“Why would a number of people, many of whom are very smart, collude to believe a thing that seems self-evidently false, to the point of being ridiculous?”
While the characters featured in Hatching Twitter feel more like archetypes than actual humans, it’s hard not to eat this stuff up. Aspects of Dorsey’s behavior are hilariously juvenile. After being ousted from the company, he continued to take any and all interviews about Twitter, feigning authority when answering questions he did not know the answer to.
Visually, the sparse prose and overwhelming negative space leaves a stunning impression. It’s a wonderful experiment in what a book can be, and also home to a mediocre novel.