Readers new to Roberto Calasso’s work often feel a bit bewildered, as if his books ought to come with a warning: This book is unlike any you’ve ever read. In addition to addressing the actual subject of the book, the reviewer must therefore explain who Calasso is, unpack his unorthodox rhetorical strategy, and provide some orientation to his uncommon perspective. This is easier said than done.
The Art of the Publisher, Calasso’s most recent work, consists of only 150 smallish and deceptively simple pages containing his speeches, essays, and occasional pieces about publishing. Briefly, he argues that publishing is an art, books are art objects, and the publisher is an artist. The publisher’s art has always been to provide the guiding sensibility for the publishing house and for the works it publishes. This sensibility is the mythos or spirit, if you will, of the publishing house. Today’s publishing houses lack this kind of vision and thus do not produce art. And the every-writer-and-reader-for-himself universe of electronic publishing cannot be art either, because it, too, lacks a guiding vision and the art object, books.
There could scarcely be anyone more qualified than Calasso to make this case, and The Art of the Publisher offers entry into his fascinating world of leading edge literati. Intellectually, he is elegant and stylish in an Italian way: traditional, subtle, original. He writes from his formidable knowledge and from his experience as a founder and editorial director of Adelphi, an Italian publishing house of exceptional depth and quality with a backlist that includes the likes of Friedrich Nietzsche, Milan Kundera, Vladimir Nabokov, and Leonardo Sciascia. He considers publishing itself a literary genre. He writes erudite and highly original works on subjects few have considered, never mind named. He has an international following.
Calasso’s rhetorical method is “always a mosaic.” [Paris Review, 2012] His PhD thesis concerned the theory of hieroglyphs in Sir Thomas Browne. He says, “[The] idea of a language made up of images is connected with all of my work.” [Paris Review.] His books often begin with an image, almost a digression, that he deconstructs bit by bit as he traces its presence here and there; explicating its relationship(s) within mythology, religion, art, literature, history, languages (he knows eight), and the classics; making unexpected and seemingly effortless connections; and finally arriving at a new meaning for which the original image is now an emblem of a much larger whole. To those accustomed to a linear, PowerPoint-like arrangement of information, this “agglomerative” way of proceeding can be baffling. The following is my own attempt — not Calasso’s — to show what the experience of reading Calasso can be like:
While out walking you spy a coin on the sidewalk. You pick it up, intending to make a wish and throw it over your shoulder, a gesture that already connects you to a distant past. But, wait, it’s a gold coin with the image of a head crowned with a laurel wreath. And old. Did a coin collector accidentally drop it? You turn it over in your palm, recalling your own coin collection — the buffalo nickel, the pure silver dollars, the tiny pockets in the album. Did you know that the Smithsonian’s coin collection, the largest in the world, has more than 450,000 coins? Unfortunately, the exhibit closed years ago for lack of money. Upon closer inspection, you see that the image on the coin is likely Roman. The Romans minted coins from the 4th century BC at the temple of Juno Moneta, (the source of our word money), and they set up mints across the Empire, establishing minting practices for all time. Earlier still, Ploutos, the sometimes-blind Greek god of wealth, carried a cornucopia and dispensed riches. His near contemporary, a Phrygian named Midas, and the latter’s fairy-tale descendants had a different attitude toward wealth, one akin to the hedge fund manager’s. Along with coins and money came trade, banking, and the Medici, though the Romans had already invented checks, which are today dispatched on smartphones.
Question: When you toss the coin over your shoulder, what do you toss? Answer: Civilization. A book by Calasso is always a journey into and through civilization in the company of an expert guide.
In The Art of the Publisher, Calasso concerns himself with what the good publisher is and argues in favor of the publisher’s critical role in the furtherance of civilization through the expression of his own, highly refined sensibility. Consequently, it seems surprisingly self-evident when he says that the good publishing house is one that publishes “only good books,” i.e., “books of which the publisher tends to feel proud rather than ashamed.” Or that, as in most artistic activities, success in publishing is frequently unremunerative:
…along with roulette and cocottes, founding a publishing house has always been one of the most effective ways for a young man of noble birth to fritter away his fortune.
At this point, Calasso explores some questions in contemporary publishing the answers to which aren’t necessarily obvious.
1. Why does one become a publisher?
[Because]…publishing has always involved prestige, if only because it is a kind of business that is also an art…[and]…in order to practice it, money is an essential element.“
With respect to publishing itself, he allows that “very little has changed since [Johann] Gutenberg’s time.” He takes the reader down a rabbit hole of publishing history — typefaces, woodcuts, prefaces, publicity, and, of course, books — wherein we meet Aldus Manutius, an Italian humanist (1449-1515), the creator of “the most beautiful book ever made,” the inventor of the paperback, and “the first to conceive of the publishing house as form:
…the choice and sequence of titles to be published; the texts that accompany the books; the way in which the books are presented as objects.
In other words, the good publisher gives form to the “essential reading of his time.” This is very, very important to Calasso.
Today’s dispersed and disparate publishing business, particularly the digital universe, directly challenges Calasso’s claim that a good publisher has an essential role and is himself artist. Even among the well read, Calasso’s kind of publisher seems a relic of an earlier time. In advocating for the relevance of those very few publishers who still remain faithful to the publisher’s art, Calasso can seem like a unicorn among donkeys. Undeterred, he insists that the good publisher by imposing his judgments, his noes and yeses, his style, his taste on the available possibilities…
. . . give[s] form to a plurality of books as though they were the chapters of a single book. . . [and takes] . . . a passionate and obsessive care over the appearance of every volume.
In this way, a good publishing house becomes:
…a single text formed not just by the totality of books that have been published there, but also by all its other constituent elements, such as the front covers, cover flaps, publicity, and quantity of copies printed and sold, or the different editions in which the same text has been presented…[and this totality is]…a literary work in itself, belonging to a genre all its own.
This vision is at the heart of Calasso’s argument. It is both secular and spiritual. The “single chain” that is “formed by all the books published by the publisher” is the unique work of art that the publisher brings to the literary table. It is both tangible — the books — and intangible — a reflection of the mythos or sensibility that is expressed in the “chain” and the “totality,” which “imply other related books not written.” For Calasso this totality is numinous.
2. Couldn’t these tangible and intangible connections exist without the publisher?
For the most part, publishing today, whether print or digital, lacks the overarching sensibility that only the good publisher provides:
There would still be good and bad books, but those good books would appear as sporadic, isolated events with no congenial context into which to fit them.
Calasso’s good publisher is an endangered species in a business sense as well. In publishing today, form has become the organization chart, and mythos is merely brand power:
There are very few people today who can be given the title of publisher. They could probably be counted on the fingers of two hands. Editors, on the other hand, are many and increasing, if editors are those who discover, follow, develop, and launch a certain number of books within the catalog of a publishing house. All editors are associated with a list of authors and books as though they are theirs. This, however, does not include the form itself — the catalog, the program of the publishing house for which they work. If a publishing house is not conceived as a form, as a self-sufficient composition held together by a high physiological compatibility between all of its constituent parts, it easily turns into a casual association, incapable of triggering that magical element — brand power — that even marketing experts consider essential for achieving some degree of success.
Managers in today’s publishing houses often know little or nothing of books and care even less about form. Their mandate is profits. Calasso believes this organizational pattern precludes the publisher’s art. It is, in fact, anti-art.
3. But won’t information technology make all written works more widely available?
A little web-surfing — mine — turns up dozens of niche sites for contemporary fiction, poetry, essays, and works of art — an argument in favor of art for art’s sake as the artists contribute their work gratis. Publishers’ websites — publicity arms, really, but presented as literary hubs — display varied imprints defined by consumer preferences. Other sites are more serious literary efforts that vanish when the editor gets a paying job. Barriers to entry are low, and some sites are scarcely more than hobbies. Often, sites are cross-listed, the better to achieve a higher ranking within the Google algorithms. The result is ever more self-referential and enclosed universes. A few sites, such as this one, grow and thrive because they serve real needs.
Calasso doubts the literary value of such websites and that Google books can become the greatest library in history. Quantity is not quality. He finds Google’s ambitions totalitarian and oppressive and the implications for publishers negative:
In the face of…[immediate access to everything]…which grows wider and better every day, the publisher can only seem like a miserable obstacle.
Democratization in literary publishing isn’t necessarily desirable either:
…information technology aims toward a situation — its own utopian vision — in which, as everything is connected with everything else, the result is…[a state of confusion and disorder]…in which everyone can claim to have contributed…Whether or not a world of this kind is desirable does not, for most people, seem a question of any urgency…
The “cloud” is an apt image for this digital fog:
…if we limit the field to that of publishing, it can be said with certainty that there is one element that the cloud of knowing (or, more accurately, the cloud of information, though hasn’t the very distinction between information and knowledge become blurred?) can do without: judgment, that primeval capacity to say yes or no. But judgment was the basic founding element for the existence of the publisher…[who]…has always had the one undeniable prerogative: to say yes or no to a manuscript and decide in what form to present it. But if judgment can be easily dispensed with, this is even truer of form. Indeed, discussion about form could soon become meaningless.
4. Still, doesn’t the existence of literary sites, publishing houses driven by consumer preferences, as well as the self-publishing boom refute Calasso’s claim that only the good publisher can provide a meaningful place for literary output?
In the digital universe everyone with a computer can be his own publisher, his own arbiter of taste, his own stylist of content, his own “decider,” but absent the publisher’s taste and judgment, there can be no art in Calasso’s sense of the word. Absent the “chain,” the “totality,” the publisher’s vision, there is no form, no mythos. Writers, readers, and books bob alone on a sea of dreck.
5. Why is someone like Calasso better at choosing what to bring to our attention than we are?
Perhaps it’s not surprising that Calasso has been accused of elitism and paternalism. To be fair, however, his argument rests on more subtle grounds than simply that the good publisher is the necessary, singular arbiter of quality. Rather, he sees the publisher as having a responsibility to establish a vision and within that vision to practice his art. In this way, the publisher becomes the custodian and purveyor of what he believes is essential to his culture and time. “The gods are the fugitive guests of literature,” he says, meaning that the publisher’s mission, while secular, has a sacred element: the carrier or custodian of a mythos that guides and is reflected in the collective works he publishes. This “spirit” unites otherwise solitary authors, readers, and books. The sum of his acts as a publisher thus constitutes a form, which is, like sculpture or painting, art.
Calasso ends by returning to the image of Manutius. He wants publishers to aspire to create new books that are equally as beautiful as Manutius’s perfect book. For some this charge may seem precious and as suffocating in its imposition of critical judgment as the Internet is in its lack of discrimination. This much is certain: No other publisher today has dared to claim as his own the singular judgment and unique artistry of the publisher-artist Calasso describes so precisely. That is because the one he has in mind is himself and the art his own.
I bought Crowley’s Little, Big shortly before I came to Windhoek. After special-ordering it from my local bookstore, I waited patiently for it to arrive, sustained by Harold Bloom’s assurance that it was a book he “regularly reread[s].” The family tree in the introductory pages, the flowery miniature work throughout, and the headings (“Sylvie and Destiny,” “Some Notes About Them,” “Lady with the Alligator Purse,” and “Still Unstolen,” among others) within chapters within books immediately won my heart. But Little, Big was not such an easy conquest, especially for a reader like me who loves devouring books whole and quick. For the first hundred pages or so, I felt the way I feel when I eat a hardboiled egg too fast and I have to stand still, sipping water until the thickness passes through my gullet. I foundered, starting and stopping the book numerous times over the course of three months. Its extended, reproachful presence on the windowsill next to my bed began to undermine my vision of myself as a diligent and avid reader.
great review — love the hardboiled egg bit. btw, how did it compare to winter’s tale? sounds similar in some ways (magical realism + historical nyc).
I love “Little, Big” and re-read it every few years. Wonderful and intricate.
I’ve lost count of the number of times I’ve read Little/Big. I always see something new in it. The “not knowing” of the Tale and what is Going On draws me in deeper each time I read. I think of it like this: all the big fantasy, magical realist stories, historical, etc., novels and stories focus on the Great Events of which stories are told. But in between those Great Events are the eras and folk of the daily lives that lead up to them; they are still part of the Tale — and absolutely essential, in their way — but the parts that don’t get told. Little/Big is the story of the daily lives and people whose little events are between and build the structure of the big Tales. They may not know what it’s all about, but they know it started long ago and will go on for long after.
What a lovely review! Reading this made me reflect on my own relationship with certain books – the three years it took me to get through the first 100 pages of Lolita, the way I save the last ten pages of a book for at least 24 hours so I can really savor it. I admit, I’ll probably never read this book. It doesn’t sound like something I’d love. I’ll definitely come back to read more reviews, though. Frankly, I’d love to read a second review from Cho, next time she reads the book, to see what it means to her next time around.
Excellent review! I appreciate how you haven’t convinced me I would either like or dislike this book, but have made me want to run to the library right this very moment and open to a random page to see a piece of this story with my own eyes. Coincidentally I have Middlemarch on loan from the library right now – I read two pages and said “I’m not sure this is going to happen.” Perhaps I should renew and give it more of a shot?
This: “whose story lines will alternately disappear, expand, and fluctuate with each return” is exactly my experience of this book … the first time I tried to read it, I struggled mightily with the first 100 or so pages, rather like Cho. It came due at the library, and I returned it. A couple years later, having been convinced by reading a few of Crowley’s short stories to give it another shot, I took it out of the library again. Now, I have a pretty good memory – especially for books that I’ve read. But reading it the second time, I adored the first 100 pages (and the rest of it – it’s my favorite book, now.) And I felt entirely certain that those pages had, since I’d last tried to read them, changed. A new story had grown up on them while I wasn’t watching, a story that had enticed me instead of pushing me away. It was kind of eerie, actually, because it felt as if the book itself had the talents and magic that it attributed to many of its characters – the ever-changing Tale, etc.
Anyway, I’d recommend it. And I’d recommend that anyone who gets bogged in the first bit wait a bit and give it another try, just to see if they also find that there’s an entirely new book waiting in there.
Terrific review. Brings back memories of my childhood of getting lost in books, losing track of time and place. This inspires me to pick up a book and relive those cherished times.
great review…i’ve been trying to decide if i’m going to pick up little, big and i’m think i’m going to pick up Middlemarch instead. thanks for throwing in such an appealing suggestion. also, kudos on setting the stage for the review with the personal details. it was like a little story just to read the review!
What an excellent review. Little, Big is not the sort of book I would typically pick up, which is why I find reviews like this one to be extremely helpful. Little, Big is now in my library queue! I loved the reviewer’s detailed images and how her own tale was woven into her discussion of this book–it added a wonderful layer of richness. I am curious to hear her thoughts once she re-reads it. I am so glad I came across this review!
I would add only one thing to your review; while authors shed blood and tears over the opening line of their novels, Little Big tops them all, by having the best last sentence. Especially for a fairy tale.
Thanks everyone, for lovely comments.
p, I did think of Winter’s Tale while I was reading it. But Winter’s Tale is weightier, more precise, and directed– made of damask, where Little, Big is made of gauze.
sdmccain, I agree. I was often surprised at how easily the story slipped in and out of everyday life, and how necessary that was.
Catherine, thanks for also encouraging the book. I’m afraid I may have sounded too pessimistic about my early trials with it!
cathy, all I say is: YES.