To encourage first edition sales of Haruki Murakami’s latest novel, Colorless Tsukuru Tazaki and His Years of Pilgrimage, his publishers are going to include “a special sheet of stickers designed by five Japanese illustrators.” If that sounds as corny to you as it does to me, then consider the fact that the book likely does not need any real marketing strategy whatsoever: when it came out in Japan, it sold over a million copies per week.
Marketing Murakami
The Humanities Ph.D.: Less Than Useless
Despair, debt, frustration, a decade in school rewarded with guaranteed joblessness. If this cocktail of woe sounds good to you, consider getting a Ph.D. in English, History, or any other humanities discipline. At the New York Times, yet another of the recent spate of articles explaining how utterly dismal the prospects of recent humanities Ph.D.s are.
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Book-barfly recommends
What could be better than a summer evening with a tasty book and a witty drink? In The Spectator, various bookworms meditate on their experiences with literature and alcohol. Pair with a gorgeous essay on summer reading in The Paris Review: “books are a kind of island.”
Brainy Summer Reading
The Atlantic has a great list up: “10 Essential Books for Thought-Provoking Summer Reading,” including The Late American Novel.
Book-Related Internet Graphics
Today in book-related graphics: The Arts Shelf has created an infographic measuring famous literature by word count, and The New York Times provides a handy, illustrated guide to any writers’ retreat, complete with authors’ cloisters and an “emergency idea generator.”
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On Ike and the Liking Thereof
To Cover or Not To Cover
It seems like we’re always directing you to Shakespeare-related literary curiosities, but that’s just because there are so many of them! Head over to Electric Literature and watch as some of the Bard’s more famous plays get a beautiful new redesign.
Us vs. Them
When The New York Times tried to ask Jhumpa Lahiri what immigrant fiction inspired her, she smacked the question down by saying there is no such thing as immigrant fiction. “If certain books are to be termed immigrant fiction, what do we call the rest? Native fiction? Puritan fiction? This distinction doesn’t agree with me. Given the history of the United States, all American fiction could be classified as immigrant fiction.”
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Guy Fawkes Night
“Remember, Remember the Fifth of November / Gunpowder, treason, and plot.” Edward Casey of Electric Literature recalls childhood memories of the strange, lawless, primal, pagan celebration of Guy Fawkes Night–and readers around the world grow jealous.
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