I got the most recent National Geographic in the mail yesterday. The issue is devoted entirely to one subject, Africa, and, according to the AP, is notable for being the first one-topic issue in the magazine’s history and only the second (since they started using cover photographs) to not have a photo on the cover. National Geographic always provides broad, colorful stories, but never before have they delved so deeply on a single subject, and having read through this issue, I think they ought to do it more often. Some notable names make appearances in the Africa issue. Jared Diamond (Guns, Germs, and Steel, Collapse) pens the issue’s introduction with a discussion of why Africa has fallen behind the rest of the world but is not doomed to this fate in the future. Joel Achenbach, Washington Post reporter – and blogger – looks at some of the current shortcomings of paleoanthropology. And Alexandra Fuller (Don’t Let’s Go to the Dogs Tonight) returns to Zambia, the country of her youth, in a piece that is more personal and less straightforward than a typical National Geographic article.
Last week, The New Yorker ran a profile (subscription required) of Ian McEwan that was scarcely shorter than McEwan’s most recent novel, On Chesil Beach. For all its expansiveness, however, the article failed to offer readers the supreme pleasure of McEwan’s best fiction: a kind of psychological X-ray. And where writer Daniel Zalewski did manage to see inside McEwan the man, he seemed to discover there – perhaps unwittingly – a certain metaphysico-aesthetic complacency. For example, of John Banville’s quite valid complaint about Saturday’s “rosy” view of marriage (the wealthy and brilliant protagonist starts his day with wake-up sex), McEwan remarked, “The critic was revealing far more about himself and his wife’s teeth-flossing habits than anything about the book.”A measure of pride may be in order – Atonement sold 2 million copies! Still, self-satisfaction represents one of writing’s occupational hazards, in both senses of the phrase. Doubt is for the novelist what faith is for the priest.Anyway, I’m pleased to report that my worries about McEwan were short-lived. His meditation on John Updike in the New York Review of Books shows us an empiricist still capable of wonderment. Better yet, unlike the New Yorker piece, the NYRB essay is free to all online. If time constraints force you to choose between reading Ian McEwan and reading about Ian McEwan… well, you know what to do.
Ed Champion has a nemesis, Time magazine book reviewer Lev Grossman, as we discover in Grossman’s latest column. Though somewhat tongue in cheek, Grossman is basically asking bloggers to use their power for good. All in all, it’s far more civilized than Steve Almond’s pathetic attempted takedown of Mark Sarvas in Salon from a year ago, which read like a laundry list of Almond’s insecurities. Grossman’s essay and Ed’s response make it clear that Grossman is an altogether more pleasant person than Almond and that the relationship between book bloggers and the literati has matured. As Ed notes in his brief response to Grossman, he (and other book bloggers) are regularly paid to pen book reviews in major newspapers. The lines are blurring. Oh, and I’ve met Ed. He’s not that scary.
Anne Applebaum, author of Gulag, on the 50th anniversary of Nikita Khrushchev’s famous “secret speech”:Clearly there is a lesson here for those who would bring down totalitarian regimes, and it concerns timing: The death of a dictator or the toppling of his statues does not necessarily mean that a complete political transformation has occurred, or even that one will occur soon. On the contrary, it takes a very, very long time — more than a generation — for a political class to free itself of the authoritarian impulse. People do not easily give up the ideology that has brought them wealth and power. People do not quickly change the habits that they’ve incurred over a lifetime.Link
How does an independent bookshop not only survive, but remain vital amid the encroaching chains? How does a tightly-knit community bolster its authors in a cut-throat industry? Independent bookshop owner Heidi Hallett has tackled both these issues by doing what the best independent shopkeepers do – opting for the intimate, the local.As this recent Globe and Mail article explains, Hallett’s Halifax bookshop, Frog’s Hollow, has its fortunes interwoven with that of her community. By hosting book launches and in-store author appearances of regional scribes, Hallett keeps her dream alive: “Local literature is a vital part of our culture here, and I am concerned that if more independent bookstores like mine start going under, we risk losing that history and heritage forever.”
A recent Wall Street Journal story (I’ll summarize here if you can’t access it), is reporting that Borders intends to “sharply [increase] the number of titles it displays on shelves with the covers face-out.” It is hoped that this move will increase sales, but “the new approach will require a typical Borders superstore to shrink its number of titles by 5% to 10%.”The article goes on to note that “Reducing inventory goes against the grain of booksellers’ efforts over the past 25 years or so. Chains like Borders and Barnes & Noble Inc., the nation’s largest book retailer, became household names with superstores that stocked as many as 150,000 titles or more. The rise of Amazon.com Inc., which offers a vast selection online, made it even more important for stores to offer deep inventories.” A little later, the reporter concludes, “With the book market facing unmitigated gloom, Borders has little choice but to experiment.”I’ve talked about chain stores and how they do and don’t satisfy the avid reader: In “What Makes a Bookstore?“, a golden oldie from about four years ago, I granted that “when it comes to hanging out, it’s hard to beat the chains.” But I relish and much prefer the relevance of a good independent bookstore, which should allow one to “walk into the bookstore and be able to grasp, based upon which books are on display and based upon conversations with staff and fellow customers, what matters at that moment both in the wider world and in the neighborhood.”In this framework, putting ever more books face-out and thinning inventory is exactly the opposite of what I want a bookstore to do. The failure of chain bookstores is that they try to make the bookstore experience like any other retail experience, placing the merchandise just so in the hopes that it will entice the shopper. Indeed, according to the WSJ, “The new display strategy is the brainchild of CEO George Jones, who says he learned when he was a buyer at Dillard’s Inc. early in his career that dresses sell better when the entire garment is shown rather than hung sleeve-out.” John Deighton, editor of the Journal of Consumer Research, has a similar point of view. “‘Breakfast cereals are not stocked end-of-box out,’ he says. ‘You want to your product to be as enticing as possible. It’s a little bizarre that it’s taken booksellers this long to realize that the point of self-service is to make the product as tempting as possible.'”And who knows, tests have shown that “sales of individual titles were 9% higher than at similar Borders stores.” Still, further down this path lies the ultimate in bookselling vapidity, the airport bookstore, where all the books are face-out, and the desperate traveler is forced to choose between bad or worse.As I thought about turning books into so many boxes of Froot Loops, the article left me with a final question. Many bookstore regulars may not be aware that bookstores, from chains to indies, accept what’s called “co-op” from publishers. Ostensibly, this is money that is meant to help market certain titles. In practice, co-op money dictates display areas, what ends up on prominent front-of-store tables, and, yes, face out placement on shelves. The article doesn’t mention co-op explicitly, but I wonder if this is another motivation for Borders. If so, putting books face-out may lead to incrementally more sales, but it may also bring in more marketing cash from publishers, and the end result is an ever more pre-packaged, market-tested, one size fits all experience for readers.Edit: Thanks to F.S. for the correct spelling of “Froot.”