The Nation expends about 7,500 words to say Malcolm Gladwell is a hack. The source of the umbrage: “a cheerful, conversational voice deployed in a perfectly paced dopamine prose that had the palliative effect of nullifying whatever concerns readers might have about this product or that problem.”
Want a book blurb from Margaret Atwood? Expect a poem instead. Atwood has retired from the blurbing business and now declines in rhyming verse. “But now I am aging; my brain is all shrunk,/And my adjective store is depleted;/My hair’s getting stringy, I walk as though drunk;/ As a quotester I’m nigh-on defeated.” Pair with our essays on the blurbing blunder: a history of blurbs, blurbs as publicity stunts, and the fundamental question — to blurb or not to blurb?
Learn more about Hans Christian Andersen Award winner Cao Wenxuan. “China has given us so many heartbreaking stories. How can you avoid writing about them? I can’t sacrifice my life experience in order to make children happy.” Pair with Edan Lepucki’s piece on the grown-up counterparts to children’s stories.