I met several Chicago natives while I was there last weekend, and as we discussed the city’s various merits and drawbacks, the subject of bookstores came up. The Chicago natives, being aspiring reporters, astutely asked me what I look for in a “good” bookstore, and why a chain store is unlikely to bear this mantle.
When it comes to hanging out, it’s hard to beat the chains. Your nearest Barnes and Noble probably has dozens of plush chairs and couches where you can sit for as long as you want. The stores are vast wide open spaces with a controlled climate and a bit of piped in music wafting just overhead. The shopper can make a day of it, grabbing a snack and a coffee from the cafe and lounging through the uncrowded weekday afternoon. Stay as long as you want, they won’t tell you to leave until they’re closing down for the night. If you want to kill an afternoon, it’s hard to beat Barnes and Noble, likewise if you need to pick up a specific title, but don’t expect to walk away with anything unexpected from these forays. Don’t plan for a literary discovery.
And therein lies the problem with the chains, they are designed not to surprise you. Their displays will, as decreed from the home office, contain a calculated mix of bestsellers assembled from the major lists. The information that they disseminate is predetermined by prevailing tastes; they are not, themselves, tastemakers. And yet, if there is any more important generator of tastes, trends, and shared knowledge in the commercial world than the bookstore, then I don’t know about it. Nonetheless, there are very few bookstores that serve this purpose. And that, precisely, is what I am looking for.
To my mind, a good bookstore will have on display the “important” books not just the bestselling books, though there will always be bestsellers among those important books. For example, The Da Vinci Code is important because it is a cultural phenomenon, but not simply because it sits at number one on the Times bestsellers. There are all sorts of reasons why a book can be important. The idea is that one should be able to walk into the bookstore and be able to grasp, based upon which books are on display and based upon conversations with staff and fellow customers, what matters at that moment both in the wider world and in the neighborhood, from Presidential exposes to burgeoning local talent. At a good bookstore you can place your confidence in the people who run the place.
At Barnes and Noble you can get any book you want if you can find it in the vast fluorescent retail gymnasium, but at a good indie, the kindly book clerk will take his favorite book off the shelf and hand it to you, as if a gift. Most cities of any size have at least one of these good bookstores, and thanks to some recommendations that I have already received, I’m confident that I’ll find what I’m looking for in Chicago.