File under odd marketing ploy: Penguin UK is offering up 30 audio samples from their catalog of books for intrepid djs to incorporate into their mashups. (I think of got the lingo straight here, no?) Spoken word snippets are available from classic titles like The Great Gatsby, Moby Dick, and Nick Hornby’s How to be Good. So, as all media continue to converge toward a single point do not be surprised to find some “Call me Ishmael” in your hip hop.
