Who says publishers have weak brands? Someone loves the NYRB Classics so much they started a Tumblr blog about them. It is called, appropriately, Fuck Yeah NYRB Classics!
Patrick Brown
is a staff writer for The Millions. Patrick has worked in the book business for over seven years, including a two-year stint as the webmaster and blogger for Vroman's Bookstore. He is currently the Community Manager for Goodreads.com. He's written book reviews for Publishers Weekly, and he's spoken about books and the internet at the LA Times Festival of Books, the Southern California Independent Booksellers Association spring meetings, and the 140 Characters Conference. He writes the sporadically entertaining Tumblr blog The Feeling.