Airports and airplanes are a great place to go bookspotting. They are also a great place to confirm that the bestseller lists aren’t lying. In fact, it sort of made me realize that there should be two different categories of bestseller lists: one for people who buy less than fifteen books a year and one for people who buy more. The vast majority of people fall into that first category, and when you realize this, you realize why the publishing industry isn’t very different from other entertainment industries. If people have a certain finite number of movies that they will be able to see in a given year given constraints on time and money, I think they will be less likely to take a risk on an unproven independent instead of a known quantity like one of the Matrix movies (maybe this is why sequels do so well.) The same is true of video games and any other form of entertainment that can be consumed as a unit. Therefore it makes sense that authors like John Grisham and Stephen King and many bestselling authors of lesser talent have such a strong repeat business. Readers who don’t have the time or inclination to seek out risky books will therefore prefer to purchase books that they ALREADY know that they will enjoy. (This theory, by the way, also explains why political rant books do so well, no matter how absurd they seem to some people). So, I like to test this theory of book consumption when I travel, because airports and airplanes are the one place where people who do not have the time or inclination to read regularly read for lack of any better way to pass the time. Here’s what I spotted:
Buffalo Niagara International Airport:
- Hide & Seek by James Patterson: “Maggie Bradford is one of the most beloved singer/songwriters anywhere. She’s also the devoted mother of two children. She seems to have it all. And so, how could she have murdered not just one, but two of her husbands? With unrelenting suspense, James Patterson answers that question.”
- The Girls’ Guide to Hunting and Fishing by Melissa Bank: “As it explores the life lessons of Jane, the contemporary American Everywoman–who combines the charm of Bridget Jones, the vulnerability of Ally McBeal, and the wit of Lorrie Moore–The Girls’ Guide to Hunting and Fishing offers wise, poignant, and laugh-out-loud insight.”
- Q Is for Quarry by Sue Grafton: “The #1 “New York Times” bestseller, based on an unsolved homicide that occurred in 1969, is now available in paperback. Revisiting the past can be a dangerous business, and what begins with the pursuit of Jane Doe’s real identity ends in a high-risk hunt for her killer.”
- A Fine Balance by Rohinton Mistry: “With the compassionate realism of Dickens and a narrative sweep worthy of Balzac, this internationally acclaimed novel draws an unforgettable portrait of the cruelty and corruption, kindness and heroism of India. Set in 1975, A Fine Balance follows the destinies of four strangers who are forced to share a cramped apartment in an unnamed city by the sea.”
- Krakatoa by Simon Winchester: “From the bestselling author of The Professor and the Madman and The Map That Changed the World comes an examination of the enduring and world-changing effects of the catastrophic eruption off the coast of Java of the world’s most dangerous volcano–Krakatoa.”
Detroit Wayne County:
- The Poisonwood Bible by Barbara Kingsolver: “In her most highly acclaimed book to date, Kingsolver presents a compelling exploration of religion, conscience, imperialist arrogance, and the many paths to redemption, telling the story of an American missionary and his family in the Congo in 1959.”
- The Power of Now by Eckhart Tolle: “According to Tolle, accessing the deepest self, the true self, can be learned by freeing ourselves from the conflicting, unreasonable demands of the mind and living ‘present, fully and intensely, in the Now.'”
Los Angeles International
- The Testament by John Grisham: “This ‘compulsory page-turner’ journeys deep into the halls of justice–and the rain forests of Brazil. An eccentric billionaire leaves his fortune to his illegitimate daughter, a Christian missionary in Brazil. Rachel stands to inherit $11 billion, but only if attorney Nate O’Reilly can find her.”
- Four Blind Mice by James Patterson: “Alex Cross is plunged into a case where military codes of honor conceal dark currents of revenge and ambition, and the men controlling the moves have the best weapons and training the world can offer.”
- Harry Potter and the Order of the Phoenix by J. K. Rowling: “In the richest installment yet of J. K. Rowling’s seven-part story, Harry Potter confronts the unreliability of the very government of the magical world, and the impotence of the authorities at Hogwarts. Despite this (or perhaps because of it) Harry finds depth and strength in his friends, beyond what even he knew; boundless loyalty and unbearable sacrifice. Though thick runs the plot (as well as the spine), readers will race through these pages, and leave Hogwarts, like Harry, wishing only for the next train back.”
So, there you have it, a small, but interesting cross-section of what the American casual reader is reading right now. Some is good and some is bad, but it’s nice to see so many people reading in one place.
