Roald Dahl Excerpts on Cereal Boxes

April 13, 2011

In an attempt to encourage kids to read, Puffin has struck a deal to place Roald Dahl excerpts on the back of at least 10 million cereal boxes in the UK.

was an intern for The Millions, managing social media. He is a student at The New School, Eugene Lang College, and lives in the East Village.

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