Out this week: The Betrayers by David Bezmozgis; A Slip of the Keyboard: Collected Nonfiction by Terry Pratchett; Ballroom by Alice Simpson; Hello Mr. Bones & Goodbye Mr. Rat by Patrick McCabe; Rooms by Lauren Oliver; and How to Build a Girl by Caitlin Moran, who released an essay collection two years ago. For more on these and other new titles, check out our Great Second-half 2014 Book Preview.
Is all publicity good publicity? Are all reviews---even bad ones---good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
To celebrate the printing of Miranda July's It Chooses You in paperback McSweeney's is offering a free excerpt from the book. Also see our brief review of It Chooses You and the excellent Onion article wondering what July's whole "thing" is, anyways.