Anniversary: The Millions Turns 6

March 24, 2009 | 2 3 min read

The Millions is six years old today. We’re another year deeper, and as in past years it seems an appropriate moment for reflection.

Lately, I’ve been thinking a lot about the shape and format of what we do here. The Millions is ostensibly a blog, a publishing format that seems to have had a brief heyday around 2005. Prior to that, blogging was maligned as some sort of barely human form of discourse, the rantings of madmen and -women or the laughably amateur efforts of the idle or obsessive.

Gradually, the form matured, and was adopted and institutionalized in many corners. For The Millions, maturing meant bringing on regular contributors and working with publishers and publicists to wrangle interviews with and essays by notable writers. It also meant thinking of ourselves as a legitimate (even “mainstream”) publication.

But now, suddenly, blogging is feeling a little old-fashioned. First Facebook, then Twitter and Tumblr, have fetishized brevity and broadcasting, leaving blogs looking ponderous and even insular by comparison.

There is, no doubt, huge value in these tools. Facebook and Twitter offer connectivity, though with built-in limitations to communication. And add Tumblr to the mix and you have three incredible tools for filtering, or, as it is sometimes better better termed, curation.

In the vast wildness of the internet, we rely on curators. Some people are very good at it. There are also algorithmic curation tools and community-driven curation tools, though their output tends to be robotic in the case of the former and reflective of a form of self-reinforcing mass peer pressure in the latter. Meanwhile, through Facebook, Twitter, Tumblr, and more prosaic means like email and chat, our friends and “friends” curate for us, shooting links our way to make us laugh or think.

We do some curation here too. Over the last year we’ve regimented our “Curiosities” posts, with all of our regulars providing links, making for a curious weekly mix of goodies from around the web.

But much more of our energy is devoted to something else: generating original reviews and essays, some quite short and others very long. Increasingly, it seems, this sets The Millions apart. It dictates that, though there are nine of us, we rarely publish more than one or two items a day. It also means that we tend to have a lot invested in each item we post. We invest time in each piece you see here, but each also bears the promise of The Millions’ survival and future growth – the more that people care about what we write, the more The Millions grows. And, of course, the opposite holds true as well.

This isn’t meant to be rant of any kind. I wanted to bring it up because I value the work that the contributors here do and because I appreciate that all of you out there read it and all the professional and amateur curators who link to it. That is a big part of what makes running The Millions worthwhile.

In thinking about all this, I spent some time skimming through The Millions archives of the last year, and while these aren’t the longest or most popular or even necessarily the “best” things we’ve run all year, they are, I think, a worthy sample of what The Millions is all about:

This year, Garth cracked wise about novel titles. Garth and Kevin reviewed one of the most talked about books of the year, and later, the book’s author made an appearance. We had visits from other illustrious guests, as well. Andrew reviewed a quirky book and wrote about music. And Emily asked, “Why So Serious Batman?” Edan did many a great interview. Garth tried to make sense of tragedy. We did group posts and covered notable literary events and generally offered our own twist on things.

Thanks for another great year, Millions readers. We continue to value your intelligence, curiosity, and feedback.

created The Millions and is its publisher. He and his family live in New Jersey.


  1. Thanks Max! As I've said before, you all have the best Lit
    Blog out there. You and the other contributors do a fantastic
    job. Keep up the good work.

    Texas Troll

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