After spending nearly $4 million on a rare piece of Harry Potter ephemera, one of only seven existing handmade copies of J.K. Rowling’s The Tales of Beedle the Bard, a book of five “wizarding fairy tales,” referenced in Harry Potter and the Deathly Hallows, the online bookseller has putting its big investment to use. Amazon recently announced a “Beedle the Bard Ballad Writing Contest.” Grand Prize winners will go to London “to spend a weekend with the rare and delightful book of fairy tales (security guards included, of course).” All the finalists also snag $1,000 gift certificates.
The Harry Potter series, arguably the most lucrative book franchise in history, ended last summer, but expect to see many such related merchandising efforts in the coming years as Amazon and other booksellers look for ways to continue cashing in on Potter-mania. (Thanks, Laurie)
