Millions contributor Rodger Jacobs sent me a note about Hard Case Crime, an imprint that resurrects the pulp fiction format for “the best in hardboiled crime fiction, ranging from lost noir masterpieces to new novels by today’s most powerful writers, featuring stunning original cover art in the grand pulp style.” Among those powerful writers is Stephen King whose previously unpublished book Colorado Kid will join new titles by Ed McBain and Donald E. Westlake in headlining their 2005-06 lineup. Here’s Hard Case’s writeup on the new King book and here’s a sample chapter.
Recently perusing the course offerings for Temple University’s continuing education program here in Philadelphia, Season Evans uncovered what has to be one of the more unsavory market research strategies ever employed by the publishing companies. A course titled (and misspelled) “A Sneak Peak at Next Year’s Bestsellers,” is described as follows:Every fall publishers introduce and promote a new crop of novels, books they hope are future bestsellers. This unprecedented course is your chance to get a sneak preview of five forthcoming novels from major publishers. You will read special advance copies of the books and then, as a class, critique each book and predict what readers and critics will say when the books are actually published. Contributing publishers will include: W.W. Norton, Knopf, Random House and others to be determined.Though it’s not explicitly stated that the students’ output will be delivered to the publishers, it seems likely that the publishers would only participate if this were the case. As Season points out, this would mean that students will be paying the publishers to do market research for them under the guise of learning. The course is taught by Lynn Rosen, “a publishing consultant with twenty-plus years of experience in the book industry as an editor and literary agent,” though its not clear if the concept for this course came from her.Some questions I have: do other people out there agree that this sounds unsavory? I think it is, though I’m having trouble articulating exactly why (beyond the fact that students will be paying for this “privilege.”) Also, is anyone aware of this practice going on elsewhere? Is it commonplace, or is this Temple course an anomaly?
I got a real kick out of this story about Edward P. Jones doing a reading at a Volvo dealership near Washington, DC.The reading at the car dealership may have been one of the stranger marriages of highbrow art and the mass market. Even Jones said afterward that when he got the invitation, he figured that he’d be appearing at a school or in a conference room. “I’ve never been in a car dealership before, not having a car,” he mused. “But I used to pass by here on the bus.” Classic. And, by the way, is this the sort of thing we all talk about when we wish that literary fiction got more exposure? I think maybe it is.
Reuters is reporting that several prominent publishers, currently tethered to larger companies and media conglomerates, could be the target of bids from private equity firms looking for the steady cashflow that their backlists would provide. At the top of the list is Penguin, currently owned by Pearson, but News Corp’s HarperCollins and CBS’s Simon & Schuster could be separated from their parents as well. So far Houghton Mifflin is the only major publisher to have been extracted from its parent (Vivendi in this case) by private equity firms.Is this good news for publishers? Since they’re not very profitable, publishers are often forgotten alongside the other holdings of these large media companies. At the same time, however, private equity firms’ primary motive would likely be getting a return on their investment, so cost cutting could probably be expected.
I wonder what happened to Derek last night. We were all at Little Joy Jr. (possibly the best bar ever… I hope it lasts). And he disappeared. He was weaving though, so who knows. I bought the Cat Power album the other day, and I am not at all disappointed. I don’t buy music very often (I instead survive on downloaded music and freebies from work), but this one was worth buying. It also helped that I had a giftcard to Tower records. We got the proofs of the cover art for The Recoys record… It looks great. I can’t wait for this thing to come out.
Dan Wickett is putting together the first (that I know of) blog-hosted short story contest. Dan will collect the entries and pass on the finalists to guest judge Charles D’Ambrosio. The winner will be published on Dan’s blog and in the Spring 2007 issue of Frostproof Review. What are you waiting for? Send something in.