones, while you and your peers spend much of your time trying feel one another up whilst putting one another down -- slowly you learn to think about your output (artistic or otherwise) in a different way. In terms or raw artistic ability, the wheat and the chaff alike have to go through this process of maturation. But your A. M. Ros, your Tommy Wiseau (of The Room), somehow come through it all with a really majestic, unshakable belief in their own ability that certainly exceeds that of people who really make great art. (When I read Epic Fail I was in the middle of re-reading Of Human Bondage -- have you read it? -- which has a whole section on artistic toils. Everything synced together beautifully at the moment when Philip the protagonist asks a professional painter to look over his work and give an opinion: "Don't you know if you have talent?" the painter asks, and Philip says, "All my friends know they have talent, but I am aware some of them are mistaken.") Okay, so you don't want to write a book about YouTube comments. I will forgive you. But according to your bio in Epic Fail you have a book on the horizon -- about John Banville? Please to explain. Mark: I have read it, but it was years ago. Actually, it was one of the first bits of "proper/serious" literature I ever really connected with - as in it wasn't about dragons or aliens or what have you. I don't remember all that much about it, but I do remember the business with the club foot, and that Mildred girl being a total bitch. (Am I somehow wrong in remembering it this way?) (Ed.: No.) I do remember being really impressed with myself for finishing it, though. I should probably read it again, through not-15-year-old eyes. I almost certainly didn't get it at all. But yeah, the Dunning-Krueger effect is a good one, isn't it? The ironic thing about it, of course, is how primed for misuse it seems to be. The last people who would ever see it applying to themselves are probably the people most affected by it. It's a usefully scientific-seeming way of explaining why other people are such idiots. Why "The best lack all conviction while the worst/ Are full of passionate intensity", as Yeats put (it in a context so different as to make even bringing it up here wildly inappropriate). I do think most writers - most people, really - could probably do with a touch of the William McGonagall or Amanda McKittrick Ros or Tommy Wiseau unshakable self-belief. If you could somehow combine that with actual talent, you could do a very brisk artistic trade. That's possibly some kind of formula for genius: major talent combined with the self-belief that's more often associated with talentlessness. I do have a book on Banville on the horizon. Last I heard it's due to come out in July or thereabouts. It's based on my PhD thesis, which I finished a couple of years ago now. It looks at Banville's novels from the point of view of various psychoanalytic understandings of what narcissism means. It sounds quite narrow, but narcissism is so variously and broadly interpreted by theorists from Freud onwards that it's actually become almost like a kind of synonym for psychoanalysis itself. Even though it contains no quips about Trapped in the Closet, it will nonetheless be tremendous fun to read, I assure you. Lydia: Well, two things are clear. Number one, I must pray for "major talent combined with the self-belief that's more often associated with talentlessness." Number two, I must read John Banville. Mark, I can't thank you enough for chatting with me about yourself and your wonderful book. Any parting thoughts or, better yet, YouTube videos? Mark: It's unacceptable that you haven't read Banville. That needs to be redressed straight away. Unfortunately none of his books are set in Turkey, but there are parts of The Book of Evidence and Shroud that are set in a kind of warped version of San Francisco, if that's any good to you. Thanks for the back-and-forth, Lydia. It was a lot of fun. Like a proper old-fashioned epistolary set-up. Plus this whole thing has been a textbook example of vertical integration, when you think about it. Lydia: I hate that I just had to google vertical integration, but am also grateful to now know what that means. Ye olde one-stoppe shoppe, that's us.
"'There's no success like failure,' Bob Dylan once sang – but he couldn't have envisaged the international notoriety that bad art would achieve in the digital age. Mark O'Connell's Epic Fail gleefully hops genres and centuries in a quest to understand our obsession with lameness. Clever, profound, bitingly funny, it's a brilliant analysis from one of the smartest new critics around." — Paul Murray, author of Skippy Dies
The biggest release of the week is, of course, the launch of the first Millions Original, Epic Fail (here's our excerpt), by our own Mark O'Connell (We may be a bit biased there). Also out, Sam Roberts's Grand Central, about the iconic train station, and, now available for the first time in a single, massive paperback volume, Haruki Murakami's 1Q84.
Learn about our newest title, The Pioneer Detectives The Millions turns 10 years old this year, and to celebrate, we're trying something new. The Millions Originals will give our talented writers a platform to publish as ebooks longer, magazine-quality pieces that will explore a variety of unusual and interesting topics. They cost just $1.99 and provide a jolt of entertainment that we hope will be worth much more than the price. Our ebooks will generally run about 15,000 words (a good deal longer than most magazine articles, but not nearly as long as a book). So please, hop on over here to learn a bit more about our first title and to buy it from the ebookstore of your choice. Or, read on for an excerpt, if you still need convincing. To kick off our new series, Dublin-based staff writer Mark O'Connell has penned an exploration of the Internet-era obsession with terrible art - bad YouTube pop songs, Tommy Wiseau's The Room, and that endless stream of "Worst Things Ever" that invades your inboxes, newsfeeds, and Twitter streams. What, exactly, draws us to these futile attempts at making songs, movies, and art? What are the essential ingredients that render a ridiculous failure sublime? More importantly, what does our seemingly insatiable appetite say about our aesthetic impulses? In setting out to answer these questions, O'Connell uncovers the historical context for our affinity for terrible art, tracing it back to Shakespeare and discovering the early 20th-century novelist who was dinner-party fodder for C.S. Lewis and J.R.R. Tolkien. Read on for the first chapter of The Millions' first ebook original, Epic Fail: Bad Art, Viral Fame, and the History of the Worst Thing Ever. - C. Max Magee, editor, The Millions * * * 1. Behold the Monkey In the Sanctuary of Mercy church in the town of Borja, in northern Spain, there used to be a fresco by the 19th-century painter Elías García Martínez. It was a fairly standard Ecce Homo scene, portraying the scourged Christ—the crown of thorns, the expression of serene forgiveness—in the moments before crucifixion. No one much cared about this fresco. It was the unremarkable work of a minor painter, of little or no interest to art historians, and the priests and parishioners of the Sanctuary of Mercy clearly didn’t hold it in especially high regard either. Until recently, Martínez’s fresco was in a state of severe decline, with most of the paint having rubbed off around the middle of Christ’s torso and some pretty serious chipping and flaking going on toward the right-hand side of His face. Because no one else had bothered to do anything about it, and because the church seemed uninterested in commissioning a professional restoration, an 81-year-old parishioner named Cecilia Giménez decided to take matters into her own hands. She had lived in Borja and worshiped at Sanctuary of Mercy all her life; even if the fresco was not a parish priority, she saw artistic and devotional value in it and was upset to see it fall into disrepair. She did her best with her limited talents, but the restoration attempt was not successful, and the fresco looked considerably worse by the time she was through. The attempt was so badly botched, in fact, that she wound up becoming internationally famous because of it. For a while there, Cecilia Giménez was probably the most talked-about artist in the world. Chances are you’ve seen the result of her work, in which Martínez’s Christ is transfigured into what looks like a beady-eyed baboon wearing an ushanka. It very quickly became an iconic image; the Spanish took to calling it Ecce Mono (Behold the Monkey), while in the English-speaking world it became known simply as “the Jesus fresco.” For much of the late summer and early autumn of 2012, you couldn’t go online or open a newspaper without seeing it. People were obsessed not just with the aesthetic monstrosity of the restoration itself but with the idea of the devout and well-intentioned octogenarian who had created it. Twitter timelines filled with jokes about Giménez and links to articles about her, and tribute Tumblrs featured smudgily simian faces gimmicked onto the Mona Lisa, The Last Supper, Van Gogh’s self-portraits, Warhol’s Marilyn, Michelangelo’s David, Munch’s The Scream. The Financial Times, Der Spiegel, The New York Times, and Libération all covered the story of the restoration. The chief art critic for The New Statesman skittishly considered its supreme incompetence on Sky News. And here was the poor woman herself, grilled by television journalists, poignantly insisting that she had the full permission of the parish priest and that, anyway, she hadn’t finished the retouch yet; she had been called away mid-job to go on a trip with her son. (“When I got back, the whole village was there, and I couldn’t defend myself! I said, ‘Let me finish it,’ and they said not to touch it!”). More than 23,000 people signed an online petition to have the piece preserved in its current, profanely post-Giménez form. In a more or less textbook illustration of postmodern irony, the Church of the Face-palm Fresco became a site of tourist pilgrimage, a sacred location beyond the event horizon where ridicule becomes veneration. “The truth,” as one local small-business owner put it in a television-news interview, “is that we should be thanking her because of how much it has helped catering trade in the town. We were having economic problems, and now, thanks to this woman, we are recovering.” Anyone who had read Don DeLillo’s novel White Noise would have found it difficult not to think of the famous scene in which Jack Gladney (professor of Hitler Studies) and his colleague Murray Siskind drive out into the New England countryside to visit a tourist attraction known as “the Most Photographed Barn in America.” They stand back from the crowd of tourists, observing them as they take photographs of a building that is noteworthy solely for the frequency with which people like themselves take photographs of it. In the epigrammatically deadpan idiom of DeLillo’s characters, Murray refers to the scene as “a religious experience in a way, like all tourism.” They are, as he puts it, “taking pictures of taking pictures.” What was being enacted here, in the little town of Borja, was a kind of exponentially ironic pilgrimage. The object of fetishization was not so much the icon as the very act of fetishization itself—of participating in, and contributing to, the fame of the thing being venerated. More troubling, though, was the fact that this involuted self-regard was also characteristic of the precise way in which Cecilia Giménez herself had become famous. The consideration of her fame, in other words, was itself a major element of that fame. The woman herself became caught up in the seething vortex of our cultural self-fascination. * * * The Face-palm Fresco Affair is a definitive example of our obsession with a particular kind of bad art. Its watchword is “Epic Fail”—the collective cry of elated online schadenfreude that greets each new disastrous attempt to create art or entertainment. The success, through captivating dreadfulness, of R. Kelly’s R&B opera buffa Trapped in the Closet. The brief but intense fame of the impressively atrocious American Idol contestant William Hung. The meme mother lode that was Insane Clown Posse’s attempt to illuminate the wonder of everyday “Miracles” (“Fuckin’ magnets: how do they work?”). The Irish mother-daughter-and-son country trio Crystal Swing, whose viral success with their transcendently lame and somehow insidiously creepy video for “He Drinks Tequila” saw them appear on The Ellen DeGeneres Show without any apparent awareness that they were an object of fun. Every day brings some new fantastic artistic outrage, some new Greatest Worst Thing Ever. There is now an entire echelon of viral celebrity populated by people—your Crystal Swings, your Giménezes—who have become known for their resounding failures. I suspect that had the Spanish fresco simply been the anonymous work of an unknown guerrilla retoucher—if there wasn’t a body to be seen to undergo the indignity of the slapstick—the story would not have been nearly as compelling to nearly as many people. The personal element is crucial, and this is what accounts for the paradoxically humanistic and cruel constitution of the Epic Fail. It is predicated not just on the appreciation of the failed artwork but also on the aesthetic fetish for a particular misalignment of confidence and competence. We insist, in our judgments, on a sort of cultural habeas corpus. We don’t just want to look at the horribly disfigured Jesus fresco or listen to the horribly misfired effort at a pop song; we want to look at the person who thought they were talented enough to pull these things off in the first place. And I think part of our perverse attraction to these people and to the bad art they make is a particular sort of authenticity. Vigilant self-consciousness is both a primary component and a primary product of our online culture; an entire generation of Westerners (i.e., mine) has become preoccupied with the curation of permanent exhibitions of the self. We hate ourselves for the inauthenticity of these exhibitions, even if we wouldn’t have it any other way. And so the Epic Fail is, among other things, a paradoxical ritual whereby a pure strain of un-self-consciousness is globally venerated and ridiculed. To watch an interview with Cecilia Giménez is to glimpse the strange and flamboyant cruelty of this phenomenon. The scale, the intensity, and the bewildering modernity of the attention that has been imposed upon her is something by which she is very clearly mortified—an essentially Catholic term, this. Soon after the restoration attempt went viral, she retreated behind closed doors and took to her bed, in the grip of a sustained anxiety attack. According to her family, they were having trouble getting her to eat anything. Perhaps, then, it’s worth thinking about what is truly emblematic of our contemporary culture here—and where the real Epic Fail actually is. Is it the smudged, monkey-faced Jesus and the exultantly amused response it provoked, or is it the debilitating case of viral celebrity now afflicting a frail old lady who just wanted to do some small good deed for her church? Special thanks to our pals at Byliner who helped us turn our idea into an ebook. Click here to buy the book from the ebookstore of your choice for $1.99.