This week, Football Book Club will be reading Going Clear: Scientology, Hollywood, and the Prison of Belief by Lawrence Wright and posting essays about Brain Fever by Kimiko Hahn — its selection from last week — and life without the NFL. Going Clear was a National Book Award and National Book Critics Circle Award finalist and has been turned into a documentary by HBO.
“What do these two books have in common?…Open each cover and you will only find similarities: They are the same book.” For The Globe and Mail, our own Claire Cameron writes about one book being marketed with two different covers and titles to appeal to different audiences. Pair with: an essay about book covers featuring headless, backless women, and another on the beauty of typewritten book covers.
Meet Philip M. Parker, a marketing professor at INSEAD Business School and the man whose name graces the covers of over 100,000 books. Is he the most prolific author of the modern age? Well, kind of. Thanks to “a computer system that can write books about specific subjects in about 20 minutes,” Parker and his company have combined to create over 800,000 titles currently listed on Amazon – including such works as The Official Patient’s Sourcebook on Spinal Stenosis and Webster’s Icelandic – English Thesaurus Dictionary.