“These are terrific diversions, but their status next to the book is a little ambiguous. Isn’t using animation to advertise a book a little like using sculpture to promote poetry?” asks Lindesay Irvine in this article about book trailers in The Guardian. If you’re looking for a diversion, this video short based on César Aira‘s Ghosts is certainly worth watching.
On The Rise of the Book Trailer
The World’s Most Powerful Editor
“I think you are abusing your power, and I find it hard to believe that you have thought it through thoroughly.” Norway’s largest newspaper, Aftenposten, has published a front-page letter to Mark Zuckerberg after Facebook censored an iconic image from the Vietnam war. The Pulitzer Prize-winning photograph of a naked nine-year-old Kim Phúc running away from a napalm attack was deleted from a post about seven images “that changed the history of warfare.”
Tatjana Soli, author of The Lotus Eaters, wrote for us about the legacy of that infamous photo a few years back.
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Necesito Oscuridad
“Whenever the latest woe is me commercial came on hawking the newest painkiller, Mami commanded our attention: ‘That’s me!'” Go check out this piece of new fiction, “I Am A Rock,” by Ricardo Nuila at Guernica Magazine.
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Goodbye Gone Girl
David Fincher had Gillian Flynn rewrite the ending of Gone Girl for his film. Flynn herself relished the changes. “There was something thrilling about taking this piece of work that I’d spent about two years painstakingly putting together with all its 8 million Lego pieces and take a hammer to it and bash it apart and reassemble it into a movie,” she said. What would Amy think?
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A Refuge for Reinventing the Real
“In my adolescence people spoke of ‘café intellectuals,’ not with the respect due to a sect that transmits ideas within the cramped space of a table but with the contempt reserved for those who turn their backs on reality and take refuge in vain speculation.” Juan Villoro on the writing life in Mexico City’s cafés as part of the “Writing Life Around the World” series for Electric Literature.
The Second Pass Interviewed
On the occasion of its first anniversary, The Second Pass founder John Williams gets interviewed by VQR. “I realize I’m not making a convincing case for the Luddite thing. You’ll just have to trust me.”
Book trailers haven’t fully found their form yet, but there’s definitely an artistic connection to be found between the forms. I runs a company that creates book trailers that are cinematic, affordable, and hopefully stylish. One way or the other, authors and publishers need a visual component to build fan bases and sell more books. Why not make something really cool and cinematic rather than the same old slide show with still frames that makes people not want to read anything.