To encourage first edition sales of Haruki Murakami’s latest novel, Colorless Tsukuru Tazaki and His Years of Pilgrimage, his publishers are going to include “a special sheet of stickers designed by five Japanese illustrators.” If that sounds as corny to you as it does to me, then consider the fact that the book likely does not need any real marketing strategy whatsoever: when it came out in Japan, it sold over a million copies per week.
Marketing Murakami
New Borges Editions
These new Penguin Classics editions of Jorge Luis Borges' essays and poetry make a nice set, with the covers of each of the five books displaying a different rendering of Borges' portrait.
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Between The Covers
Looking for a new literary podcast to fill your downtime? David Naimon’s “Between the Covers” author interview series may do the trick. The series, which appears regularly on Portland, Oregon’s KBOO 90.7 FM, is available for free on iTunes. Past guests have included Karen Russell, George Saunders, China Miéville and Junot Díaz. Forthcoming episodes will feature the likes of NoViolet Bulawayo and Jami Attenberg.
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Author Internet 101
"I think the key to social media for authors is remembering this: its main purpose is really to show that you are a real human being who lives in this world." Year in Reading alums (respectively) Celeste Ng, Alexander Chee, Roxane Gay, and Adam M. Grant talk to LitHub about how to be a writer on the internet.
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Lit Kids, Ctd.
Last Tuesday, I wrote about an article in the Literary Review that shed light on the daughters of Wordsworth and Coleridge. Now, in the LRB, Tim Parks reviews a new biography of the children of Charles Dickens. (Related: our own Mark O’Connell reviewed Mr. Parks’s new book.)
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“There is no other planet like Earth, […] so Superfund sites have to be super fun.”
We've entered the Anthropocene. It's time to read up: David Biello provides a list of required reading and a thesis on the goal of literature in this new geologic age.
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New Blog Highlights Writers of Color
Are you a journalist of color? Aminatou Sow and Jamelle Bouie started a new Tumblr Journos of Color that showcases articles by writers of color and accepts submissions.
The United States of Poetry
Poetry readership among U.S. adults is the highest it's been in 15 years—with young adult readership (among 18-24 year olds) nearly doubling—according to the National Endowment for the Arts’ 2017 Survey of Public Participation in the Arts (SPPA). (For what it's worth: The Millions has always loved poetry).