This weekend–at 2:30 am on Saturday, to be precise–Twitter bot @everyword was set to complete its 7-year run with the final word in the English language: “zymurgy.” Unexpectedly, the bot tweeted again half an hour later–with a nontraditional character it had surreptitiously glossed on the first run: éclair. Since @everyword, like Lazarus, probably won’t get the same fuss after its second death, check out The Guardian’s interview with creator Adam Parrish now.
What do you do when McSweeney’s rejects your humor piece? You could, like most people, slink off and write something new, perhaps after a quick look at the site to get a better sense of what they’re looking for, or you could write a new humor piece about getting rejected by McSweeney’s. At The Nervous Breakdown, Rachel Pollan takes the latter route (with a cameo by the movie Swingers).
There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
Noting the rise of the television recap, the folks at The Paris Review Daily, aided by promising early reviews by Teddy Roosevelt and T.S. Eliot, are recapping Dante’s Inferno. Their suggestion for readers looking to follow along? Sit down with a Canto every Sunday at 9 p.m.