The Dan Brown Hype Machine

September 2, 2009 | 1 book mentioned 3

Amazon has given its entire front page over to a “letter” from CEO Jeff Bezos touting Dan Brown’s forthcoming gnostic thriller The Lost Symbol. It’s a mix of hyperbole and “thrilling” intrigue. My favorite excerpts: “This is one of the most anticipated publishing events of all time.” “The book remains so deeply under wraps that we’ve agreed to keep our stockpile under 24-hour guard in its own chain-link enclosure, with two locks requiring two separate people for entry.” Bezos goes on to promise that Amazon will deliver Kindle owners the book “wirelessly while [they] sleep.”

created The Millions and is its publisher. He and his family live in New Jersey.


  1. Some lines from the unedited version of Mr. Bezos’s letter:
    “This book is so good it will replace the Bible in most homes.”
    “This book doesn’t grant everlasting life, but it does make you stop caring about death.”
    “If the English language ever needed an excuse to exist, this book is it.”

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