I have returned to the subject of the big televised book clubs a number of times since I started this blog nearly a year ago. I have reacted to them, at times, with shock, confusion, and dismay as when I was startled by the emergence of a new Oprah’s Book Club, an event that necessitated placing a splashy red banner bearing Oprah’s name across the cover of an American classic. Later on I would mellow out, having observed the profound (and mostly positive) effect that Oprah’s new focus on classic literature was having on America’s reading habits. And there was, of course, the piece that one time Oprah author Kaye Gibbons wrote emphasizing how important she found the club to be in getting more people to read. For most people who observe the book industry I think that the angst surrounding Oprah and the rest is dissipating, and most folks have come to realize that the good done by these clubs far outweighs the damage. A year ago it was possible to see the occasional angry screed directed against the proliferation of on air reading groups, but now, as Caryn James explains in this New York Times article, the ambivalence is waning. And, in fact, Oprah deserves a good deal of praise for both her selection of the Gabriel Garcia Marquez classic One Hundred Years of Solitude and the depth of the Book Club section of her website (which unfortunately requires you to register if you want to see it). So, the consensus seems to be that these book clubs are mostly good intellectually, but the impact of these clubs on the industry commercially cannot be overestimated. As this interesting roundup of the last ten years of bestsellers in USA Today shows, Oprah’s club has become as important as blockbuster news stories and runaway cultural fads when it comes to creating mega-bestsellers. (By the way, how about the amazing five straight “book of the year” titles for the Harry Potter Series.)
