Yesterday my friend Yakut emailed me the article “Federer as Religious Experience” by David Foster Wallace, which appeared in the New York Times’ Play Magazine on August 20, 2006 (available here). Wallace penned an immaculate piece on Roger Federer, who also happens to be my favorite tennis player these days. As per his custom, Wallace resorts to 17 footnotes, provides detailed accounts of what he terms “Federer Moments” from the Nadal v. Federer Wimbledon Final of 2006, comments – in a tongue-in-cheek fashion, of course – on the Wimbledon Lawn Tennis Museum and the tournament’s rules. It is a great ode to Federer, and contains a healthy rebuke of Nadal – who happens to be my least favorite pro these days. If you’re a tennis – and DFW – fan, enjoyed his essays in Consider the Lobster, and do not have the guts to restart Infinite Jest just yet, but would like to continue reading some brilliant prose, you should definitely check it out.
A recent Wall Street Journal story (I’ll summarize here if you can’t access it), is reporting that Borders intends to “sharply [increase] the number of titles it displays on shelves with the covers face-out.” It is hoped that this move will increase sales, but “the new approach will require a typical Borders superstore to shrink its number of titles by 5% to 10%.”The article goes on to note that “Reducing inventory goes against the grain of booksellers’ efforts over the past 25 years or so. Chains like Borders and Barnes & Noble Inc., the nation’s largest book retailer, became household names with superstores that stocked as many as 150,000 titles or more. The rise of Amazon.com Inc., which offers a vast selection online, made it even more important for stores to offer deep inventories.” A little later, the reporter concludes, “With the book market facing unmitigated gloom, Borders has little choice but to experiment.”I’ve talked about chain stores and how they do and don’t satisfy the avid reader: In “What Makes a Bookstore?“, a golden oldie from about four years ago, I granted that “when it comes to hanging out, it’s hard to beat the chains.” But I relish and much prefer the relevance of a good independent bookstore, which should allow one to “walk into the bookstore and be able to grasp, based upon which books are on display and based upon conversations with staff and fellow customers, what matters at that moment both in the wider world and in the neighborhood.”In this framework, putting ever more books face-out and thinning inventory is exactly the opposite of what I want a bookstore to do. The failure of chain bookstores is that they try to make the bookstore experience like any other retail experience, placing the merchandise just so in the hopes that it will entice the shopper. Indeed, according to the WSJ, “The new display strategy is the brainchild of CEO George Jones, who says he learned when he was a buyer at Dillard’s Inc. early in his career that dresses sell better when the entire garment is shown rather than hung sleeve-out.” John Deighton, editor of the Journal of Consumer Research, has a similar point of view. “‘Breakfast cereals are not stocked end-of-box out,’ he says. ‘You want to your product to be as enticing as possible. It’s a little bizarre that it’s taken booksellers this long to realize that the point of self-service is to make the product as tempting as possible.'”And who knows, tests have shown that “sales of individual titles were 9% higher than at similar Borders stores.” Still, further down this path lies the ultimate in bookselling vapidity, the airport bookstore, where all the books are face-out, and the desperate traveler is forced to choose between bad or worse.As I thought about turning books into so many boxes of Froot Loops, the article left me with a final question. Many bookstore regulars may not be aware that bookstores, from chains to indies, accept what’s called “co-op” from publishers. Ostensibly, this is money that is meant to help market certain titles. In practice, co-op money dictates display areas, what ends up on prominent front-of-store tables, and, yes, face out placement on shelves. The article doesn’t mention co-op explicitly, but I wonder if this is another motivation for Borders. If so, putting books face-out may lead to incrementally more sales, but it may also bring in more marketing cash from publishers, and the end result is an ever more pre-packaged, market-tested, one size fits all experience for readers.Edit: Thanks to F.S. for the correct spelling of “Froot.”
There was lots of discussion late last week about Ed Wyatt’s NY Times article talking about publishers “offering books by lesser-known authors only as ‘paperback originals,’ forgoing the higher profits afforded by publishing a book in hardcover for a chance at attracting more buyers and a more sustained shelf life.” I’m all for this development as are many other folks. Sarah at GalleyCat commented, as did Miss Snark, who led me to Levi Asher making some very good points at LitKicks. I’m not a big fan of hardcovers, either. Personally, I prefer pocket paperbacks when I can get them.
A lengthy article in the Financial Times takes on America’s squeamishness with that most perplexing of punctuations, the semi-colon. Personally, I’m a big semi-colon fan (if one can be said to be a fan of a particular piece of punctuation), but Michael Kinsley, for example, is more cautious:”I use semicolons and I never really enforced a hard-and-fast rule,” Kinsley responded recently by e-mail from the West Coast, where he has been running The Los Angeles Times’ opinion pages for the past year.”But if abuse is going to be common,” he continued, “it’s simpler and safer to have a flat-out rule. It’s like drug regulation. Drugs are banned sometimes because a minority of users will have negative side effects, or because taking them correctly is complicated, although many people could get it right and would find them helpful. Actually, I’m opposed to that kind of thinking re drugs, but I am OK with it regarding punctuation. Punctuation can’t save your life.”
Remember those kids who obsessively drew their own comics on loose leaf in school? It should come as no surprise that Michael Chabon and Jonathan Lethem were furiously scribbling away in their notebooks during their pre-teen years. In the latest issue of Tin House – “The Graphic Issue” – the editors have collected boyhood comics from Chabon, Lethem, Dan Chaon, Luc Sante, and Chris Offutt (who also pens an introduction.) The comic juvenalia of these now well-known writers brought me back to my fifth grade class, where comics became a craze, and nearly every kid had created his own – on loose leaf of course – which we traded and read and discussed at length. My favorite amongst those collected here is Lethem’s brief opus “Fig-Leaf Man vs. Hot Dog King.”Unfortunately, none of the comics are available online, but the issue is worth a look as it includes graphic novel excerpts from Marjane Satrapi’s Chicken With Plums and other new works as well as appearances by Lynda Barry, Tom Tomorrow, and Zak Smith introducing his Gravity’s Rainbow Illustrated (Read Garth’s recent post about the book). Also in the issue, short pieces by Anthony Swofford, Charles D’Ambrosio, and Stuart Dybek.