So, while I was at work yesterday, I finally picked up Moneyball by Michael Lewis. This book has been in stores for a while, and yet people continue to talk about it in glowing terms, so I decided I ought to take a look. Considering that this is a book about baseball, I was surprised that people have continued to talk about it even though it’s been out for two months. Usually baseball books interest only the baseball fans who read them, and that’s that. Moneyball, however, appears to transcend the ghetto of sports literature. I manged to breeze through about a hundred pages yesterday, and I have to say, I can’t wait to get back to reading it. The interesting thing about this book is that in discussing the mini revolution that has occurred in the business of baseball, it touches upon a variety of disperate topics. This book is a must read for baseball fans, but it should also be read by anyone who is interested in economics and psychology, as well as by anyone who enjoys a good character-driven, non-fiction book. It’s good stuff.
Baseball… will it ever end?
Crazy Insane ISBN News
This will probably be of little interest to anyone who is not a book industry professional, but I couldn’t help myself. I happened to notice the other day a mention of the impending adoption of the 13-digit ISBN. ISBN stands for International Standard Book Number, and it’s the 10-digit number typically found on the back of your books near the barcode. Every new edition of every book has its own ISBN, making it a unique identifier that can be used when organizing books in a computer library system. By 2007 all new books will be assigned 13-digit ISBNs. This is being done so that books conform with other products, which are all identified by a 13-digit number (usually next to the barcode.) I’m sure there are good reasons for doing this. Standardizing these numbers will probably streamline the business and make books easier to integrate with other products in stores. But I felt compelled to bring this up because I suspect the change might be detrimental to independent bookstores for two reasons. First, anything that makes it easier for books to be sold at the Walmart, Target, and the other “big box” stores is bad for independent bookstores (and chain bookstores, for that matter). Secondly, due to the expense, many independent bookstores do not have great inventory systems. Typically they have some sort of makeshift system, or they use an antiquated inventory system with poor tech support and little or no adaptability (the latter was certainly the case at the bookstore where I worked). Books are organized in these systems by ISBN, and I doubt that they are designed to handle an ISBN longer than 10 digits. While the chain stores probably have more robust systems and staff dedicated to the upkeep of their inventory programs, I wouldn’t be surprised to see a lot of independent bookstores scrambling to adapt when the 13-digit ISBN comes along. Then again, this could be another Y2K situation, which I’m blowing out of proportion. We’ll see, I suppose. If you are really intrigued by this, you can learn all about it here.In other news, the New York Times has named one-time restaurant reviewer William Grimes its new book reviewer. He joins Janet Maslin and Madame Kakutani. It will be interesting to see how this changes the overall persona of the Times’ book coverage. I should also note here that an inordinate number of people come to this website by searching for “Michiko Kakutani.” She is the object of much fascination, I think.The Publisher’s Lunch email newsletter mentions an upcoming book by one of my favorite writers, the inventor of rotisserie baseball and current New York Times Public Editor Daniel Okrent. “Daniel Okrent’s new book will also form the basis of a Ken Burns documentary, an illustrated biography of Einstein.”
On The Atlantic’s Redesign
In early 2002, the mogul for whom I worked began reimagining his prize property, The Atlantic Monthly. For a few weeks, I and other David Bradley employees at The Advisory Board Company received emails asking how The Atlantic might be improved. Would expanded political coverage make us more likely to subscribe? How about an expanded travel section? And: Could we recommend a witty British essayist to round out the list of contributors? (I’m pleased to say I botched this last question, and so can claim no credit for Christopher Hitchens.)Indeed, for a while, I wanted nothing to do with The Atlantic at all. Though the changes inaugurated that year improved the circulation numbers, they seemed to me to damage The Atlantic’s brand. The palpable rightward lurch; the proliferation of infographics, polls, and lifestyle coverage for the country-club set; and especially the breathless editorial hooks – “Is Google Making Us Stupid?” “Was Rumsfeld Right?” “Is Feminism Bad for Women?” – had made this intellectual institution everything it once wasn’t. While reading an article pegged to season five of The Wire, I could practically hear cut-and-paste mouseclicks turning good reporting into vacuous bloviating. (The Wire’s chief offense? It’s fiction!)It was around this point that I began to toy with an essay called, “Is The Atlantic Monthly the Death of Journalism?”The most telling weakness of The Atlantic circa 2005 – 2007, I would have argued, was the way that it had assimilated in print form a quality conventional wisdom assigns to online writing: i.e., an instinct to manufacture controversy, at the expense of common sense. This pseudo-blogginess was on vivid display in the magazine’s letters section, wherein master sophists such as Caitlin Flanagan hectored any reader who dared to point out the tendentiousness of their logic.Even as the editorial standards of the print magazine slipped, however, a stealthy inversion was happening on the magazine’s blogs, whose readership numbers soon eclipsed newsstand sales. Marc Ambinder sought some middle ground in our contentious political discourse. James Fallows and Clive Crook, freed from their editorial overlords, offered thoughtful feuilletons. And even as Ross Douthat and I got into a mini-contretemps about presidential fiction, I came to admire the high standards of logos and ethos he brought to that mire of pathos, the Internet.Now, with a new design and a new slogan, the print and online arms of The Atlantic have perhaps reached some happy accommodation. The current print issue reveals the virtues of editorial patience; Hannah Rosin’s piece on transgender juveniles, in particular, is a model of probity. By far the most interesting aspect of the redesign, however, can be found on the web. The new version of www.theatlantic.com sports a svelte and user-friendly index of the magazine’s blog offerings (a.k.a. “Voices”). Moreover, the central panel of the homepage features a rotating selection of current content, making no distinction between print and online provenance. It’s a credit to The Atlantic’s intrepid bloggers – and a nod to the possibilities of the blog as a medium – that readers won’t miss the distinction.
The Bestseller List: Bastion of the Middle Aged
Lulu, a self-publishing outfit, went back through 50 years of New York Times fiction bestseller lists and determined that the average age of the bestselling author is 50 and a half (via BBC). It makes sense in that the upper reaches of that list are often dominated by franchise-type writers – Stephen King and Danielle Steel are cited – whose careers plateau at a point where every book they write goes to number one, no matter the quality. A younger writer with few books under his or her belt has no reputation to ride on, but the middle-aged writer can ride on reputation to year after year of number ones. But NYT bestsellers are kind of a bore, I’d be more curious about the average ages of the winners of different prizes. Regardless, it almost goes without saying that the most exciting voices in fiction are younger than 50, except for the ones who aren’t.