A Startup Soap Opera: On Nick Bilton’s Hatching Twitter

November 8, 2013 | 2 books mentioned 1 4 min read

coverIt’s probably not a surprise to anyone that, in its early years, Twitter suffered from a lot of internal turmoil. After all, the company has cycled through three different CEOs in four years. But the power struggle depicted in Nick Bilton’s Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal is likely far greater than anyone could have imagined. Culling from some 65 hours of interviews with current and former Twitter employees, in addition to employee emails, IMs, and confidential legal notices, Bilton has used all his access to write a compelling exposé of Twitter’s cofounders — a startup soap opera for the Valleywag age.

From the ruins of the stalled podcasting startup Odeo, Twitter emerged in 2006 as an idea then-nobody programmer Jack Dorsey had about “status updates.” Later that year, he, Evan Williams, and Biz Stone would dismantle Odeo to work on Twitter full time, which is more or less where the good times ended. The company would struggle under Dorsey’s “incompetent” leadership as CEO, Williams would take over, and later be replaced himself by current CEO Dick Costolo, with Dorsey also being brought back onboard. Costolo and Stone are mentioned throughout the book, but remain largely background characters. Bilton centers Hatching Twitter around the relationship between Jack Dorsey and Evan Williams because that’s where all the melodrama is.

The book seems to generally come down harder on Dorsey than it does on Williams, but Bilton discovers an interesting divide in what each cofounder believes Twitter should be. Dorsey sees Twitter as an outlet to express oneself outward, while Williams’s vision is based around telling stories about people. These philosophical differences influence the site’s technical development as well. (Dorsey, for example, believes in focusing on mobile while Williams believes more time should be put toward the website.) In one of the book’s best moments, Dorsey and Williams are arguing about whether the pre-populated question in the status update box should ask the user “what are you doing?” or “what’s happening?” Bilton writes:

To many this might sound like semantics. Yet these were two completely different ways of using Twitter. Was it about me, or was it about you? Was it about ego, or was it about others? In reality, it was about both. One never would have worked without the other.

Here, Bilton is accomplishing several things at once: he’s remarking on the thoughtful subtleties that made Twitter so powerful, illustrating the conceptual divide between Jack and Ev, and developing their irreconcilable relationship to the reader.

It’s unfortunate that we don’t see more of this throughout the book. Later, it becomes clear Bilton is interested in painting Dorsey as a tragic figure, a 28 year old who came to Odeo to work with industry role models and friends, whose creation of Twitter would ironically sever those ties he sought so desperately to make. It feels like a stretch, especially at the end when, in a moment of loneliness, Dorsey dramatically checks Twitter.

In fact, the entire theme of loneliness throughout Hatching Twitter comes across as particularly facile. Bilton attributes a shared sense of isolation as the genesis for Twitter:

It could be a technology that would erase a feeling that an entire generation felt while staring into their computer screens. An emotion that Noah and Jack and Biz and Ev had grown up feeling, finding solace in a monitor. An emotion that Noah [Glass] felt night after night as his marriage and company fell apart: loneliness.

In a book where Bilton touts the accuracy of what he details in an author’s note, Hatching Twitter still feels like it’s constantly making leaps when it comes to its subjects’ motives and emotions. Many of these sections are notably light on quotations in a book that is otherwise so abundant with them.

It’s disappointing to watch Bilton commit to such an obvious trope: the despair of the lonely computer nerd. Dorsey is drawn as a caricature of a developer, a man-child whose desires have the maturity of an early high schooler. There’s a moment, too, when Dorsey’s relationship with Odeo founder Noah Glass is sullied when he becomes jealous of Glass’s friendship with another coworker named Crystal Taylor. Dorsey’s infatuation is solidified early on when Taylor teaches him what “texting” is — making a crush literally the inspiration for Twitter.

coverThe moment reminded me of something Mark Zuckerberg said after seeing The Social Network. According to Zuckerberg, the most inaccurate part of the movie is the way it’s framed. Aaron Sorkin’s version of Zuckerberg is motivated by getting back at an ex-girlfriend; in real life, Zuckerberg had been dating the same girl since Facebook’s inception.

“It’s such a big disconnect from the way people who make movies think about what we do in Silicon Valley — building stuff,” Zuckerberg said. “They just can’t wrap their head around the idea that someone might build something because they like building things.”

Similar comments were echoed by Dorsey’s boss at Odeo, Tony Stubblebine, in a Quora post about the accuracy of Bilton’s adapted excerpt of Hatching Twitter from The New York Times Magazine. Is the notion that Dorsey just wants to be in control of a product he’s created so unbelievable or so unconvincing that his motives need to be supplemented by adolescent jealousy?

And yet while the characters featured in Hatching Twitter feel more like archetypes than actual humans, it’s hard not to eat this stuff up. Aspects of Dorsey’s behavior are hilariously juvenile. After being ousted from the company, he continued to take any and all interviews about Twitter, feigning authority when answering questions he did not know the answer to. Dorsey would also set up meetings with his @twitter.com email address as a bait-and-switch to talk about his new startup Square (he would have his email address revoked).

Bilton has an excellent sense of pace, and there are several scenes — in particular, the chapter where Dorsey gets fired — that are exciting enough to be lifted word-for-word into a film adaptation. Of course, this all depends how exciting you can find a chapter cliffhanger that ends with someone calling Mark Zuckerberg. In the final pages of Hatching Twitter, I questioned whether the book really had anything meaningful to say about Twitter, its founders, or even any of the tumultuous things that transpired between them. Bilton is less concerned about what Twitter is and more interested in the human drama between its founders. The company itself is just the battleground for an ego-driven power struggle, and as gripping as it is to see some of the smartest minds in tech tell each other to go fuck themselves, I couldn’t help but feel like I had just read nearly 300 pages of privileged white men yelling at each other.

is the author of the novel New Waves (One World, Mar. 2020).

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