Last year we had fun comparing the U.S. and U.K. book cover designs of a sample of the Rooster contenders, so I decided to do it again with this year’s batch. There are all sorts of marketing considerations behind these designs, and it’s interesting to see how designing for these two similar markets can result in very different looks. The American covers are on the left, and clicking through takes you to a larger image. Your equally inexpert analysis is welcomed in the comments.
I love the U.S. version here. The line drawing is exquisite and it draws the reader up to the tightrope walker and into the book. In fact, the design is a wonderful visual representation of McCann’s book, which revolves around the story of Philippe Petit’s tightrope walk but is not really about it. I don’t understand the U.K. design at all. McCann’s book is soulful and serious; the U.K. cover says “silly and strange.”
The American cover wins again here. The cartoonish, half cut-off head draws you in, while the U.K. version feels more like a movie poster. Although, the illusion of movement in the U.K. design is nice and something you don’t often see on the cover of a work of literary fiction.
This time I prefer the U.K. cover. There’s something weirdly sleepy about the U.S. cover. I love the red title script on the U.K. cover.
These are both very nice for totally different reasons. The American design is bold, intriguing and eye-catching. The U.K. cover is intricate.
This is really a case study in the “exotic,” no? I’m not sure I like either of these much at all.
The American version doesn’t do much for me – a little too coy. I love the U.K. version here. I like the idea that you might paint your book cover on the side of a barn.
These are both nice and bold, but for different reasons. The U.K. cover gets the nod, though, for the string, for the wavy, watery stencil, and for those horses; for all of it, really.
If you’ve read this book, you’ll know that the American cover is ridiculous. The U.K. cover, meanwhile, is close to perfect.
I don’t love either of these, but the U.S. cover is better. The U.K. cover looks like a made-for-TV movie, and this book has very little in common with a made-for-TV movie
The U.S. cover is muddled and confusing. I love the U.K. cover. There’s something intoxicating about all those things hanging off the vines.
When I worked at the bookstore in Los Angeles,we would occasionally get customers who would by books based not on their subject matter or on who wrote them, but by the color of their spines. Somebody would come in looking for light covered spines. Another would peak behind dusk jackets looking for books that conveyed a “vintage look.” More often than not these shoppers were Hollywood set designers, trying to fill the bookshelves that would provide the backdrop for the action in a movie or television show. Ever wonder why movies cost tens of millions of dollars to make? It’s because these guys were paying full price for these books and not picking them up cheap at a Goodwill store. But other people shopped like this to fill their homes because full bookcases look nicer than wallpaper. One celebrity would routinely buy multiple copies of dozens of books, so that his bookshelves would be equally full in each of his multiple homes.According to a Knight-Ridder article, this book decor trend is filtering down to the masses:Perhaps the ultimate signal that books are decor came when a recent Pottery Barn catalog showed an entire bookcase with the books turned backward, annoying mismatched spines facing inward, all in an attempt to achieve a neutral, uniform look.Luckily the article is mostly skeptical of this trend, but it goes on to mention Book Decor, “a California company that sells foreign books by the foot for the express purpose of looking at them rather than reading them. Danish books cost $100 a foot, German are $150 a foot and French are $200.”In a way they’re right. Books look great on the walls, elegant and inviting. A well-stocked library makes an impressive statement about one’s taste, but of course, lest we forget, each of the books is filled with stories. Walking into such a room, one can almost see all the words and characters peaking out from behind the book covers and floating through the ether. It strikes me as insane that anyone would fill shelves with books that they would never be able to read. After all, books are multitaskers of home decor. They look great, but you can read them and share them with friends, too. Try to do that with wallpaper.
In January I posted scans of a bunch of fantastic new editions of classic books from Penguin with covers designed by famous comic book artists. I’d heard that another batch was on the way, and I finally got my hands on the images so here they are. They come out this fall:Rashomon and Seventeen Other Stories by Ryunosuke Akutagawa, Cover by Yoshihiro TatsumiWe Have Always Lived in the Castle by Shirley Jackson, Cover by Thomas Ott The Dharma Bums by Jack Kerouac, Cover by JasonLady Chatterley’s Lover by D.H. Lawrence, Cover by Chester Brown Gravity’s Rainbow by Thomas Pynchon, Cover by Frank MillerPhilosophy in the Boudoir by Marquis de Sade, Cover by Tomer HanukaSee the full-size pictures hereSome other notes: I first saw some of these covers posted at the Fantagraphics blog. Tomer Hanuka has a really cool post about designing his cover at his blog Tropical Toxic.
I’m seriously digging these new cover designs for the British editions of John O’Hara classics BUtterfield 8 and Appointment in Samarra. They were done by illustrator Tomer Tanuka, and he shares his inspirations for the covers at his blog Tropical Toxic (where you’ll also find posts from his twin brother Asaf, who is also an illustrator).
Books have an aesthetic value beyond what is written inside them (as I have discussed before), but sometimes this idea is taken beyond the notion of eye candy on shelves. One example: at an outfit called Rebound Designs, they are taking books, gutting them, and turning them into handbags. But fear not, purists. From the site’s FAQ: Don’t you feel bad cutting up all those books?Not really. Most of these books were damaged or being thrown away to begin with, I don’t cut up valuable books or books in fantastic condition. I take great care to find books that are already falling apart or are unwanted, like out of date textbooks. via Boing Boing
Skimming through the bestsellers and new releases at Amazon, you may have spotted the “limited edition” of Michael Chabon’s new novel The Yiddish Policemen’s Union. “This special limited first edition is personally signed by the author and numbered. The jacketed hardcover is packaged in a handcrafted wooden slipcase which is shrinkwrapped. A must-have for collectors,” says the description. The book retails for $150, though Amazon has it for somewhat less.The phenomenon of “limited edition” books is ostensibly an odd one considering the prevailing belief that the publishing industry isn’t in great shape these days, but from an economic standpoint it makes sense as an extension of “price discrimination.” Price discrimination also explains why books (on this side of the ocean, anyway) come out in hardcover before they do in paperback. To borrow from an earlier post of mine, “The way the book publishers see it, there is a certain percentage of the population out there for whom getting a book as soon as it comes out is worth the premium of ten bucks or so. These people are willing to buy the book at this higher price, so the publishers take advantage of it. Once the demand for the higher priced edition has dried up, they put out a lower priced edition and then they can sell the same book to a second group of people for whom owning the book is worth less.”But since the limited edition typically comes out at the same time as the hardcover, there must be more to it than just paying to get the book early. With limited editions, buyers are paying for the exclusivity of the edition, for the ability to own something that very few other people have and that has a distinct look to it, setting it apart from, for example, the copies of The Yiddish Policemen’s Union that everyone else is walking around with. And while limited editions are often signed by the author and will often include some extra content – perhaps an exclusive afterward by the author or some special illustrations – these books are mostly bought as objects, as signifiers of fandom that can be bought by the uberfan. Either that or they are meant to be bought as extravagant gifts – again, paying for the uniqueness.It should come as no surprise then that limited editions are exceedingly rare in the world of books as compared to music and movies, where fans are much more willing to go to great lengths to express their devotion. As such, limited editions are most commonly put out for books by authors with cult followings, whose fans are willing to pony up the dough for the exclusivity of these special books. For example, Chuck Palahniuk’s new book Rant is available in a limited edition and the original, 3,352-page version of Rising Up, Rising Down by William T. Vollmann can be viewed as a limited edition.There are also the authors whose fan bases are so huge that publishers assume that the with all the demand for their books, the limited editions will get bought as well. John Grisham’s last effort, The Innocent Man came in a limited edition retailing for $250 and, of course, the “limited” editions of the Harry Potter books have been bestsellers in their own rights. The Deluxe Edition of the new Harry Potter book, retailing for $65, is currently the 21st most popular book at Amazon. $65 is apparently a small price to pay for “an exclusive insert featuring near-scale reproductions of Mary GrandPre’s interior art, as well as never-before-seen full-color frontispiece art on special paper.” And don’t forget that the edition’s “custom-designed slipcase is foil-stamped and contains a full-cloth case book that has been blind-stamped on front and back cover with foil stamping on the spine.”There are also limited editions that seem to exist because they would make easy, yet extravagant gifts. I can imagine that the limited edition of Bill Clinton’s memoir was a hot gift in certain powerful circles a few years back.As for me, I tend to be more interested in the words inside the books rather than the nifty packaging, though I’ll admit to having been seduced a time or two by snazzy slipcovers and exclusive illustrations, though never quite enough to shell out the extra dough.(Thanks to Brent for the idea for this post.)