Who says publishers have weak brands? Someone loves the NYRB Classics so much they started a Tumblr blog about them. It is called, appropriately, Fuck Yeah NYRB Classics!
“Adolf Hitler loved books—that nasty bent for book burning notwithstanding—and the book industry loves him back. Type his name into Amazon, and while he doesn’t trigger the English-language numbers of Jesus (186,740) or Lincoln (70,710), he registers a solid 18,597—a stunning figure for someone who died less than 70 years ago.” On the Fuhrer’s paradoxical relationship with literature.