Tuesday New Release Day: Atwood, Coetzee, Woodrell, Dolnick, Davis

Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.

“Once [Jenny] Diski did get going as a writer, she and [Doris] Lessing agreed to a kind of literary nonaggression pact: Lessing would not write about Diski if Diski would not write about Lessing. Even now, I sensed a note of anxiety in Diski’s attitude toward her current project. When I asked her if she had any titles in mind for the finished work, she said: ‘Gratitude.’ Or: ‘Ingratitude.’ I can’t decide which.’”

Heidi Julavits credits her habit of keeping a diary with convincing her that writing might be a viable career path. In her new book, The Folded Clock, she returns to the format of her childhood, crafting a lengthy diary meant to stand on its own as a narrative. In the Times, Eula Biss reads the book and reflects on our notions of the self. Related: Rachel Signer on the Julavits/Sheila Heti/Leanne Shapton project Women in Clothes.

Recommended reading: on the power of language and class, or, “How English Ruined Indian Literature.”

Summer Brennan attempts the Marie Kondo approach to organizing her library and learns about the heartbreaking difficulty of getting rid of books. Pair with this Millions essay on private libraries and what books reveal about their readers.