“‘There’s no success like failure,’ Bob Dylan once sang – but he couldn’t have envisaged the international notoriety that bad art would achieve in the digital age. Mark O’Connell’s Epic Fail gleefully hops genres and centuries in a quest to understand our obsession with lameness. Clever, profound, bitingly funny, it’s a brilliant analysis from one of the smartest new critics around.” — Paul Murray, author of Skippy Dies
