To encourage first edition sales of Haruki Murakami’s latest novel, Colorless Tsukuru Tazaki and His Years of Pilgrimage, his publishers are going to include “a special sheet of stickers designed by five Japanese illustrators.” If that sounds as corny to you as it does to me, then consider the fact that the book likely does not need any real marketing strategy whatsoever: when it came out in Japan, it sold over a million copies per week.
Marketing Murakami
History Lesson – Part II
Who would have predicted, when an unassuming history of post-punk called Our Band Could Be Your Life was published in 2001, that we'd be celebrating its tenth anniversary with concert blowouts and Paris Review Daily interviews? Most anyone who read it, that's who.
●
●
Writing Home About
"In Go Home! — a collection that feels particularly timely in the midst of attacks on immigrant families and communities — Asian diasporic writers are both thoughtful and generous in their reflections about who they are, where they have been, and where they belong." For Shondaland, Nicole Chung interviewed Rowan Hisayo Buchanan, the anthology's editor, and a few contributors (including Alexander Chee, Karissa Chen, T Kira Madden, and Esmé Weijun Wang) about what home means to them. Pair with: our review of Chee's The Queen of the Night and Wang's 2016 Year in Reading entry.
More Steve Jobs
In 1985, Steve Jobs was interviewed for Playboy. (Note: link is safe for work)
●
●
Transgender
●
●
Wisconsin Envy
Chad Harbach and Bon Iver make this a big year for Wisconsin. It seems New York is slowly catching up.
●
●
Making It Big
Over at Catapult, Mensah Demary shares the story of how he got to be a professional editor. As he puts it, “I was asked recently what it takes to succeed as a writer and editor. Actually, I was being asked a more specific question: how do you become a successful writer and editor? I don’t have the answers; I only have my life.” Pair with Kate Angus’s Millions essay on making a living as a poet.
●
●