“These are terrific diversions, but their status next to the book is a little ambiguous. Isn’t using animation to advertise a book a little like using sculpture to promote poetry?” asks Lindesay Irvine in this article about book trailers in The Guardian. If you’re looking for a diversion, this video short based on César Aira‘s Ghosts is certainly worth watching.
On The Rise of the Book Trailer
A Prodigal Daughter
“We lived in the Midlands, and when I moved to Dublin for university Frank liked to call me up and talk to me about my late mother, whom he informed me was ‘no saint’.” Sally Rooney’s short story from the New Irish Writing issue of Granta is now available on the Literary Hub website.
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“Soccer is inextricably tied to nationalism”
Among Jorge Luis Borges’s observations about soccer were the following: “Soccer is popular because stupidity is popular;” soccer is “aesthetically ugly;” and “soccer is one of England’s biggest crimes.” That is to say: his distaste is well documented. But why did he feel this way? Millions contributor Shaj Mathew takes a look.
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Most Misleading Machine Name
Espresso Book Machines are coming to Barnes and Nobles stores in New York, New Jersey and Pennsylvania, allowing customers to "make a physical print book of a hard-to-find book, a public domain title or self publish a book." Espresso Book Machines also win our prize for "Most Misleading Machine Name."
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Through the Pain
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Book trailers haven’t fully found their form yet, but there’s definitely an artistic connection to be found between the forms. I runs a company that creates book trailers that are cinematic, affordable, and hopefully stylish. One way or the other, authors and publishers need a visual component to build fan bases and sell more books. Why not make something really cool and cinematic rather than the same old slide show with still frames that makes people not want to read anything.