It’s that time again. Out come the bathing suits, floppy hats, and…beach-focused marketing campaigns? For Vulture, Allison Duncan dissects the category of the “beach read,” noting that the typical beach read is written by a woman, and is probably not about the Byzantine Empire—unless that’s what you’re into? “If historical nonfiction has a place in your beach bag,” Duncan writes, “then it’s a beach read.” For the most part, of course, “the best beach reads go down like Hallmark holiday movies—and I mean that in the best possible way.” The beach read, it turns out, contains multitudes.
Summer Marketing Season
