The Art of Hyping

September 12, 2011 | 2 books mentioned 1

Chad Harbach‘s The Art of Fielding is ubiquitous. We tapped it in our Second Half of 2011 Preview. n+1 bundled it with year-long subscriptions. The Awl interviewed the author. The New Yorker‘s Book Club picked it as their September book. It was reviewed in The New York Times. Now Keith Gessen‘s expanded his Vanity Fair piece on the novel’s development into a standalone e-book. In light of all this hype, McNally Jackson’s Tumblr provides a poignant list of baseball puns for reviewers to start avoiding.

works on special projects for The Millions. He lives in Baltimore and he frequents dive bars. His interests can be followed on his Tumblr, Nick Recommends and Twitter, @nemoran3.

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