Did you think the title of the most recent book you read could’ve been improved if it had been a bit more straightforward? Then Better Book Titles is for you. Among their more inspired retitlings: The Amazing Adventures of Kavalier and Clay (Gay Jewish Magicians Kill Nazis), Blink (Everyone is Racist), and The Girl with the Dragon Tattoo (The First Book I’ve Read in Six Years).
As e-books gain market share, publishers are gussying up book designs. Free Press vice president and publisher Martha K. Levin says, “the message [is] that even if you’re buying 90 percent of your books on your e-reader, this is the one that you want to have on your bookshelf.” The article highlights 1Q84 as an example of a successfully well-designed physical object, but if you haven’t seen a copy, check out Chip Kidd’s discussion of his work on the book.
“One of the things I like about my job is that it draws on the entire person: not just your knowledge of grammar and punctuation and usage and foreign languages and literature but also your experience of travel, gardening, shipping, singing, plumbing, Catholicism, Midwesternism, mozzarella, the A train, New Jersey. And in turn it feeds you more experience. The popular image of the copy editor is of someone who favors rigid consistency. I don’t usually think of myself that way. But, when pressed, I do find I have strong views about commas.” Mary Norris‘s “Confessions of a Comma Queen,” from the New Yorker.
Alright, time to fess up – who keeps buying all these Mein Kampfs? This piece from The Daily Beast takes a look at Hitler’s 800-page tome and questions why people continue to buy it despite the fact that “it might be dull as one of those many lunchtime monologues that bored Frau Goebbels cross-eyed.”