“These are terrific diversions, but their status next to the book is a little ambiguous. Isn’t using animation to advertise a book a little like using sculpture to promote poetry?” asks Lindesay Irvine in this article about book trailers in The Guardian. If you’re looking for a diversion, this video short based on César Aira‘s Ghosts is certainly worth watching.
On The Rise of the Book Trailer
Fictional Characters Read Fiction
Dan Humphrey, a character on Gossip Girl, names his top 10 books of 2009.
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The Art of Hyping
Chad Harbach‘s The Art of Fielding is ubiquitous. We tapped it in our Second Half of 2011 Preview. n+1 bundled it with year-long subscriptions. The Awl interviewed the author. The New Yorker‘s Book Club picked it as their September book. It was reviewed in The New York Times. Now Keith Gessen‘s expanded his Vanity Fair piece on the novel’s development into a standalone e-book. In light of all this hype, McNally Jackson’s Tumblr provides a poignant list of baseball puns for reviewers to start avoiding.
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Lend Me Talent
Last Friday marked the feast day of Francis de Sales, better known as the patron saint of writers and journalists. The saint, who lived in the late 14th and early 15th centuries, got his title thanks to his propensity for using flyers and pamphlets to convert people to Catholicism. At The Paris Review Daily, Dan Piepenbring reads the saint’s most famous work, Introduction to the Devout Life.
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Tomorrow and Tomorrow and Tomorrow
The mystery of the skull that might once have sat between the shoulders of one William Shakespeare will remain unresolved for now. A senior church lawyer for St. Leonard’s Church in Beoley, Redditch, has barred the group of curious clergymen from removing the skull for DNA testing. Alas, poor William.
Take Your Vitamins
Did Gollum have a vitamin D deficiency? In the Medical Journal of Australia, Joseph A. Hopkinson and Nicholas S. Hopkinson posit that the Lord of the Rings saga could’ve been prevented had the inhabitants of Middle Earth just gotten a little more sunlight. “Systematic textual analysis of The Hobbit supports our initial hypothesis that the triumph of good over evil may be assisted to some extent by the poor diet and lack of sunlight experienced by the evil characters.”
At Home with Sara Borjas
In an interview with Leticia Urieta, poet Sara Borjas reflects on writing about love, family, and identity, as well as building a Latinx community.
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Book trailers haven’t fully found their form yet, but there’s definitely an artistic connection to be found between the forms. I runs a company that creates book trailers that are cinematic, affordable, and hopefully stylish. One way or the other, authors and publishers need a visual component to build fan bases and sell more books. Why not make something really cool and cinematic rather than the same old slide show with still frames that makes people not want to read anything.