To encourage first edition sales of Haruki Murakami’s latest novel, Colorless Tsukuru Tazaki and His Years of Pilgrimage, his publishers are going to include “a special sheet of stickers designed by five Japanese illustrators.” If that sounds as corny to you as it does to me, then consider the fact that the book likely does not need any real marketing strategy whatsoever: when it came out in Japan, it sold over a million copies per week.
Marketing Murakami
“MFA Thesis (and/or Life Reevaluation)”
Did your MFA program offer impractical courses like “Problems in Modern Fiction”? At the Ploughshares blog, Rebecca Makkai offers some suggestions for more useful classes, such as “Introduction to Despair,” “Pretending You’re Talking to Terry Gross When You’re Alone in the Car,” and “The Art of the Flirty Author Photo Grimace.” Pair with: Our interview with Makkai.
Expiration Date
“Echoes are etched into the pages thanks to margin-scrawled notes, a yellowed coffee splatter or sticky peanut-butter-and-jelly fingerprints.” In her project “Expired,” photographer Kerry Mansfield documents the life of library books. We suggest pairing The Guardian‘s gallery of her photos with our own Jacob Lambert‘s “Open Letter to the Person Who Wiped Boogers on My Library Book.”
The Summer of Butterflies
In his lifetime, Vladimir Nabokov travelled widely, logging many years each in St. Petersburg, Berlin, and Ithaca, New York, where he wrote Lolita while teaching at Cornell. His peripatetic history explains why few people know he spent a summer in Utah, during which he spent a lot of time chasing butterflies and fishing in the streams. In The American Scholar, an excerpt of Nabokov in America, an upcoming book by Richard Roper. You could also read our own Garth Risk Hallberg on Nabokov’s Ada, or Ardor.
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Paging Elena Whoever
Is it possible to share something with a “maybe don’t read this” tag attached? The literary internet has been buzzing today over the moral implications of stripping a writer (and, by association, a human) of their anonymity after this piece on Elena Ferrante was published in the NYRB. Read it or don’t read it, but definitely read her work.
Tuesday New Release Day: Eggers; Gaiman; Murphy, Upadhyay; Hastings
Dave Eggers has a new novel out this week, while Neil Gaiman has an illustrated version of a previously published story on shelves. Also out: I Love You More by Jennifer Murphy; The City Son by Samrat Upadhyay; and The Last Magazine by the late Rolling Stone reporter Michael Hastings.
Read Your McClanahan
Recommended Reading: an excerpt from Crapalachia: A Biography of a Place by Scott McClanahan. We recently featured an article by Eric Obenauf – the book’s publisher – on the benefits of moving away from New York City.
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Another Iraq
“In a just world, every single person who was in favor of invading Iraq would have to read this book. It would be tattooed on the eyes of the invasion’s architects, force them to see everything through these writers’ words.” NPR reviews Iraq + 100: Stories from Another Iraq, a collection in which 10 Iraqi authors imagine their country 100 years into the future. See also our own review of literature about the war.