for actors who’ve considered suicide/when the matrix isn’t enuf: Keanu Reeves, who some years ago raised hackles when he played Shakespeare’s melancholy Dane, has now written a book-length poem called Ode to Happiness that pokes fun at excessive melancholy. “I draw a hot sorrow bath/In my despair room,” it begins.
Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.