Publishers Weekly talks up author podcasts “as a viable and entertaining marketing tool,” including Brad Listi’s Other People (which recently featured our own Edan Lepucki), Tom Lutz’s Los Angeles Review of Books, and Book Soup alum Tyson Cornell’s company Rare Bird Lit.
Meet Philip M. Parker, a marketing professor at INSEAD Business School and the man whose name graces the covers of over 100,000 books. Is he the most prolific author of the modern age? Well, kind of. Thanks to “a computer system that can write books about specific subjects in about 20 minutes,” Parker and his company have combined to create over 800,000 titles currently listed on Amazon – including such works as The Official Patient’s Sourcebook on Spinal Stenosis and Webster’s Icelandic – English Thesaurus Dictionary.
“Every atom of my blood, form’d in the soil of this earth, runs hot / As I wheel through this snaked monster of steel, The Steamin’ Demon.” Ride The Steamin’ Demon at Six Flags with Walt Whitman. Pair with our own Michael Bourne’s piece on how Whitman saved his life.
Trevor Berrett, the man behind The Mookse and the Gripes, and now The Worlds and Works of Shakespeare, is conducting a giveaway for the NYRB Classics edition of Mark Van Doren’s Shakespeare. Conditions to enter are enumerated on his blog, which you should certainly bookmark if you’re a fan of the Bard.