When Amazon unveiled its new Kindle recently, I wrote about the twin paths that ebooks seemed to be taking as they gained market acceptance. On Amazon’s path, they would be tethered to the Kindle, while on the Google path, ebooks would be read on iphones and any other similar devices, whether on applications devised by Google or by independent ebook application developers.
With the announcement this week, however, that Amazon has created its own Kindle application for the iPhone, the online book giant is clearly hedging its bets, while offering the free iPhone app as a taste of what Amazon can offer in the hopes that readers will graduate to a Kindle.
