It’s come to our attention that one of this season’s ballyhooed debut novelists goes by the handle Andrew Foster Altschul. Now there are a number of reasons for using the middle name – maybe he’s into trochaic hexameter; maybe he’s from a Spanish-speaking country; maybe he wants to avoid being confused with that other Andrew Altschul (we can sympathize). But it also occurred to us that, given the cover design for Mr. Altschul’s 600-page debut, Lady Lazarus, customers who forgot to bring their glasses to the bookstore may mistake the novel for some new release by David Foster Wallace. Which, marketing-wise, could turn out to be a happy accident. If all goes well, we’d like to see marketing departments rebrand some of their top-selling authors. Coming soon to a book jacket near you:Chuck Kloster Fosterman, Wallace Foster Davidson, Robert Froster, William Faulkster, Jonathan Safran Fo(st)er, E.M. Fo’ster, J.K.F. Rowling, Kaye Foster Gibbons (author of Ellen Gibbons Foster), Alfred, Lord Fostrington, The Marquis de Fosterford, Foster Coraghessan Boyle, Foster Madox Foster, Haldor Foster Laxness, and Fabriel Fostria Farquez?
Some media pundits suggest that, as the new owner of the Wall Street Journal, Rupert Murdoch has set his sights on taking down the New York Times, or at least giving the paper a run for its money. So it was with no doubt some glee that the Times was able to report that the WSJ is a bit more thin skinned than Murdoch would have you believe.The Times yesterday reported on a parody of the WSJ, My Wall Street Journal, created by Tony Hendra and with contributions from Andy Borowitz, Richard Belzer and Terry Jones. Apparently, the WSJ wasn’t too keen on the tabloid format send-up and actually sent people around the city trying to snatch up copies before they landed in the hands of the general public. Or as the Times cheekily put it: “It seems someone at The Wall Street Journal really likes a biting new parody of the paper – likes it enough, in fact, to leave at least one newsstand with no copies remaining for anyone else to buy.”Media spat aside, it is also interesting to see an attempt at a one-off publication like this, particularly in the age of the internet. Fishbowl NY explained the business model:The goal is to break even and, ideally, make money on the printing. “The business model is pretty simple, Hendra says. “Sell a lot of them.” Manhattan Media will be “well into break even territory” if half of the 200,000 available on newsstands are sold (an additional 50,000 will be sold in bookstores). At $3.95 per paper, the company will gain almost $1 million in revenue – an amount Murdoch “loses on the New York Post before lunch,” Hendra jokes – if the print run sells out.They are even available at Amazon, sold as a “Single Issue Magazine.”
A literary mystery reached its conclusion about two years ago when a lost Alexandre Dumas novel was published in French. The Last Cavalier had been discovered by a scholar in the Bibliotheque nationale de France as researched Dumas’ life. The book has now made it here in translation. The New Yorker covers the book in its “Briefly Noted” section, calling it “a breathless seven hundred and fifty pages,” which is certainly an apt description of the one Dumas book I’ve ever read, The Count of Monte Cristo.The CS Monitor raves as well and offers some specifics on how the novel was found in serialized form and how it was turned into a novel, “in much the same fashion Dumas himself did when transforming other epic serials into bound novels.”
Over at More Intelligent Life, you’ll find my reflections on the Joseph Mitchell centenary. Mitchell is, for my money, the greatest reporter-stylist of his era; the essay points to a few reasons why. In related news, The New York Times today reports on a blog version of the diaries of that other great reporter-stylist, George Orwell.
Exiled Kenyan Novelist Ngugi wa Thiong’o was in San Francisco promoting his novel Wizard of the Crow and staying at the Hotel Vitale. According to a report in a Kenyan paper, the author was sitting in a common area of the hotel and was confronted by a hotel employee who said, “This place is for guests of the hotel. You must leave.”The worker would hear none of the professor’s explanation that he was a guest. He insisted that he must leave immediately.After it was established that indeed Ngugi was a distinguished guest of the hotel, the management apologised by offering some complimentary whisky.The incident is being talked about in other corners of the Web but has yet to be picked up by any US papers. The hotel is already trying to cover its tracks by saying that it was the action of an individual who “under review, as is the hotel’s diversity training program,” according to an email reprinted at this hotel review site (scroll down).At the blog Black Looks, where another email from hotel management has been reprinted (scroll down to the comments), demands are being made for a public apology in “to be placed in a Bay Area newspaper, no later than the end of this month.”It seems likely that this was indeed the isolated stupidity of one person at the hotel. The hotel itself, meanwhile, is now in serious backpedaling mode. It just goes to show that even in what is considered one of the more “enlightened” cities in the world, we haven’t made as much progress as we think.
Book blog fans: you may want to point your browsers to Beatrix, a new blog at ArtsJournal by Ron Hogan, the proprietor of the well-know blog Beatrice. With this impressive bit of branding, Ron has really locked down the “women’s names that begin with Beatri-” market.