Yet another open archive for your summer reading enjoyment: the Baffler (“the Journal that Blunts the Cutting Edge”), as part of a website redesign, has made available its entire back catalog of commentary and fiction. Might I suggest starting with this now-charmingly-antiquated piece on marketing to the youthful “hipster” generation? (The Paris Review has other suggestions. It’s hard to go wrong.)
Publishers Weekly talks up author podcasts “as a viable and entertaining marketing tool,” including Brad Listi’s Other People (which recently featured our own Edan Lepucki), Tom Lutz’s Los Angeles Review of Books, and Book Soup alum Tyson Cornell’s company Rare Bird Lit.