To encourage first edition sales of Haruki Murakami’s latest novel, Colorless Tsukuru Tazaki and His Years of Pilgrimage, his publishers are going to include “a special sheet of stickers designed by five Japanese illustrators.” If that sounds as corny to you as it does to me, then consider the fact that the book likely does not need any real marketing strategy whatsoever: when it came out in Japan, it sold over a million copies per week.
Marketing Murakami
This is Your Brain on Austen
What does your brain look like when you read a Jane Austen novel? One group of Stanford researches is using an MRI machine to find out.
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Down to/Poetry
A couple weeks ago, we published our review of Ben Lerner’s 10:04, the follow-up to his debut Leaving the Atocha Station. At the Poetry Foundation’s blog, Adam Plunkett argues that 10:04 inadvertently reveals its author’s poetic training. The book, he says, “dissolves into a poem.”
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Old-Fashioned
“And now, as an adult, I love nothing more than curling up with a good book, closing my eyes, breathing in through my nostrils, keeping my eyes closed and not reading yet continuing to draw in oxygen for hours, and, thanks to my fetishized olfactory associations for printed and bound matter, becoming sexually aroused.” On the scent that no e-reader can ever replace.
Prison Prose
What inspired Wally Lamb’s latest novel, We Are Water? Part of it came from his experience teaching writing at a women’s prison in Connecticut for the past 14 years. He spoke to The Missouri Review about what it’s like to teach “the incarcerated wounded” and how they have influenced his work. “With my fiction, I’ve never been afraid to go to the dark places, but I think the women have made me more daring.”
Everyone’s a Critic
“A continuation of a book that has proved very popular seldom is successful, and we cannot say that we think Alice’s adventures by any means equal to her previous ones.” The Guardian digs up its original review of Lewis Carroll‘s Through the Looking Glass.
Bamboozled
Minstrelsy lives: At Reuters’ Oddly Enough, blackface in Belgium.