“We’re going to prove that I can sell more books than Amazon,” Stephen Colbert announced during his show this week. And he’s going to do it by encouraging his audience to purchase California, the new novel by Millions staffer Edan Lepucki. On his website, Colbert has partnered with beloved Portland-based indie Powell’s Books to offer not just Edan’s novel, but also a downloadable pack [PDF] of stickers proudly proclaiming “I DIDN’T BUY IT ON AMAZON.” (For your part, you can also order the book on Barnes and Noble, Word Brooklyn, or your local bookstore and the stickers will still apply.) (Bonus: You can read the first chapter of the book over here.)
It’s been a full week, which means you’ve had to time to digest the half-season finale of AMC’s Mad Men. But before you dive into the works on our Mad Men Reading List while awaiting the premiere of the next half-season, you should take some time to read Phillip Maciak’s incredible recap and analysis of “Waterloo.”
“It’s hard to say what truly moves the needle. Bookstagrammers help in that they get images of your book cover out there (and they make them look so pretty!), and readers need to see a book a couple of times, in a couple of different places, before they are inclined to buy it.” Author Brenda Janowitz in Forbes about the surprising success of Instagram as a book marketing platform. See also Davey Davis from our own pages on the Insta-pornification of food.
“Video games are worth loving, but loving them comes with shame. Not passing regret or social embarrassment, but a sharp-edged physical guilt: the hunch-backed, raw-fingered, burning-eyed pain that comes at the sad and greasy end of an all-night binge. You have ostentatiously, really viciously wasted your life; you might as well have been masturbating for the last nine hours—your hands, at least, would feel better.” Gabriel Winslow-Yost reviews the best “homemade” video games for n+1.
Perhaps inspired by the similarly-named astronomer, Freeman Dyson wrote an entry for the NYT’s By the Book series, in which he praises Edward Wilson, Kristin Ghodsee, Robert Kanigel and Octavia Butler, the last of whom he dubs his favorite novelist of all time. Sample quote: “The Magic City can be read on two levels, as a children’s adventure story and as a critique of modern society. Karl Marx was a friend of [Edith] Nesbit’s family.”