On The Rise of the Book Trailer

March 1, 2012 | 1

“These are terrific diversions, but their status next to the book is a little ambiguous. Isn’t using animation to advertise a book a little like using sculpture to promote poetry?” asks Lindesay Irvine in this article about book trailers in The Guardian.  If you’re looking for a diversion, this video short based on César Aira‘s Ghosts is certainly worth watching.

is the editor of Little Brother Magazine, and the #LitBeat editor for The Millions. She also acts as the Toronto editor for Joyland. And she tweets, too.