We're not supposed to call it a hypertext, but when you've got some time, try playing around with Paul La Farge's website for Luminous Airplanes - which will eventually grow to encompass three times as much material as the print edition of the book.
What if H.P. Lovecraft's work were set in Hollywood instead of New England? At The Toast, Kevin Sharp writes Lovecraftian gossip columns. "Two very famous couples, both well known for their complicated personal lives and grand professional successes (less known, perhaps, for the horrid dark secrets that throb and scream in their antediluvian Hollywood mansions), met for a fateful dinner."
"The most interesting writers we know, all asking and answering the same question: why can't we stop watching cat videos?" Coffee House Press one-ups all boring Kickstarter campaigns with Catstarter, a campaign to fund a book on cat videos and "how we decide what is good or bad art, or art at all."