Google jumps on the Da Vinci Code bandwagon

April 12, 2006 | 1 book mentioned 3

coverA week doesn’t go by that there’s not some new news related to Dan Brown’s The Da Vinci Code. The plagiarism court case, the book’s paperback release, and the book’s connection to the recently discovered “lost Book of Judas” have all made headlines recently. Not bad for a book that first came out over two years ago. People wonder how the book can continue to sell so well (the paperback sold as many as 500,000 copies in its first week of release), but being on the front page of the newspaper every week goes a long way when you’re trying to move product. Incredibly, with the The Da Vinci Code movie coming out in May we’re actually in for another round of news about the book. Undoubtedly the movie will get tons of press, but I was particularly surprised to see that Google is participating in a special promotion for the movie. If you go to google.com/davincicode and follow the prompts, Google will add “The Da Vinci Code Quest” to your personalized homepage (assuming you have a Google account.) The “Quest” is some sort of puzzle game that officially starts on Monday and there are various prizes being offered. Now, Google has certainly morphed into a pretty big company over the last couple of years, but you don’t really expect them to do promotional tie ins. Once again, The Da Vinci Code seems to be rewriting the rule book.

Philipp’s got more details.

created The Millions and is its publisher. He and his family live in New Jersey.

3 comments:

  1. The Da Vinci Code is certainly one of those books that managed to hit spot on everyone's interest. The religious right were pissed off, and screamed and yelled "Blasphemy!", the conspiracy theorists nodded and said "Yep, I knew it!" those who loved mystery, puzzles, chases, and intreague all had something to enjoy. Yes, that was the key, something for everyone to like, dislike, agree with or disagree with, and controvercial enough to raise a stink! Would that we all managed that formula so well…

    Chris

  2. I never fully realized the power of marketing until Dan Brown opened my eyes to the underbelly of the publishing secret society.

  3. Don't forget the writers he pissed off by selling a bazillion copies of the book when he couldn't write his way out of a paperbag. For once the writers and the righters agree on something!

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