We recently posted a new edition of Judging Books by Their Covers 2015: U.S. Vs. U.K. These comparisons are fascinating — what does a “little billboard” on a book say about our respective cultures?
I was recently looking at the covers of Dutch-language books and found many titles that I recognized. Despite our different cultures, we share many overlaps in our literary taste. I hoped that I could draw some conclusions about those tastes by comparing U.S. and Dutch-language book covers. After spending way too much time on the task, I conclude that I can’t. The comparisons, however, are equally fascinating.
With my tongue in one cheek, I’ve provided a few thoughts below. You are encouraged to take equally wild stabs in the comments. If anyone has more cultural insight, please do weigh in.
The American covers are on the left, and the covers from the Dutch originals or translations are on the right.
The Dinner is a good place to start as it was first published in Dutch in 2009. I understand the scorched place setting of the U.S. cover. Looking at the lobster on the Dutch cover…I’m thinking of a seaside restaurant in Maine. Maybe it’s evoking the feelings that lobsters have when they go into a pot? That’s how the tension of the novel feels, like being boiled alive?
A Millions favorite, Stoner. I read the New York Review Books Classics version and it blew me away, so it is difficult for me to say anything that might sound disloyal. However, if I could draw a picture of my face after I read the novel, I would have looked exactly like the man in the Dutch cover on the right.
I had to run this Dutch title through Google Translate to make triple sure that I had the cover of A Visit from the Goon Squad. It becomes “Visit the Thugs” in Dutch, which has a nice ring to it. I’m less clear about what purples evoke to the Dutch that turquoise on the U.S. hardback cover does not? Why one less fret on the neck of the guitar? Google Translate was no help in answering these questions.
Some of the imagery for Freedom is similar, but the covers have very different feels. To me, the lake country in the U.S. cover evokes the gentrified world view of Patty and Walter Berglund. I’m interested in the choice of a flat field — is it trying to say something similar to a Dutch speaker? If there is an Ornithologist out there, please let me know if the bird on the right speaks Dutch or English.
Cloud Atlas by David Mitchell: wow.
Anthony Doerr’s Dutch translation is interesting as the publisher went with the U.K. cover (we declared it “pretty dull.”) Maybe the Dutch designer agreed because there are some differences. Most striking are the changes of tint. The girls dress, for example, is much more vibrant on this cover than on the U.K. version on the right. In general, the U.S. cover takes the broader view of the book I read. I wonder if a reader in Amsterdam or London would disagree?