“We’re going to prove that I can sell more books than Amazon,” Stephen Colbert announced during his show this week. And he’s going to do it by encouraging his audience to purchase California, the new novel by Millions staffer Edan Lepucki. On his website, Colbert has partnered with beloved Portland-based indie Powell’s Books to offer not just Edan’s novel, but also a downloadable pack [PDF] of stickers proudly proclaiming “I DIDN’T BUY IT ON AMAZON.” (For your part, you can also order the book on Barnes and Noble, Word Brooklyn, or your local bookstore and the stickers will still apply.) (Bonus: You can read the first chapter of the book over here.)