Two full-length trailers for much-anticipated films dropped this week. First up is Pixar’s Brave, which will hit theaters this June. Meanwhile, on the other end of the spectrum, fans get to see Robert Pattinson star as Eric Parker in David Cronenberg’s adaptation of Don DeLillo’s Cosmopolis.
We take it for granted that our language will grow and change. But one thing we think less often about is that our alphabet is subject to the same forces. Herewith, Carlos Lozada reads Michael Rosen’s new book Alphabetical, which delves into the origins and future prospects of our writing system.
It’s a brand new week and Football Book Club is reading Ray Russell’s The Case Against Satan. For those of you scoring at home, that’s an exorcism novel written by a former executive editor of Playboy. Plus posts about Elizabeth Kolbert’s The Sixth Extinction and Carmen Giménez Smith’s Milk and Filth.
Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.