In an attempt to encourage kids to read, Puffin has struck a deal to place Roald Dahl excerpts on the back of at least 10 million cereal boxes in the UK.
There are book tours and then there are book tours. You either get the full-scale, all-expenses-paid treatment from your publisher, or else you get a request to plan it all and pay for it all yourself. In the weeks after his latest novel came out, our own Bill Morris set off on a DIY tour — all driving, no flying — about which he’s been writing dispatches for The Daily Beast. This week, he thinks about the changing nature of book promotion, recounts his nights in dumpy motels and compares his experience to that of our own Edan Lepucki. (FYI, they talked about writing their novels in a Millions piece.)
When University of Iowa Special Collections librarian Colleen Theisen found hidden fore-edge paintings on a 19th century scientific book Autumn, she made a gif of it, of course. Then, she realized there were more secret paintings for each season and more gifs followed. Who said old books weren’t interactive?
Over at Electric Literature, Lincoln Michel wonders “What’s Wrong with Only Reading Half a Book?” Pair with our own Sonya Chung‘s essay on her list of unfinished reads and the art of “breaking up with books.”