Pulp Nonfiction: The Art and Business of Memoir

October 19, 2015 | 11 books mentioned 3 9 min read

mirrir

1.
In the late 1990s, a young writer fresh out of rehab began writing a novel about his escape from a life of addiction. Like his hard-drinking literary heroes Ernest Hemingway and Jack Kerouac, the young novelist wanted to set down the facts of his life with searing honesty, but like his heroes, he juiced the truth to make the story more interesting. Some years earlier, for instance, he had been locked up for a few hours on a drunk-driving charge. In his novel, he threw in a punching match with the arresting officer and a bag of crack cocaine and left his protagonist to rot in jail for three months. In another instance, a girl he had known as a kid had been killed in a tragic train accident, and in his novel, he wrote his protagonist into her story and added a scene in which the whole town blames him for her death.

But when he tried to sell this thinly disguised autobiographical novel, it was turned down by 17 major publishers. In fact, his novel might still be sitting in a drawer had not Nan Talese, a big-name editor at Doubleday, one of the houses that had originally rejected it, offered to publish it instead as a memoir called A Million Little Pieces. By 2006, after Oprah Winfrey put the young author James Frey on TV, his novel-turned-memoir had sold 3.5 million copies.

coverA decade after Oprah dragged Frey through the mud on national television, memoirist Mary Karr is still pissed at him. Karr, who has chronicled her own battles with addiction, says she smelled a rat in Frey’s tale all along, but what sticks in her craw is the brazenness of his deception. “He didn’t really believe he was incarcerated for months, when he never served a day,” Karr writes in her new craft book, The Art of Memoir. “He set out to fool people.”

That’s one way to look at it. Another way to look at it is that Frey wrote a mediocre autobiographical novel and a savvy editor saw that, given how the modern publishing industry is built, his unsellable work of fiction had the all makings of a hit memoir.

covercovercoverAs a literary form, memoir dates back at least to St. Augustine’s Confessions, but as Julie Rak reminds us in her book, Boom!: Manufacturing Memoir for the Popular Market, it is only recently that writers who weren’t already well-known began turning nonfiction versions of their life stories into bestsellers. Which is not to say that writers weren’t retailing their life stories with great success long before the so-called “memoir boom” ignited in the early 1990s. As Frey himself notes in an interview with The Guardian shortly after the Oprah dust-up, many classic novels of the 20th century might today be published as memoir. “I mean, the idea that The Sun Also Rises is not about Hemingway’s life,” he says, “or On the Road is not about Kerouac’s life, or anything ever written by Bukowski or Celine or Henry Miller is not about those men’s lives, is a ridiculous idea.”

Frey then adds:

What’s interesting is that On the Road was going to be published as nonfiction, and they altered it [because] they were worried about legal ramifications. And because at the time fiction was much more popular than nonfiction. For me it was almost the opposite, y’know — nonfiction is much more popular now.

Whether or not this is literally true of On the Road, Frey is right that readers have long been drawn to autobiographical tales of authors’ youthful misadventures. What has changed is that we no longer require these writers to don the respectable veil of fiction — and in fact, as book buyers, we would rather they didn’t.

As writers of literary fiction increasingly find they have to traffic in high-concept premises or be satisfied with poorly paid critical respect, a writer with a personal, character-driven story to tell is more likely to cash in if he or she can claim the story is true. Thus, we get James Frey and an ever-growing shelf of “fauxmoirs” like Love and Consequences, a 2008 work of fiction about race and gang life in South Central, L.A., by Margaret Seltzer, a middle-class white woman who changed her name to Margaret B. Jones and went on radio speaking with an affect so readers would believe her novel was a memoir.

2.
Critics of the modern memoir tend to credit its rise to a culture of narcissism and navel-gazing among the young, or less pejoratively, to a yearning for authenticity, a reality hunger born of a blurring of truth and fiction in public life. In reality, the growth in popularity of the form has as much, or more, to do with the restructuring of the publishing industry than it does any cultural shift. As Rak notes in Boom!, the advent of cheap paperbacks in the postwar years not only created new markets for popular detective, romance, and sci-fi novels, but also for quickie nonfiction books about a person in the news. These could be produced quickly and cheaply, with a sensibility more in keeping with the news business than that of the stodgier book business, and were sold not in bookstores, but alongside their “pulp fiction” brethren in drug stores and train station newsstands.

Thus, for a decade or two after World War II, American publishing operated along two parallel tracks. Older, more prestigious publishing houses produced high-quality hardback volumes of nonfiction about ex-presidents and other grandees alongside literary fiction written for an educated elite who shopped at independent bookstores. At the same time, a far less prestigious book industry sold pulp fiction and nonfiction to middle-class and working-class readers who bought their books where they bought their newspapers and magazines — in drug stores and train stations.

These two business models collided, however, when publishing firms began merging in the 1960s. Between 1960 and 2001, by Rak’s count, there were 1,250 publishing mergers, subsuming literally thousands of small, often family-run publishing firms into a handful of multinational conglomerates, which were in many cases owned by even larger media companies. In this mad shuffle, prestigious literary houses got swallowed up by the same companies that bought out firms producing cheaper books, blurring the institutional line between “literary” and “pulp.”

While the merger frenzy injected fresh capital into publishing, it brought with it a corporate-style focus on high profit margins, creating ever more pressure to produce bestsellers. At the same time, publishing houses began to publish the hardback and paperback editions of the books they produced, further diluting the distinction between “quality” and “cheap” books, which helped give birth to a new species of book, the “trade paperback” — the form, not so incidentally, in which most bestselling memoirs take off.

As publishing was evolving in the postwar years, so were bookstores and media companies. Fifty years ago, good bookstores were rare outside major cultural centers, but by the early 1980s bookstore chains had invaded malls across the country, draining business from the drug stores and newsstands that had sold pulp books in the past. Now, not only were publishers producing literature and pulp, but readers were finding them in the same store, sometimes shelved side by side. Meanwhile, as newspapers began their long descent into digital irrelevance, the book page was often one of the first casualties, and TV and radio became prime drivers of book sales. Since a talking head reviewing a book is deadly boring, hosts instead began inviting authors onto their shows to talk about their books — an exercise made exponentially more entertaining when a book’s author and protagonist are the same person.

covercovercoverThis, then, was the state of play in 1989 when Tobias Wolff, author of several respectfully reviewed story collections and a prize-winning novella, published his first memoir This Boy’s Life, which became a national bestseller and a hit movie starring the young Leonardo DiCaprio. A few years later, Susanna Kaysen hit the bestseller lists with Girl, Interrupted and Elizabeth Wurtzel bared her navel on the cover of Prozac Nation, and by 1995, when Karr came out with her first memoir, The Liar’s Club, the gold rush was on.

3.
You will find little of this history in The Art of Memoir, but it is there, albeit subtextually, in the defensive crouch Karr adopts toward critics of her chosen genre. Boiled down to its essence, Karr’s defense of memoir rests on her belief in an artful admixture of truth and storytelling moxie. Karr readily admits that no memoirist can be expected to perfectly recall dialogue spoken decades earlier, and that even if she could, the very act of choosing one detail over another distorts the objective truth of the events in question. “Memoir done right is an art, a made thing,” she writes. “It’s not just raw reportage flung splat on the page.”

Still, she has zero time for memoirists who don’t aim for the truest versions of their life stories they are capable of telling. Speaking of another writer who admits to embellishing details in nonfiction, Karr is blunt in her disdain: “It’s as if after lunch the deli guy quipped, ‘I put a teaspoon of catshit in your sandwich, but you didn’t notice it at all.’ To my mind, a small bit of catshit equals a catshit sandwich, unless I know where the catshit is and can eat around it.”

This is both funny and true, but while Karr appears to be addressing the largest knock on memoirs, her book neatly sidesteps the deeper, structural problems with the genre. Though she doesn’t use the term, The Art of Memoir, which grew out of MFA courses Karr teaches at Syracuse University, focuses on what one might loosely call creative nonfiction. This term means different things to different people, but if it has any practical meaning in a publishing sense, it denotes a work of nonfiction conceived and written exclusively by its author, not dreamed up or shaped by an agent or editor.

But while the creative nonfiction model may be the one taught in university classrooms, it isn’t how most commercial memoirs are actually produced. With rare exceptions, novels are submitted to agents and editors only after they are finished, while nonfiction books, including memoirs, are typically bought based on a proposal. A book proposal can take many forms, but generally it includes some sample chapters, an outline of the book, and often a discussion of who is likely to read it and why. In other words, while novelists arrive in the publishing marketplace with a finished product, memoirists show up with a business plan, which has itself typically been heavily shaped and edited by a literary agent.

In my reporting in the publishing world, I have sat with agents whose job it is to trawl the blogosphere and tap their personal networks with an eye out for someone whose zeitgeisty blog or proximity to the pop culture spotlight might net a book contract. In some cases, these people created the blog or instigated their brush with fame precisely in order to cash in on it. In other cases, the would-be memoirists have no notion of themselves as potential protagonists of a book, and are stunned to learn they might be. Either way, the agent helps the memoirist craft a proposal, offering advice on how to structure the narrative, how to position it in the current market, and, if need be, providing a ghostwriter to write the actual book.

This, the old-school pulp mentality that produces so many of those strange quickie books that appear and then disappear from bookstore shelves, is the real enemy of the creative nonfiction Karr so avidly defends in The Art of Memoir. Because whether its practitioners like to admit it or not, contemporary memoir, to a far greater degree than contemporary fiction, is an agents’ and editors’ medium. Readers, even those who couldn’t care less how publishing works, sense this, and are put off by it.

4.
When the consolidation of the publishing industry lumped pulp publishers in with prestige literary houses, it gave literary artists like Tobias Wolff and Mary Karr access to a lucrative mass audience they wouldn’t have had otherwise, but it also forced them, and more particularly the writers who came after them, to play by the rules of the pulp world, which emphasizes extremes of experience, often involving emotional or physical trauma, coupled with a yearning for middle-class normality.

Think for a moment about the authors whose books set the memoir boom in motion. Wolff and Karr were academics. Frank McCourt taught high school. Susanna Kaysen was the daughter of a famous economist at MIT. Any educated American reader could identify with these people, even aspire to be them. In their books, they reveal horrific trauma they endured in their past, but what made their books so moving, and what moved so many units, was that they survived, thanks to a mix of smarts, pluck, and a deep yearning for a respectable middle-class life. In one way or another, all these books recast the American Dream in a fable-like form — except that these fables were true.

coverIn the mainstream imagination, where literary and pulp sensibilities meet, the fact that the stories are true matters enormously. Wolff has written heartbreaking fiction about growing up poor with his half-crazy mother, including one of my all-time favorite stories, “Firelight,” collected in the 1992 Best American Short Stories, but it wasn’t until he used real names that Hollywood came calling. If his story is true, and Wolff really survived the childhood he describes in This Boy’s Life, then whatever life lessons he might have to impart are also real, and I as a reader can apply them to overcome whatever traumas I might have suffered.

This trick was easy enough to pull off for these early trailblazers, whose lives fit the template without too much embellishment. But once creative nonfiction left the rarefied sphere of literary publishing, where the author is king, it entered a rougher, pulp-minded world whose books look the same as their more literary cousins, are sold in the same stores, and follow much the same narrative playbook, but are partly or wholly created by publishing professionals who know a money-spinning formula when they see it.

In this world, the agent notes that the cooking blogger was single when she started and is now married and tosses out, just as a possibility, the title “Table for Two: How a Single Girl Cooked Her Way Into the Heart of the Man of Her Dreams.” Your recipes are great, he explains, but the book needs an arc, a journey the reader can travel. In this world, an editor asks a newly successful entrepreneur if by any chance he had a overbearing father who belittled his ideas. Was he dyslexic as a child? A teen drug user with a rebellious streak? Before long the entire genre is tarred with the pulp brush, and even the most earnest creative nonfictionist knows he needs at least one heroin overdose in his past because a merely unhappy childhood, no matter how artfully rendered, equals a life of quiet literary desperation.

And then, into this world, walks the next James Frey.

Image Credit: Wikimedia Commons.

is a staff writer for The Millions and a contributing editor for Poets & Writers Magazine. His nonfiction has appeared in The New York Times, The Globe and Mail, The National Post, Salon, and The Economist. His fiction has appeared in Tin House, December, The Southampton Review, and The Cortland Review. www.michaelbournewriter.com

3 comments:

  1. You’ve pinned the marketing butterfly to the board with a convincing argument that highlights the role of economic forces in shaping the output of the publishing industry.

    You expose the pressures and opportunities that play upon the authors of memoirs, rather than simply berating them for exaggerating their personal histories.

    Crystal clear, too.

Add Your Comment:

Your email address will not be published. Required fields are marked *