Pun titles for the win

In which Jami Attenberg (whose forthcoming The Middlesteins made it to our big 2012 second half books preview) discusses the outright mockery of Jeffrey Eugenides’s pseudo-famous vest in the web advertising campaign (which–full disclosure–also ran on The Millions) for Jennifer Weiner’s The Next Best Thing: “Hit Me with Your Vest Shot.”

is the editor of Little Brother Magazine, and the #LitBeat editor for The Millions. She also acts as the Toronto editor for Joyland. And she tweets, too.