“According to David Means and his debut novel, Hystopia, [classic war novels] aren’t simply about confronting the horrors of war, but also about concealing them, hiding them under a layer of rationalizations and wishful thinking that often simplifies their lawless anarchy and finds sense, meaning and purpose where there’s little.” Over at Electric Lit, Simon Chandler reviews David Means’s Hystopia.
Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Harper Perennial is pairing the expansive resources of a major publishing house with the exciting risks of an indie press. Could this magical formula catch on at other houses?