Judging Books by Their Covers 2015: US Vs. UK

January 12, 2015 | 9 books mentioned 15 2 min read

As we’ve done for several years now, we thought it might be fun to compare the U.S. and U.K. book cover designs of this year’s Morning News Tournament of Books contenders. Book cover art is an interesting element of the literary world — sometimes fixated upon, sometimes ignored — but, as readers, we are undoubtedly swayed by the little billboard that is the cover of every book we read. And, while some of us no longer do all of our reading on physical books with physical covers, those same cover images now beckon us from their grids in the various online bookstores. From my days as a bookseller, when import titles would sometimes find their way into our store, I’ve always found it especially interesting that the U.K. and U.S. covers often differ from one another. This would seem to suggest that certain layouts and imagery will better appeal to readers on one side of the Atlantic rather than the other. These differences are especially striking when we look at the covers side by side.

The American covers are on the left, and the UK are on the right. Your equally inexpert analysis is encouraged in the comments.

cover cover
 
Neither of these is especially appealing to my eye. The U.S. version uses a travel poster-type image, but at least the bold font and title placement are intriguing. The U.K. goes for realism and the result is pretty dull.
 
 
cover cover
 
Another pair that I don’t love, though the U.S. version has an appealing painterly quality to it. The U.K. version feels a bit slapped together.
 
 
cover cover
 
I like both of these a lot. The U.S version is bold and somehow feels both vintage and very current. The LP label motif in the U.K. version is clever, yet subtle enough to avoid being gimmicky.
 
 
cover cover
 
The U.S. version does a great job of setting a mood, but my nod goes to the U.K. version. The black dog is eerie and sculptural and the receding landscape is haunting.
 
 
cover cover
 
These covers are very different and I have loved them both since I first saw them. The tents on the U.S. cover are both magical and, in the context of the subject matter, unnerving. But I love the bold, poster-art aesthetic of the U.K. cover too.
 
 
cover cover
 
Sometimes simpler is better. I like the mesmerizing quality of the U.S. cover, with the tantalizing golden apple peeking from its center. The U.K. version is clearly trying to capture the mad tumult of the book’s plot but it is somehow too literal.
 
 
cover cover
 
The U.S. cover is clever and intriguing, with those circular windows on repeated words, but I love the U.K. cover and the subtle suggestion of madness in its Jenga/Tetris puzzle. Update: I had initially posted the paperback U.S. cover, but looking now at the hardcover design, I agree with our commenter Bernie below that it is very striking.
 
 
cover cover
 
The cropping of the sculpture gives the U.S. cover a compelling look. I like the U.K. cover but it doesn’t feel quite fully realized.
 
 

created The Millions and is its publisher. He and his family live in New Jersey.

15 comments:

  1. I really don’t like the UK cover of Marlon James’ book. It’s cute enough, but why would you make a book about poverty and murder look like a Nick Hornby novel?

  2. Always enjoy this feature. I agree with Andrew–it’d be great if you did this twice a year. I prefer all of the US covers except for Redeployment and A Brief History of Seven Killings.

  3. With the possible exception of Virago’s continuing mid-century-esque CinemaScopy aesthetic for Water’s (UK) hardcover releases, these all strike me as duds. The Doerr, Clay and Gay covers are particularly cliched and uninspired. I’m tempted to brown-wrapper those of them that I own!

  4. 1. “All the Light We Cannot See.” Much prefer the UK cover; I find it intriguing and the US cover ho-hum.

    2. “An Untamed State”.” Don’t like either; would have to know the writer already to pick it up for a closer look.

    3.”A Brief History of Seven Killings.” Neither. They’re trying to grab me, but it’s like someone in a crowd pawing at me. Ick.

    4. “Redeployment” Much prefer US cover here, possibly because I”m a veteran. Captures mood well. Mysterious black dog on UK does nothing for me. Also, the award marker much more visible on US cover.

    5. “Station Eleven.” Reasons to like both; might be more likely to pick up UK version because of framing of animals and vines, but strongly dislike pink title, esp. on book by woman. Pink is a turn-off.

    6. “The Bone Clocks” US cover for the win. Simple, strong graphic design, intriguing pop of warm color against cool in the middle. UK cover is fussy.

    7. “Dept of Speculation” Love the title. Both covers good (though I’m put off by “A Novel” on the front of the US cover) but the UK cover’s use of wood grain and geometry is the winner.

    8.’The Paying Guests”. Ho-hum either one. Different, but not drawing me in.

  5. Wondering if the dog on the UK “Redeployment” cover is a nod to Klay’s moving story about the dog? I kind of liked this cover for that reason . . .

  6. I love most of the UK versions, save All The Light We Cannot See, The Bone Clocks, and The Paying Guests. I like the US versions of those ones.

  7. It’s fascinating to see the different versions. Do you know–are most books pubbed with differing covers because pubs think the readers in different countries have differing senses of intrigue or interest? For some I just don’t see why they do 2 … or 10 different covers.

  8. I think every country changes book covers simply to put their own stamp on it. And keep graphic designers in business. : )

Add Your Comment:

Your email address will not be published. Required fields are marked *