Some Pynchon Coolness

Holy Crap! Have you been into a bookstore lately; have you noticed how good books look these days? When I go to used book stores, I find that all the books released during a particular decade tend to look like one another with not much variation. But now you walk into a book store and each new book looks like a work of art. Some remarkably attractive books have come out over the last few years, and book design has come into its own as an art form that it is peculiar adventurous considering the publishing industry’s ever tightening ties to multi-national conglomerates. A lot of this is marketing. Many of the companies that own the publishing houses also have major entertainment divisions, and they tend to use the same marketing style to push both their movies and their books. Hence, book covers have gone the way of movie posters and trailers; they seek to grab the attention of the reader with an alluring display of eye candy. Every day, I see people buy books simply because of how cool the cover looks. You would be surprised at how often it happens. Which brings me to another reason why book covers have become more adventurous: people are ready for it… they need it even. People are constantly bombarded by interesting and strange visual imagery on television, in movie theaters, on billboards. If every book looked the same, people wouldn’t buy as many books, no matter how amazing the contents. It’s kind of sad, but not entirely. Though a result of the pervasive marketing that seems to have taken over our culture, the good looks of these book covers are still a good thing. Where else do graphic designers get such freedom in such a corporate setting? Where else is art combined in such an interesting way with the written word? If you want it to be, you can now treat every visit to a book store like a trip to an art gallery. Walk slowly down the aisles and admire the artwork, take the books in your hands and inspect the detail as closely as you want, then buy whatever it was you came in for. You’ve just turned an everyday act of commerce into an experience in art appreciation.Which brings me to Chip Kidd. If there is any one person who is at the forefront of forward looking book design, it is Kidd. As a book designer for Knopf, he has designed literaly hundreds of covers, and, as a result, has been heralded as the best in the business. To celebrate his work Yale University and Veronique Vienne have come together to produce a very attractive volume collecting and celebrating some of Kidd’s many covers. It is entitled, appropriately, Chip Kidd. Here are a few of Chip Kidd’s book covers:

I was at the last Cubs home game of the year at Wrigley this afternoon. I took the train down into the city from Evanston after class. Almost everyone on the train at mid-day was on their way to the game, easily identifiable in Cubs gear and sipping discretely on cans of Old Style. There were a couple of readers on the train (Seven Plays by Sam Shepard and Until I Find You by John Irving), but none of them seemed Wrigley-bound. The sky was grey and everyone seemed to know that rain was on the way.With the Cubs long ago out of contention, people showed up at Wrigley either out of habit or for the novelty of it. For example, I was there with my cousin because he hasn’t yet been to Wrigley, and we figured today would be an easy day to get a ticket. Indeed it was. In front of us sat a group from Scotland, bearing a Scottish flag. They were there to shout and eat, but not to see the Cubs. Others, the ones there out of habit, had pulled on their same Cubs jerseys, and, clutching scorecards, thought about April, just six short months away. The action on the field wasn’t totally forgotten, though. A few die hards were able to muster the energy to loudly boo Corey Patterson every time he came up to bat, but that was about the extent of it. The grounds crew, in recognition of their hard work all year, had the honor of singing “Take Me Out to the Ballgame” during the seventh inning stretch. Soon after, the long anticipated rain began falling. The Cubs, who had played sloppily all day against the Pirates, saw the game, and the season, wash away – down 3-2 with two innings to play, the fans had lost their energy to watch, and the players their energy to play. They played it out anyway, despite the rain, though the score remained the same. My cousin and I walked many blocks west from Wrigley as the rain got steadily heavier. After a long, rainless summer, the rain and the cooler air that accompanied it seemed to signal that summer was finally over. Even on my bus ride home, water leaked in through the roof, and everyone aboard seemed to feel a chill.