“Why Facebook? Why this format?… The striking thing about the real Zuckerberg, in video and in print, is the relative banality of his ideas concerning the ‘Why’ of Facebook. He uses the word ‘connect’ as believers use the word ‘Jesus,’ as if it were sacred in and of itself…” Zadie Smith considers “Generation Why” and The Social Network at the New York Review of Books. Our own review of The Social Network by Sonya Chung can be found here.